Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (676) Arrow Down
Filter Results: (676) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (3,008)
    • Faculty Publications  (676)

    Show Results For

    • All HBS Web  (3,008)
      • Faculty Publications  (676)

      Market Segmentation And Target Market SelectionRemove Market Segmentation And Target Market Selection →

      ← Page 31 of 676 Results →

      Are you looking for?

      →Search All HBS Web
      • April 2000
      • Supplement

      BRL Hardy: Globalizing an Australian Wine Company

      By: Christopher A. Bartlett
      Interviews alternating the country subsidiary and corporate headquarters views of Christopher Carson, marketing director of BRL Hardy Europe and Steve Millar, marketing director and CEO of BRL Hardy Ltd. In four segments focusing on the source of... View Details
      Keywords: Business Subsidiaries; Business Headquarters; Management Teams; Conflict and Resolution; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
      Citation
      Purchase
      Related
      Bartlett, Christopher A. "BRL Hardy: Globalizing an Australian Wine Company." Harvard Business School Video Supplement 300-506, April 2000.
      • February 2000 (Revised October 2000)
      • Case

      Open Market, Inc.: The E-Commerce Wars

      By: James I. Cash Jr., Janis Lee Gogan, Michael Haselkorn and Mani Subramani
      Continues the story of Open Market, Inc., a company founded in 1994 to support electronic commerce on the Internet. Despite a very successful initial public offering, the firm had reached a growth plateau, and the management team was considering several strategic... View Details
      Keywords: Entrepreneurship; Technological Innovation; Management; Growth and Development Strategy; Marketing Channels; Product Marketing; Product Development; Competitive Strategy; Corporate Strategy; Information Technology Industry; Web Services Industry
      Citation
      Find at Harvard
      Related
      Cash, James I., Jr., Janis Lee Gogan, Michael Haselkorn, and Mani Subramani. "Open Market, Inc.: The E-Commerce Wars." Harvard Business School Case 800-255, February 2000. (Revised October 2000.)
      • February 2000 (Revised May 2001)
      • Case

      BET.com

      By: Thomas R. Eisenmann and Pauline M Fischer
      Black Entertainment Television, a leading cable programmer, is launching BET.com, an Internet portal targeted toward African-Americans. This case examines the challenges facing BET management as it defines its service offerings and target customer segments in a... View Details
      Keywords: Product Positioning; Ethnicity; Internet and the Web; Age; Race; Decision Choices and Conditions; Business Startups; Entertainment and Recreation Industry; United States
      Citation
      Educators
      Purchase
      Related
      Eisenmann, Thomas R., and Pauline M Fischer. "BET.com." Harvard Business School Case 800-283, February 2000. (Revised May 2001.)
      • January 2000
      • Case

      Talbots - A Classic

      By: V. Kasturi Rangan and Marie Bell
      This case traces why the $1 billion women's clothing retailer decided to attract younger customers, what went wrong, and the actions taken to recover. By the end of 1999, the company has reestablished itself and faces several growth opportunities and must decide on the... View Details
      Keywords: Customer Focus and Relationships; Decisions; Crisis Management; Product Positioning; Problems and Challenges; Segmentation; Fashion Industry
      Citation
      Educators
      Purchase
      Related
      Rangan, V. Kasturi, and Marie Bell. "Talbots - A Classic." Harvard Business School Case 500-082, January 2000.
      • January 2000 (Revised April 2000)
      • Case

      StarMedia: Launching a Latin American Revolution

      By: Thomas R. Eisenmann and Jon K Rust
      By the fall of 1999, StarMedia had sprinted to a sizable lead in the race to acquire Latin American Internet users. Its pan-regional, horizontal portal was the first to target Spanish- and Portuguese-language speakers on the Internet, registering 1.2 billion page views... View Details
      Keywords: Private Ownership; History; Risk Management; Business Cycles; Corporate Entrepreneurship; Infrastructure; Media; Emerging Markets; Cross-Cultural and Cross-Border Issues; Web; Information Technology Industry; Web Services Industry
      Citation
      Educators
      Purchase
      Related
      Eisenmann, Thomas R., and Jon K Rust. "StarMedia: Launching a Latin American Revolution." Harvard Business School Case 800-166, January 2000. (Revised April 2000.)
      • November 1999 (Revised February 2000)
      • Case

      Granny's Goodies, Inc.

      By: Das Narayandas and Katherine B. Korman
      The young entrepreneurs of Granny's Goodies, Inc., a corporate gift package specialist, face the challenge of finding ways to create consistent revenue streams and reduce sales costs. Outside of a few long-term contracts, the two founders have had to work very hard for... View Details
      Keywords: Budgets and Budgeting; Customer Relationship Management; Entrepreneurship; Cost Management; Marketing Strategy; Product Design; Problems and Challenges; Sales; Segmentation; Service Industry
      Citation
      Educators
      Purchase
      Related
      Narayandas, Das, and Katherine B. Korman. "Granny's Goodies, Inc." Harvard Business School Case 500-049, November 1999. (Revised February 2000.)
      • November 1999 (Revised June 2006)
      • Case

      DLJdirect: "Putting Our Reputation Online"

      By: Thomas R. Eisenmann and Gillian Morris
      Online broker DLJdirect faced two decisions during the fall of 1999: what customer segments should it target and how much should it spend on marketing? Unlike its competitors, who focused either on day traders or more mainstream investors, DLJdirect differentiated its... View Details
      Keywords: Marketing Strategy; Marketing Communications; Competitive Strategy; Decision Choices and Conditions; Investment; Cost Management; Business Plan; Research and Development; Customers; Budgets and Budgeting; Online Advertising; Internet; Financial Services Industry
      Citation
      Educators
      Purchase
      Related
      Eisenmann, Thomas R., and Gillian Morris. DLJdirect: "Putting Our Reputation Online". Harvard Business School Case 800-164, November 1999. (Revised June 2006.)
      • September 1999 (Revised October 2006)
      • Case

      MarketSoft

      By: Joseph B. Lassiter III and Diana S. Gardner
      Greg Erman and Nancy Benovich-Gilby have assembled a team and selected a market for the launch of a high-potential venture based on using an Internet-based service to manage the flow of sales leads between principals and their distribution channel partners. Their... View Details
      Keywords: Product Development; Planning; Sales; Management; Internet; Web Services Industry
      Citation
      Educators
      Purchase
      Related
      Lassiter, Joseph B., III, and Diana S. Gardner. "MarketSoft." Harvard Business School Case 800-069, September 1999. (Revised October 2006.)
      • August 1999
      • Article

      How Are Stock Prices Affected by the Location of Trade?

      By: K. A. Froot and E. Dabora
      Keywords: Asset Pricing; Market Segmentation; International Markets; Law Of One Price; Behavioral Finance
      Citation
      Find at Harvard
      Related
      Froot, K. A., and E. Dabora. "How Are Stock Prices Affected by the Location of Trade?" Journal of Financial Economics 53, no. 2 (August 1999): 189–216. (Reprinted in International Capital Markets, R. Stulz and A. Karolyi, eds. Edward Elgar Publishing, 2003. Also reprinted in Advances in Behavioral Finance, Vol. 2, edited by Richard Thaler. New Jersey: Princeton University Press; New York: Russell Sage Foundation, July 2005, 102-129.)
      • March 1999
      • Case

      Eastman Kodak Company

      By: Robert J. Dolan
      Eastman Kodak has suffered significant declines in film market share at the hands of lower-priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals. A rewritten version of an... View Details
      Keywords: Segmentation; Product Positioning; Price; Brands and Branding; Product Launch; Consumer Products Industry
      Citation
      Educators
      Purchase
      Related
      Dolan, Robert J. "Eastman Kodak Company." Harvard Business School Case 599-106, March 1999.
      • October 1998 (Revised November 2001)
      • Case

      Boston Beer Company: Light Beer Decision

      By: Linda A. Cyr, Joseph B. Lassiter III and Michael J. Roberts
      Boston Beer's current light-beer offering, Boston Lightship, has not been successful, and a student team is charged with investigating the problem and recommending a strategy. Highlights issues around branding, target customer selection, and cannibalization, and... View Details
      Keywords: Problems and Challenges; Brands and Branding; Customers; Growth and Development Strategy; Marketing Strategy; Entrepreneurship; Food and Beverage Industry; Boston
      Citation
      Educators
      Purchase
      Related
      Cyr, Linda A., Joseph B. Lassiter III, and Michael J. Roberts. "Boston Beer Company: Light Beer Decision." Harvard Business School Case 899-058, October 1998. (Revised November 2001.)
      • Article

      The Effectiveness and Targeting of Television Advertising

      By: R. Shachar and B. Anand
      Keywords: Media; Advertising
      Citation
      Find at Harvard
      Read Now
      Related
      Shachar, R., and B. Anand. "The Effectiveness and Targeting of Television Advertising." Journal of Economics & Management Strategy 7, no. 3 (Fall 1998): 363–96.
      • May 1998 (Revised May 1999)
      • Case

      Biopure Corp.

      By: John T. Gourville
      It is early 1998 and Biopure Corp., a small biopharmaceutical firm with no sales revenues in its ten-year history, has just received government approval to release Oxyglobin, a revolutionary new "blood substitute" designed to replace the need for donated animal blood... View Details
      Keywords: Segmentation; Marketing Strategy; Engineering; Budgets and Budgeting; Sales; Transformation; Markets; Debates; Product Launch; Pharmaceutical Industry
      Citation
      Educators
      Purchase
      Related
      Gourville, John T. "Biopure Corp." Harvard Business School Case 598-150, May 1998. (Revised May 1999.)
      • April 1998 (Revised November 1999)
      • Case

      Hambrecht & Quist

      By: Thomas J. DeLong and Nicole Tempest
      Hambrecht & Quist (H&Q), an investment bank headquartered in San Francisco, has a very unique culture relative to its Wall Street counterparts. Firm members and even competitors describe the culture as entrepreneurial, team-driven, non-bureaucratic, and... View Details
      Keywords: Mergers and Acquisitions; Corporate Entrepreneurship; Investment Banking; Growth and Development Strategy; Emerging Markets; Organizational Culture; Competitive Advantage; Banking Industry; San Francisco
      Citation
      Educators
      Purchase
      Related
      DeLong, Thomas J., and Nicole Tempest. "Hambrecht & Quist." Harvard Business School Case 898-161, April 1998. (Revised November 1999.)
      • March 1998
      • Case

      Launch

      By: Jeffrey F. Rayport
      Launch has developed an entertainment publication on CD-ROM with 240,000 subscribers and has recently introduced an on-line entertainment product (www.mylaunch.com) to complement the CD-ROM. Deals with multiple-channel delivery and platform selection and branding on... View Details
      Keywords: Digital Platforms; Internet and the Web; Distribution Channels; Information Publishing; Brands and Branding; Entertainment and Recreation Industry; Entertainment and Recreation Industry
      Citation
      Educators
      Purchase
      Related
      Rayport, Jeffrey F., and Michelle Toth. "Launch." Harvard Business School Case 898-079, March 1998.
      • June 1997
      • Background Note

      A Note on the Internet

      By: Paul A. Gompers and Jeffrey A. Farrell
      Examines the evolution and structure of the Internet. A particular focus is placed on various business segments and possible applications of Internet technology. View Details
      Keywords: Industry Structures; Internet and the Web
      Citation
      Educators
      Related
      Gompers, Paul A., and Jeffrey A. Farrell. "A Note on the Internet." Harvard Business School Background Note 297-109, June 1997.
      • June 1997 (Revised February 2000)
      • Case

      Walker and Company: Profit Plan Decisions

      By: Robert L. Simons and Ramsey Walker
      Ramsey Walker, a second-year MBA student, must decide how to control a family business as an absentee owner. After providing background details on the publishing industry, the case requires the reader to: 1) make a product segmentation decision; 2) prepare a profit... View Details
      Keywords: Organizational Structure; Family and Family Relationships; Market Design; Management Systems; Planning; Profit; Performance Evaluation; Segmentation; Corporate Strategy; Investment Return; Publishing Industry
      Citation
      Educators
      Purchase
      Related
      Simons, Robert L., and Ramsey Walker. "Walker and Company: Profit Plan Decisions." Harvard Business School Case 197-084, June 1997. (Revised February 2000.)
      • March 1997
      • Background Note

      Note on Customer Behavior

      By: Gerald Zaltman
      A review of selected key concepts that are useful for understanding customers. The importance of understanding customers is also discussed, along with a short description of new frontiers in the study of customer behavior. View Details
      Keywords: Knowledge; Marketing; Consumer Behavior
      Citation
      Educators
      Related
      Zaltman, Gerald. "Note on Customer Behavior." Harvard Business School Background Note 597-057, March 1997.
      • February 1997 (Revised April 1998)
      • Case

      first direct (A)

      By: Jeffrey F. Rayport
      Describes the operations and strategy of the world's largest, fastest growing branchless bank. Using a person-to-person interface over conventional phone lines, First Direct provides standard banking and related financial products to nearly 700,000 customers throughout... View Details
      Keywords: Service Delivery; Customer Satisfaction; Banks and Banking; Innovation and Invention; Banking Industry; United Kingdom
      Citation
      Educators
      Purchase
      Related
      Rayport, Jeffrey F., and Dickson Louie. "first direct (A)." Harvard Business School Case 897-079, February 1997. (Revised April 1998.)
      • February 1997
      • Case

      Advent of Venture Capital in Latin America, The

      By: Debora L. Spar
      Widely regarded as the leader in international private equity, Advent International is considering the establishment of a private equity fund in Latin America in 1996. Typically, Advent entered new private equity markets through the creation of multicountry regional... View Details
      Keywords: Venture Capital; Joint Ventures; Market Entry and Exit; Globalized Markets and Industries; Financial Services Industry; Boston; Latin America
      Citation
      Find at Harvard
      Related
      Spar, Debora L., and Elizabeth B. Stein. "Advent of Venture Capital in Latin America, The." Harvard Business School Case 797-077, February 1997.
      • ←
      • 31
      • 32
      • 33
      • 34
      • →

      Are you looking for?

      →Search All HBS Web
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College.