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Show Results For
- All HBS Web
(945)
- News (178)
- Research (611)
- Events (2)
- Multimedia (4)
- Faculty Publications (240)
Nelson Doubleday
Doubleday focused his efforts on the mass production and distribution of inexpensive books. In 1934, Doubleday purchased full ownership of the Literary Guild of America, a book club that generated sales of 1 million books a year. Under Doubleday’s leadership, Doubleday... View Details
Keywords: Publishing & Print Media
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
new opportunities. Empires of Profit: Commerce, Conquest and Corporate Responsibility Author Daniel Litvin presented his evidence that modern companies find it difficult to operate on foreign soil. Big companies, in spite of their wealth,... View Details
Keywords: by Working Knowledge editors
- 01 Feb 2000
- News
He Begs to Differentiate
operate. As a result, branding becomes more and more important - differentiating what they do and what they sell. That's good for us, because we're in the differentiation business." WPP is one of the world's largest advertising and... View Details
- 01 Oct 1998
- News
Playing to Win
No less intense was the off-field rivalry between the world's leading athletic equipment companies. With their dueling events, giveaways, and advertising - and through the on-field heroics of the teams and stars they equip - the... View Details
Keywords: Garry Emmons
- Web
Collection Areas | Baker Library
Collection Areas Contemporary Corporate Archives Company archival records are an essential component in fully understanding a corporation’s advance from fledgling entrepreneurial enterprise to industry giant. Baker Library’s growing... View Details
- 28 Oct 2014
- First Look
First Look: October 28
to do so. He has an offer from Havas, a leading global advertising company interested in acquiring V&S, which would give V&S access to unprecedented resources. However, Winsor and the V&S team... View Details
Keywords: Carmen Nobel
- 01 Jun 2009
- News
Martin V. Marshall Remembered
retired from the active faculty in 1993, was a marketing and advertising expert whose practice-oriented approach to teaching and course development left a lasting impact on countless Harvard MBA students and business leaders. “Marty was a... View Details
- Web
Introduction - The Message - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
the corporation. As an executive warned at the Association of National Advertisers Convention in 1937, “Every company that fails to do its part in public relations for business contributes [not only] to... View Details
Rob Gierkink
data and technology-driven solutions for leading retailers to dramatically improve the targeting and measurement of their digital advertising efforts. Datalogix clients included companies like Kroger,... View Details
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
programming, so you have to give me your attention. The reality is that you don’t have to give me your attention anymore. I have to earn it. What makes CP+B different? We don’t think of ourselves as an advertising agency in the typical... View Details
- 01 Jun 2002
- News
History Matters
marketing strategist in the wake of a softening economy, shrinking advertising budgets, and eroding consumer confidence, in addition to the aftershocks of September 11. “In this volatile environment, marketers and CEOs realize with new... View Details
- 17 Feb 2011
- News
Field Report: Rwanda
a private media company and Karisimbi client. The group worked with Tele-10 to identify ways to improve its advertising sales process for radio advertising and to help improve... View Details
- 09 Feb 2018
- Research & Ideas
Big Hits: The Best of the 2018 Super Bowl Ads
the viewers’ attention and held it, with the right mix of attention to both the products and the company behind them. Quick quiz: Which advertiser had the most commercials? Answer: NBC. The host network used... View Details
Herbert F. Johnson
Johnson built his company through extensive advertising (it was the first to establish company sponsorship of a radio show), and in many ways, changed the way Americans lived.... View Details
Keywords: Personal Care & Home Products
- Web
Collection Highlights | Baker Library
partner of Venrock Associates, a venture capital company founded by members of the Rockefeller family. Advertising Ephemera More than 8,000 trade cards representing the full range of products and businesses... View Details
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
In an effort to defend their core market from attack, newspaper companies were missing the new emerging market altogether.— Clark Gilbert Gilbert: The newspaper business worked for several reasons. First, the industry was clearly facing a... View Details
- Web
Photographs & Prints | Baker Library
Photographs & Prints Our extensive visual collections include photographs, lithographs, engravings, and advertising trade cards and posters. Special Collections & Archives has more than 32,000 photographs, daguerreotypes, and stereographs... View Details
- 01 Jun 2016
- News
Alumni and Faculty Books for June 2016
Alumni Books The Founder’s Mentality: How to Overcome the Predictable Crises of Growth by James Allen (MBA 1989) and Chris Zook (Harvard Business Review Press) Based on their decade-long study of companies in more than 40 countries, the... View Details
- 13 Mar 2017
- Research & Ideas
Hiding Products From Customers May Ultimately Boost Sales
attractive one first or second?” Note to readers: As they continue their research, Ferreira and Goh would like to team up with retailers to test their models in real-world settings. If you think your company might benefit from empirical... View Details
- 01 Jan 2003
- News
James E. Burke, MBA 1949
than you are and learn from them. Remember that being a business leader is about giving-not taking-and that you can and must make a difference." Recently named by Fortune as one of the ten greatest CEOs of all time, Jim Burke recommitted Johnson & Johnson to a credo... View Details