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  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

Effectiveness By: Kim, Tami, Kate Barasz, and Leslie K. John Abstract—Given the increasingly specific ways marketers can target ads, many consumers View Details
Keywords: Sean Silverthorne
  • Fast Answer

Pension and retirement funds

& regulatory developments, M&A history, and a people search function. Capital IQ: Go to Screening -->Companies and under Investment Firm Type select... View Details
  • 01 Sep 2014
  • News

Afghanistan’s Hope and Light

20,000 SIM cards at an average of $100 each. (Roshan was second to enter the market after Afghan Wireless; it now has four providers nipping at its heels in a highly competitive market.) Today, the company connects all of Afghanistan’s... View Details
Keywords: Julia Hanna
  • Fast Answer

Resources for Investment Management and Financial Analysis

firms Key members of the management team Investment bank league tables   Bloomberg
Current and historical financial information on individual equities, stock market indices, fixed-income... View Details
  • August 2010 (Revised October 2014)
  • Case

Herborist

By: John Deighton, Leora Kornfeld, Yanqun He and Qingyun Jiang
Global brands such as L'Oreal and Oil of Olay dominate China's skin care market. A Chinese domestic brand, after some success in partnership with Sephora in Europe, aspires to challenge the French and U.S. brands' hold on the China market. It must decide how to segment... View Details
Keywords: Cross-Cultural and Cross-Border Issues; Product Marketing; Product Positioning; Demand and Consumers; Competitive Strategy; Segmentation; Beauty and Cosmetics Industry; China
Related
  • 2005
  • Class Lecture

Managing Markets, Segments, and Customers

By: Das Narayandas
Keywords: Markets; Segmentation; Customers
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  • June 2018
  • Article

The Fed, the Bond Market, and Gradualism in Monetary Policy

By: Jeremy C. Stein and Adi Sunderam
We develop a model of monetary policy with two key features: (i) the central bank has some private information about its long-run target for the policy rate, and (ii) the central bank is averse to bond-market volatility. In this setting, discretionary monetary policy... View Details
Keywords: Central Banking; Interest Rates; Policy; Bonds; Financial Markets
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  • 19 Jul 2012
  • Working Paper Summaries

Charitable Giving When Altruism and Similarity are Linked

Keywords: by Julio J. Rotemberg
  • 2024
  • Working Paper

Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization

By: Ta-Wei Huang, Eva Ascarza and Ayelet Israeli
This paper introduces Incrementality Representation Learning (IRL), a novel multitask representation learning framework that predicts heterogeneous causal effects of marketing interventions. By leveraging past experiments, IRL efficiently designs and targets... View Details
Keywords: Heterogeneous Treatment Effect; Multi-task Learning; Representation Learning; Personalization; Promotion; Deep Learning; Field Experiments; Customer Focus and Relationships; Customization and Personalization
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  • 16 Jun 2020
  • Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

has dropped sharply—they must find new markets to grow. Hence, American, Delta, and United Airlines are now employing airplanes previously targeted for passengers to fulfill... View Details
Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service
  • 11 Jul 2017
  • First Look

First Look at New Ideas and Research, July 11

that’s essential for creativity and efficiency. Chopped-up schedules interrupt deep thinking, so people come to work early, stay late, or use weekends for quiet time to concentrate. And dysfunctional meeting... View Details
Keywords: Sean Silverthorne
  • 21 Nov 2017
  • First Look

First Look at New Research and Ideas, November 21, 2017

https://www.hbs.edu/faculty/Pages/item.aspx?num=53530 forthcoming Review of Financial Studies Asset Price Dynamics in Partially Segmented Markets By: Greenwood, Robin, Samuel Gregory Hanson, View Details
Keywords: Sean Silverthorne
  • 16 Mar 2023
  • Blog Post

HySynergy and Crossbridge Energy

production targets in the nascent hydrogen market. Our visit to Crossbridge Energy provided clarity on the usage as well as the financial and sustainability aspects of these production targets. HySynergy’s... View Details
  • 13 Jun 2017
  • First Look

First Look at New Research and Ideas, June 13

deontologists. Study 3 exploits natural differences in religious saliency across days of the week to provide causal evidence that religion raises deontological tendencies on Sundays and selectively increases... View Details
Keywords: Sean Silverthorne

    Das Narayandas

    Das Narayandas is the Edsel Bryant Ford Professor of Business Administration at the Harvard Business School. His academic credentials include a Bachelor of Technology degree in Engineering from the Indian Institute of Technology, Bombay (IITB), a Post-Graduate... View Details

    Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
    • 26 Sep 2017
    • First Look

    First Look at New Research and Ideas, September 26, 2017

    promising source of potential savings for other segments of the commercial insurance market. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53250 September 14, 2017 Personality and Social... View Details
    Keywords: Sean Silverthorne
    • 01 Sep 2009
    • News

    Professor, Historian, and Storyteller

    criteria did you use in selecting the New York Times articles for the book? The book is organized around three broad themes: The rise and role of the corporation; the impact of technological change, as... View Details
    Keywords: News, Library, Internet, and Other Services; News, Library, Internet, and Other Services
    • April 1990
    • Case

    Nestle Alimentana S.A. -- Infant Formula (Abridged)

    By: James E. Austin
    The new vice president of infant and dietetic products of Nestle Alimentana S.A. has to make recommendations on the company's marketing programs for its infant formulas in developing countries. The U.S. subsidiary is currently the target of a consumer boycott because... View Details
    Keywords: Product Marketing; Emerging Markets; Developing Countries and Economies; Distribution Channels; Marketing Strategy; Cross-Cultural and Cross-Border Issues; Food; Business Subsidiaries; Food and Beverage Industry; United States; Switzerland
    Related
    • January 2010 (Revised March 2013)
    • Case

    HubSpot: Lower Churn through Greater CHI

    By: F. Asis Martinez Jerez, Thomas Steenburgh, Jill Avery and Lisa Brem
    HubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the... View Details
    Keywords: Business Startups; Customer Relationship Management; Customer Satisfaction; Customer Value and Value Chain; Forecasting and Prediction; Consumer Behavior; Happiness; Consulting Industry
    Related
    • Fast Answer

    Black Business Leaders and Entrepreneurship

    2019-2020 report has a section on African-American consumers. Consumer & Business Demographics Demographic profiles of potential target customers including jobs and occupations, educational... View Details