Marketing Channels - Publications - Faculty & Research

21 Mar 2016
Lessons from the Classroom

When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)

managed to pull off such a huge success without any of the typical pre-release marketing hype. “You could make a strong argument that an unknown artist could not get away with this. You need to be at a level of Beyoncé to pull this off,”... View Details

Keywords: by Dina Gerdeman; Entertainment & Recreation; Sports; Media & Broadcasting; Education

12 Oct 1999
Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

Beset by changes on several fronts, the media industry, traditionally comprising the familiar print and broadcast channels of mass communication, has been undergoing a major transformation in recent years, change that appears certain to... View Details

Keywords: by Peter K. Jacobs; Advertising

01 May 2006
Research & Ideas

What Companies Lose from Forced Disclosure

other research examines the design of performance measurement systems and incentive contracts for rewarding teams and channel partners. In short, this research explores the idea that career concerns, influenced by disclosure requirements,... View Details

Keywords: by Ann Cullen; Financial Services

12 Dec 2016
HBS Case

Business Lessons from Dwayne 'The Rock' Johnson

Productions – is behind many of Johnson’s most high-profile projects, including this year’s Central Intelligence, next year’s Baywatch, and HBO’s most popular half-hour series in years, Ballers. Now the duo has set its sights on conquering the online world, launching a... View Details

Keywords: Re: Anita Elberse; Motion Pictures & Video; Entertainment & Recreation

29 Jun 2010
First Look

First Look: June 29

explore three distinct channels through which FDI affects establishment performance: (i) production linkages, (ii) financial linkages, and (iii) multinational networks. Our analysis shows that while multinational-owned establishments... View Details

Keywords: Martha Lagace

17 Apr 2012
First Look

First Look: April 17

multiple channels can facilitate collective action via redundancy, the sending of the same message along multiple paths or else repeatedly along the same path (Chwe, 1995 and De Jaegher, 2011). This paper offers another explanation for... View Details

Keywords: Carmen Nobel

October 2000 (Revised November 2005)
Case

Li & Fung (A): Internet Issues

By: F. Warren McFarlan and Fred Young

This case looks at the issues facing a Hong Kong-based trading company, which links hundreds of factories in India and Asia with major customers like Gap and the Limited in Europe and in the United States. The company has recently launched a dot-com operation to allow... View Details

Keywords: Information Technology; Internet and the Web; Multinational Firms and Management; Distribution Channels; Logistics; Networks; Markets; Supply Chain; Retail Industry; Hong Kong; India; Europe; United States

Citation

Educators

Purchase

13 Dec 2016
First Look

December 13, 2016

channel is selection and market reallocation whereby competition leads to factor reallocation both within and between domestic firms and exits of the least productive firms. We investigate the roles of these... View Details

Keywords: Carmen Nobel

30 Apr 2001
Research & Ideas

New Paths to Success in Asia

agree. In Japan, for example, Professor Lynda M. Applegate is working on a case on the launch of Nasdaq Japan. "This new venture is developing a hybrid financial market model for Japan that integrates Nasdaq's U.S. View Details

Keywords: by Alejandro Reyes & Deborah Blagg

28 Oct 2019
Research & Ideas

Brick-and-Mortar Stores Are Making a Comeback

will not survive are the retailers that are more like a warehouse, or just physical repositories of goods. Real estate is too expensive for that purpose. The opportunity to think about online and offline as complementary channels has... View Details

Keywords: by Jen McFarland Flint; Retail

23 Dec 2008
First Look

First Look: December 23, 2008

Working PapersIf You Are So Smart, Why Aren't You Rich? The Effects of Education, Financial Literacy and Cognitive Ability on Financial Market Participation Authors:Shawn A. Cole and Gauri Kartini Shastry Abstract Household financial... View Details

Keywords: Martha Lagace

March 2014
Teaching Note

Oral Rehydration Therapy

By: Nava Ashraf and Natalie Kindred

This Teaching Note accompanies the case "Oral Rehydration Therapy" (911-035). The case highlights the puzzlingly high rate of diarrhea-related child mortality in developing countries despite the existence of a simple, effective treatment: oral rehydration therapy... View Details

Keywords: Health Care and Treatment; Innovation Strategy; Problems and Challenges; Developing Countries and Economies; Technological Innovation; Distribution Channels; Emerging Markets; Consumer Behavior; Performance Consistency; Performance Evaluation; Health Industry; Africa; Asia

Citation

Purchase

08 Aug 2011
Research & Ideas

The Death of the Global Manager

efficiency. If you're Ford or Toyota, for example, you have to compete in the world market to capture the minimum efficient scale." The second requirement, often in conflict with the first, is a sensitivity and responsiveness to... View Details

Keywords: by Julia Hanna

07 Aug 2009
What Do You Think?

Why Can’t Americans Get Health Care Right?

above are numerous in a channel that includes, in your comments, food and tobacco producers of unhealthy products (Christy Hitchens, Tom Dolembo); lifestyle equipment and service providers; developers and manufacturers of high-cost... View Details

Keywords: by Jim Heskett; Health

20 Jan 2009
Research & Ideas

Risky Business with Structured Finance

at Princeton University, the paper analyzes the difficulties of rating structured finance assets and the perils of relying on ratings to determine prices. "We began studying the corporate bond CDO market roughly three years ago and... View Details

Keywords: by Julia Hanna; Banking; Financial Services

25 Oct 2016
First Look

October 25, 2016

can be used to evaluate the implications of marketing actions, consumer heterogeneity, competition, successive technology generations, and globalization. The exposition is filled with vivid examples from a wide array of domains (video... View Details

Keywords: Sean Silverthorne

19 Feb 2013
First Look

First Look: Feb. 19

PublicationsLabor Regulations and European Venture Capital Authors:Bozkaya, Ant, and William R. Kerr Publication:Journal of Economics & Management Strategy Abstract European nations substitute between employment protection regulations and labor View Details

Keywords: Sean Silverthorne

29 Aug 2011
Research & Ideas

Decoding Insider Information and Other Secrets of Old School Chums

together. What's more, knowing whether two congressional members went to the same college can help predict the outcome of pending legislation on the Senate floor. “And so we got to thinking, if a school connection makes information flow so easily in informal... View Details

Keywords: by Carmen Nobel; Financial Services

16 Jul 2001
Research & Ideas

How to Compete Like a Judo Strategist

outside opportunities appear, one lesson should remain to the fore: The more you focus, the easier it becomes to channel and make the most of your resources. Once your business begins to sprawl, it becomes much harder to direct your... View Details

Keywords: by David B. Yoffie & Mary Kwak

23 Dec 2002
Research & Ideas

Partnering and the Balanced Scorecard

support functions. Rather than dictating the company-level measures down to the operating units, leaders encourage the operating units to define their own strategy—based on local market conditions, competition, operating technologies, and... View Details

Keywords: by Robert S. Kaplan & David P. Norton

Publications