Lamar Advertising Company - Publications - Faculty & Research

Richard R. Deupree

In 1930, Deupree was the first individual not of the Procter or Gamble names to head the company. Under Deupree’s leadership, the company became the country’s leading seller of consumer products. Deupree also put Procter & Gamble on... View Details

Keywords: Personal Care & Home Products

Web

Special Collections & Archives | Baker Library

Special Collections & Archives Ask Us Discover, Research, Engage Learn about collections Find and use resources Explore exhibits Collection Highlights See All Collection Highlights Polaroid Corporation Collection Records from one of the most creative and innovative... View Details

04 Sep 2019
News

Ask the Expert: Bounce Back

questions about the continuing reign of email and how to put it to use in any industry. How is email monetization different from web optimization? Email monetization places pay-per-click ads directly into emails that are sent by publishers, and View Details

Keywords: Jen McFarland Flint

16 Jun 2003
Research & Ideas

Researchers Contribute Globalization of Markets Papers

new opportunities. Empires of Profit: Commerce, Conquest and Corporate Responsibility Author Daniel Litvin presented his evidence that modern companies find it difficult to operate on foreign soil. Big companies, in spite of their wealth,... View Details

Keywords: by Working Knowledge editors

29 Feb 2016
HBS Case

Bigbelly's Big Bet on the Digital Trash Can

more targeted advertisements based on the demographics of the passers-by. The LinkNYC program rolling out in New York City will provide a combination of high-speed Wi-Fi and “context aware” ads. The program is a partnership with... View Details

Keywords: by Michael Blanding; Energy

Edward R. Stettinius

When Stettinius joined Diamond Match, it was the United States’ leading producer of matches, but it was a suffering entity. Within a few short years, however, Stettinius turned the company around and initiated an View Details

Keywords: Fabricated Goods

22 Sep 2015
News

Getting New Ideas off the Ground

of the things that we learned was that you could target advertising in a very different way if you were to think about the cable infrastructure differently. So we built another company in the View Details

Abe Plough

In 1908, with $125 borrowed from his father, Plough formed Plough, Incorporated by selling Antiseptic Heating Oil door to door. Over the next 65 years, Plough transformed his company from a small manufacturer of toiletries to a... View Details

Keywords: Healthcare

Richard W. Sears

embellish with advertisements in the infamous Sears, Roebuck catalogs, his company was a huge success, its sales growing from $300,000 in 1893 to over $10 million in 1900. View Details

Keywords: Retail

Nelson Doubleday

Doubleday focused his efforts on the mass production and distribution of inexpensive books. In 1934, Doubleday purchased full ownership of the Literary Guild of America, a book club that generated sales of 1 million books a year. Under Doubleday’s leadership, Doubleday... View Details

Keywords: Publishing & Print Media

Robert E. (Ted) Turner

Taking over his father’s outdoor advertising company in 1963, he immediately began expanding it beyond its core billboard business, acquiring Atlanta television’s Channel 17. Securing programming from... View Details

Keywords: Entertainment & Broadcast Media

01 Jun 2009
News

Martin V. Marshall Remembered

retired from the active faculty in 1993, was a marketing and advertising expert whose practice-oriented approach to teaching and course development left a lasting impact on countless Harvard MBA students and business leaders. “Marty was a... View Details

Keywords: obiturary; Colleges, Universities, and Professional Schools; Educational Services

01 Mar 2017
News

Weaving Success in India

Photographs and advertisements from Nalli’s nearly nine decades in business. (Courtesy Lavanya Nalli) Photographs and advertisements from Nalli’s nearly nine decades in business. (Courtesy Lavanya Nalli)... View Details

Keywords: April White

17 Feb 2010
First Look

First Look: Feb. 17

Working PapersThe Evolution of Science-Based Business: Innovating How We Innovate Author:Gary P. Pisano An abstract in unavailable at this time. Download the paper: http://www.hbs.edu/research/pdf/10-062.pdf PublicationsTargeted View Details

Keywords: Martha Lagace

Ernest Gallo

cooler, a new wine product, selling 2 million cases, and helping the company to exceed an estimated $1 billion in sales that same year. The commercial characters Gallo created to pitch his new wine cooler to the public, Frank Bartles... View Details

Keywords: Food & Tobacco

Rob Gierkink

data and technology-driven solutions for leading retailers to dramatically improve the targeting and measurement of their digital advertising efforts. Datalogix clients included companies like Kroger,... View Details

Keywords: Venture Capital;#1;#Advertising;#16;#Consumer Products & Packaged Goods

17 Feb 2011
News

Field Report: Rwanda

a private media company and Karisimbi client. The group worked with Tele-10 to identify ways to improve its advertising sales process for radio advertising and to help improve... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

28 Jan 2002
Research & Ideas

Read All About It! Newspapers Lose Web War

In an effort to defend their core market from attack, newspaper companies were missing the new emerging market altogether.— Clark Gilbert Gilbert: The newspaper business worked for several reasons. First, the industry was clearly facing a... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation; Information; Publishing

01 Mar 2004
News

The Weather Channel Forecast: Challenges Ahead

avoided asking cable operators for higher subscriber fees, currently about nine cents per household per month. Instead, it is looking to boost advertising revenue. Early this year, it began rolling out new computerized ad targeting... View Details

Keywords: Broadcasting (except Internet); Information

01 Jun 2016
News

Alumni and Faculty Books for June 2016

Alumni Books The Founder’s Mentality: How to Overcome the Predictable Crises of Growth by James Allen (MBA 1989) and Chris Zook (Harvard Business Review Press) Based on their decade-long study of companies in more than 40 countries, the... View Details

Publications