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Publications

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  • 09 Feb 2016
  • First Look

February 9, 2016

formulating a strategy, markets and segments are typically important categories. But only customers buy. Hence, for most firms, de facto strategy and much resource allocation are the aggregate result of the... View Details
Keywords: Sean Silverthorne
  • 21 Jan 2009
  • First Look

First Look: January 21, 2009

competitor to boost sales, become #1 in a niche market segment, and achieve economies of scale. He is struggling with whether the deal makes strategic sense given forecasts that this niche segment is... View Details
Keywords: Martha Lagace
  • 10 Mar 2021
  • News

Chasing the Silver Tsunami

The United States is about to witness a tectonic demographic shift. By 2034, as the baby boomers age en masse, the number of people over 65 will be greater than the number of children for the first time, according to the US Census Bureau. And yet, as View Details
Keywords: Lisa Scanlon Mogolov; illustration by Dan Page; Nursing and Residential Care Facilities; Health, Social Assistance
  • 01 Jun 2013
  • News

Lesson Plans

to do education strategy or operations. How will online learning change the education establishment? Stephan Liozu, PhD (TGMP 15, 2005) @StephanLiozu: Disruption in educational market will require adaptation, biz model innovation & new... View Details
Keywords: Educational Support Services; Educational Services; Elementary and Secondary Schools; Educational Services
  • 15 Sep 2011
  • Research & Ideas

High Ambition Leadership

to study must have had a compounded annual growth rate in revenues, profits, and market capitalization that exceeded the 50th percentile of industry peers between 1997 and 2006 or for the CEO's tenure. Corresponding figures were used for... View Details
Keywords: by Martha Lagace
  • 15 Sep 2008
  • Research & Ideas

The Coming Transformation of Social Enterprise

of where markets have failed, the idea of venture philanthropy clicking is a little hard for me to buy into. Venture philanthropy has to come of age and reorient itself by defining what measures of social return it is looking for. In some... View Details
Keywords: by Roger Thompson
  • 29 Jan 2008
  • First Look

First Look: January 29, 2008

outside directors implementing MV shareholder proposals reap the benefits of their responsiveness in the directors market through a higher likelihood of retaining their Board seat and a higher increase (or lower decrease) in the number of... View Details
Keywords: Martha Lagace
  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

market consists of two customer segments with different preferences and is characterized by positive network effects. The commercial firm makes product and pricing decisions to maximize its profit. The open... View Details
Keywords: Martha Lagace
  • 06 Dec 2016
  • First Look

December 6, 2016

Seth Rockman, the issue is not whether slavery itself was or was not capitalist but, rather, the impossibility of understanding the nation's spectacular pattern of economic development without situating slavery front and center. American capitalism—renowned for its... View Details
Keywords: Sean Silverthorne
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

the marketing and economics literature. We show that in the Nerlove-Arrow framework, moment conditions typically used in conventional dynamic panel data methods become vulnerable to serial correlation in the error structure. We discuss... View Details
Keywords: Sean Silverthorne
  • 11 Nov 2014
  • First Look

First Look: November 11

transformation and connection are spreading across even the most traditional industrial segments and creating a staggering array of business opportunities and threats. The digitization of tasks and processes has become essential to... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2008
  • News

Kash Rangan

a realistic view of the work of nonprofits in general. If you look at social service organizations working at the cutting edge of where markets have failed, the idea of venture philanthropy clicking is a little hard for me to buy into.... View Details
Keywords: Roger Thompson; Finance
  • March 2016
  • Case

IC Group A/S

By: John R. Wells and Gabriel Ellsworth
IC Group owned several of Scandinavia's leading premium fashion brands. How should it respond to the decline of its primary wholesale distribution channels (independent fashion boutiques and department stores)? Should it open more physical stores or focus on... View Details
Keywords: IC Group; IC Companys; Carli Gry; InWear; Mads Ryder; Niels Martinsen; Premium Fashion; Fast Fashion; Business Units; Business Divisions; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Profit; Revenue; Multinational Firms and Management; Business History; Business or Company Management; Acquisition; Growth and Development Strategy; Brands and Branding; Distribution Channels; Organizational Design; Organizational Structure; Problems and Challenges; Strategy; Product Positioning; Competition; Competitive Strategy; Corporate Strategy; Vertical Integration; Segmentation; Web Sites; Apparel and Accessories Industry; Fashion Industry; Retail Industry; Scandinavia; Denmark; Sweden; Norway
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  • 10 Jun 2002
  • Research & Ideas

Reinventing the Industrial Giant

great deal of time in the car." Combining these two things may well make OnStar extremely popular. However, there are several other aspects of OnStar that raise concerns that it might become the 1990s version of Roger Smith's robots. Entering the online... View Details
Keywords: by Nitin Nohria, Davis Dyer & Frederick Dalzell; Manufacturing
  • 27 Jan 2009
  • First Look

First Look: January 27, 2009

firmsare more likely to adopt processinnovations and why. The empirical context is the adoption of e-business practices among U.S. manufacturing plants in early 2000. Based on detailed data from the U.S. Census of Manufactures, the empirical results indicate that View Details
Keywords: Martha Lagace
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

four different segments—food services, industry, retail, and beverages—and exported 17% of its production, mostly to the United States, Europe, and Japan. El Rey needed to grow, but Redmond wondered how to achieve growth and how to market... View Details
Keywords: Martha Lagace
  • 26 Jul 2010
  • Research & Ideas

Yes, You Can Raise Prices in a Downturn

Ross to write the paper "Performance Pricing in Tough Times." Shapiro, an authority on marketing strategy and sales management, is the Malcolm P. McNair Professor of Marketing, Emeritus at Harvard Business School. Ross is a... View Details
Keywords: by Sean Silverthorne; Retail; Consumer Products
  • 18 Dec 2012
  • First Look

First Look: December 18

develop new processes and priorities appropriate to the market segment needs, but he couldn't help but wonder whether it would continue as a stand-alone unit or he would need to reintegrate it into the... View Details
Keywords: Carmen Nobel
  • 20 Jan 2017
  • Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

marketing in the world of commerce. In politics, you need majority support or at least a plurality to be successful. In commerce, you can be highly profitable as a niche brand appealing to a narrow segment... View Details
Keywords: by Christina Pazzanese
  • 02 Oct 2015
  • News

The ‘F’ Word

coordination between sales, marketing, and, crucially, manufacturing. As an egomaniacal, 30-year-old marketing maven, I had been conditioned to look down on the “functional groups” run by people without advanced degrees who got their... View Details
Keywords: Walt Disney Studios