Publications

August 2006
Exercise

Bundling of Office Suites: An Economic Analysis

Presents a simple model to demonstrate that bundling can act as a barrier to entry. View Details

Keywords: Market Entry and Exit; Marketing

June 2001 (Revised April 2004)
Case

Innovation at Progressive (B): Homeowners Insurance

By: Frances X. Frei and Hanna Rodriguez-Farrar

Analyzes whether Progressive, strictly an auto insurer, should enter the home owner's insurance market. The critical decision is whether the competencies that made Progressive succeed in the auto insurance industry can translate to the home owner's insurance industry. View Details

Keywords: Market Entry and Exit; Insurance Industry

June 2001
Case

Competitive Dynamics in Home Video Games (F): The Fall of 3DO

Outlines the events leading up to 3DO's exit from the home video game licensing business. 3DO's business model is considered flawed because of its incompatibility with industry structure and economics. View Details

Keywords: Competition; Market Entry and Exit; Video Game Industry

06 Apr 2016
Research & Ideas

Should Entrepreneurs Pitch Products or Ideas for Products?

because the buyer’s rival could take it to market faster.” Therefore, selling the idea at a later stage provides the seller with better protection. There are other reasons, which are not explicit in the model, for which a later-stage sale... View Details

Keywords: by Carmen Nobel; Motion Pictures & Video; Entertainment & Recreation; Banking

September 2003 (Revised June 2007)
Case

Virgin Mobile USA: Pricing for the Very First Time

Dan Schulman, the CEO of Virgin Mobile USA, must develop a pricing strategy for a new wireless phone service targeted toward consumers in their teens and twenties, many of whom are believed to have poor credit quality and uneven usage patterns. Contrary to conventional... View Details

Keywords: Price; Market Entry and Exit; Wireless Technology; Telecommunications Industry; United States

June 2001 (Revised May 2002)
Case

Innovation at Progressive (C): Auto Repair

By: Frances X. Frei and Hanna Rodriguez-Farrar

Analyzes whether Progressive should enter the auto repair industry. The critical decision is whether the competencies that made Progressive succeed in the auto insurance industry can translate to the auto repair industry. View Details

Keywords: Market Entry and Exit; Innovation and Invention; Insurance Industry; Service Industry; Auto Industry

February 1995 (Revised July 1995)
Supplement

Antmobel (B): Entering France?

Antmobel is presented with a plan to enter the French market. The company must weigh the costs and potential benefits of such a move in the context of its international strategy and the firm's capabilities. View Details

Keywords: Market Entry and Exit; Global Strategy; France

23 Jun 2009
First Look

First Look: June 23

competencies, get things done, advance in his or her career, and develop personally and professionally. The exercise takes 15 to 20 minutes to complete. Purchase this exercise: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=409129 Mary Kay Inc.: Asian View Details

Keywords: Martha Lagace

Amos L. Beaty

In 1907, Beaty became the attorney for Texaco, and was able to secure new laws, which smoothed the way for the company’s entry into the Oklahoma oil fields. In 1920, Beaty was elected president of the company. During his presidency, Beaty... View Details

Keywords: Utilities & Energy

November 2002 (Revised June 2003)
Case

NYSE vs. NASDAQ: International Competition

By: Estelle S. Cantillon and Tarun Khanna

Compares and contrasts the international strategies of the New York Stock Exchange and NASDAQ as they looked overseas for new sources of growth in the late 1990s. View Details

Keywords: Market Entry and Exit; Financial Markets; Globalization; United States

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June 2013
Article

Vacancies in Supply Chain Networks

By: John William Hatfield and Scott Duke Kominers

We use the supply chain matching framework to study the effects of firm exit. We show that the exit of an initial supplier or end consumer has monotonic effects on the welfare of initial suppliers and end consumers but may simultaneously have positive and negative... View Details

Keywords: Matching; Networks; Stability; Vacancy Chains; Market Entry and Exit; Supply Chain

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November 2022 (Revised April 2023)
Supplement

HTC and Virtual Reality (B)

By: Andy Wu and Matt Higgins

In April 2023, Cher Wang, CEO and Chairwoman of HTC, reflected on her time as a leader in the virtual reality industry from her office high above Taoyuan City, Taiwan. It had been a roller coaster ride of new product introductions and unexpected challenges for HTC and... View Details

Keywords: VR; Virtual Reality; Strategy; Metaverse; Market Entry and Exit; Competition; Technology Industry; Taiwan; China; United States

2006
Case

Infosys Consulting

By: Vijay Govindarajan and Chris Trimble

Aiming to expand their value proposition from software development to consulting, Infosys launched a new business unit, Infosys Consulting. From scratch, it quickly grew to over 200 professionals. The case study illustrates the challenges of launching a new business in... View Details

Keywords: Expansion; Information Technology; Market Entry and Exit; Software; Consulting Industry

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August 1992 (Revised January 1998)
Case

Nucor at a Crossroads

Nucor is a minimill deciding whether to spend a significant fraction of its net worth on a commercially unproven technology in order to penetrate a large but hitherto inaccessible segment of the steel market. This case is an integrative one designed to facilitate... View Details

Keywords: Market Entry and Exit; Decision Making; Investment; Steel Industry

Struggling to find a job during the depression, the Russian-born immigrant, accepted an entry level engineering position with Newmont in 1945. Nine short years later, Malozemoff took the helm of Newmont Mining that, at the time, was... View Details

Keywords: Agriculture & Mining

H. Wayne Huizenga

Huizenga purchased the one-year old Blockbuster operation from its founders in 1986 and embarked on a massive expansion campaign. Believing that there were low barriers to entry in the video rental market, Huizenga built over 1,000... View Details

Keywords: Retail

May 2019
Case

Mobileye Update, 2019

By: David B. Yoffie and Daniel Fisher

Mobileye was an Israeli company, officially headquartered in The Netherlands, which was a Tier 2 supplier to the global automobile industry. This short case updates Mobileye's business performance and strategy, following the acquisition by Intel in 2017. View Details

Keywords: Driverless Car; Competitive Advantage; Strategy; Market Entry and Exit; Technology; Auto Industry; Semiconductor Industry; Technology Industry; Israel