Publications

June 2001 (Revised April 2004)
Case

Innovation at Progressive (B): Homeowners Insurance

By: Frances X. Frei and Hanna Rodriguez-Farrar

Analyzes whether Progressive, strictly an auto insurer, should enter the home owner's insurance market. The critical decision is whether the competencies that made Progressive succeed in the auto insurance industry can translate to the home owner's insurance industry. View Details

Keywords: Market Entry and Exit; Insurance Industry

August 2006
Exercise

Bundling of Office Suites: An Economic Analysis

Presents a simple model to demonstrate that bundling can act as a barrier to entry. View Details

Keywords: Market Entry and Exit; Marketing

June 2001
Case

Competitive Dynamics in Home Video Games (F): The Fall of 3DO

Outlines the events leading up to 3DO's exit from the home video game licensing business. 3DO's business model is considered flawed because of its incompatibility with industry structure and economics. View Details

Keywords: Competition; Market Entry and Exit; Video Game Industry

January 1995 (Revised April 1996)
Case

Wildfire

The company Wildfire offers a product that is a virtual secretary--embedded in the phone system. Students can call 1-800-WILDFIRE and hear a product demonstration. All the commands, from calling, to setting up meetings, to providing reminders, are verbal--told to the... View Details

Keywords: Communication Technology; Market Entry and Exit; Product Marketing; Communications Industry; Service Industry

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February 2010 (Revised February 2021)
Case

The Vitality Group: Paying for Self-Care

By: Regina E. Herzlinger

Vitality is part of a $2 billion start-up South African and U.K. health insurance firm. It has achieved excellent results in rewarding people for promoting their health. It is now contemplating how to enter the U.S. market. View Details

Keywords: Market Entry and Exit; Insurance Industry; South Africa; United Kingdom; United States

June 2001 (Revised May 2002)
Case

Innovation at Progressive (C): Auto Repair

By: Frances X. Frei and Hanna Rodriguez-Farrar

Analyzes whether Progressive should enter the auto repair industry. The critical decision is whether the competencies that made Progressive succeed in the auto insurance industry can translate to the auto repair industry. View Details

Keywords: Market Entry and Exit; Innovation and Invention; Insurance Industry; Service Industry; Auto Industry

In 1907, Beaty became the attorney for Texaco, and was able to secure new laws, which smoothed the way for the company’s entry into the Oklahoma oil fields. In 1920, Beaty was elected president of the company. During his presidency, Beaty... View Details

Keywords: Utilities & Energy

September 2003 (Revised June 2007)
Case

Virgin Mobile USA: Pricing for the Very First Time

Dan Schulman, the CEO of Virgin Mobile USA, must develop a pricing strategy for a new wireless phone service targeted toward consumers in their teens and twenties, many of whom are believed to have poor credit quality and uneven usage patterns. Contrary to conventional... View Details

Keywords: Price; Market Entry and Exit; Wireless Technology; Telecommunications Industry; United States

23 Jun 2009
First Look

First Look: June 23

competencies, get things done, advance in his or her career, and develop personally and professionally. The exercise takes 15 to 20 minutes to complete. Purchase this exercise: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=409129 Mary Kay Inc.: Asian View Details

Keywords: Martha Lagace

November 2002 (Revised June 2003)
Case

NYSE vs. NASDAQ: International Competition

By: Estelle S. Cantillon and Tarun Khanna

Compares and contrasts the international strategies of the New York Stock Exchange and NASDAQ as they looked overseas for new sources of growth in the late 1990s. View Details

Keywords: Market Entry and Exit; Financial Markets; Globalization; United States

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November 2006
Case

Competitive Headaches (A): The Analgesic Wars

By: Dennis A. Yao

Addresses the problem of competing with a me-too consumer product. Focuses on Bristol-Meyers' 1975 strategy for introducing a competitor to Tylenol in the analgesic market. View Details

Keywords: Market Entry and Exit; Competition; Competitive Advantage; Consumer Products Industry; Pharmaceutical Industry

Struggling to find a job during the depression, the Russian-born immigrant, accepted an entry level engineering position with Newmont in 1945. Nine short years later, Malozemoff took the helm of Newmont Mining that, at the time, was... View Details

Keywords: Agriculture & Mining

June 2013
Article

Vacancies in Supply Chain Networks

By: John William Hatfield and Scott Duke Kominers

We use the supply chain matching framework to study the effects of firm exit. We show that the exit of an initial supplier or end consumer has monotonic effects on the welfare of initial suppliers and end consumers but may simultaneously have positive and negative... View Details

Keywords: Matching; Networks; Stability; Vacancy Chains; Market Entry and Exit; Supply Chain

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Huizenga purchased the one-year old Blockbuster operation from its founders in 1986 and embarked on a massive expansion campaign. Believing that there were low barriers to entry in the video rental market, Huizenga built over 1,000... View Details

Keywords: Retail

January 1992 (Revised March 2006)
Case

The DAG Group

Chris Hackett and Val Rayzman have spent six months after graduating from business school exploring the possibility of building a chain of upscale drycleaners. This fragmented industry looked ripe for an innovative new entrant. Chris and Val have researched the... View Details

Keywords: Strategic Planning; Market Entry and Exit; Entrepreneurship; Acquisition; Service Industry