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Show Results For
- All HBS Web
(6,363)
- People (36)
- News (2,465)
- Research (2,870)
- Events (17)
- Multimedia (63)
- Faculty Publications (1,293)
- 01 Dec 2015
- News
Golden State of Mind
alone. They’re doing it to make an impact.” And sometimes, they’re doing it because they see an opportunity that their employer doesn’t. Draper followed the development of peer-to-peer file-sharing technology and tracked down the founders... View Details
Keywords: Julia Hanna
- 25 Sep 2019
- Research & Ideas
The Economic Cost of Physician Burnout
reason to deal with the issue of doctor burnout. “Organizations have an ethical imperative to take care of their employees,” Goh says. And doing so could help take care of... View Details
- 23 Oct 2014
- News
Why We Need to Outsmart Our Smart Devices
- 04 Jun 2001
- What Do You Think?
What’s the Future of the Subscription Model?
Richard Feder maintains that the subscription model will gain momentum on the Internet as the memory of free service fades and the utility of new service increases. The... View Details
Keywords: by James Heskett
- 25 Feb 2015
- HBS Seminar
Jeffrey Schnapp, Harvard Graduate School of Design
- 01 Jun 2016
- News
Taking Care of Business
natural course of things is often upended by someone saying, ‘This is what I really need right now,’” says Mahesh. “That tends to change the priorities of your plan and... View Details
Keywords: Julia Hanna
- 22 Aug 2005
- Research & Ideas
The Hard Work of Failure Analysis
things I said or did that contributed to the defensiveness of the client?", "Was my presentation of ideas and arguments clear and persuasive?", or "Did my... View Details
Keywords: by Amy Edmondson & Mark D. Cannon
- 04 Apr 2007
- Research & Ideas
The Business of Global Poverty
Every night on the outskirts of Manila, thousands of people lie down to sleep amid acres of rotting food and industrial detritus in a vast urban dumping ground called Payatas.... View Details
Keywords: by Garry Emmons
- 01 Dec 2016
- News
Alumni Books of 2016
authors have helped scale hundreds of hypergrowth Internet sites through their consulting practice. Drawing on their experience, they present 50 clear, proven, and up-to-date scalability rules and practical... View Details
- 01 Nov 2018
- News
The Power of Civility
engaged in the organization. One of the benefits of that is having a network of entrepreneurs around the world, like-minded people who see things... View Details
- 02 Dec 2002
- Research & Ideas
The Secret of How Microsoft Stays on Top
experience. Our analysis focused on Microsoft's first two internal browser development projects, comparing their performance to a sample of Internet software projects completed at the same time. We... View Details
Keywords: by Sean Silverthorne
- 01 Oct 2000
- News
Laura Scher of Working Assets
Most of the money is taken from revenues generated by the Working Assets credit card, long-distance telephone, and Internet businesses, whose customers sign on for these services because they support the... View Details
Keywords: Marguerite Rigoglioso
- 13 Apr 2009
- Research & Ideas
Kind of Blue: Pushing Boundaries with Miles Davis
limits of their technical mastery. He gave them some slack to work with, and asked them to do unusual things with it. It's interesting to think about and look at examples of... View Details
- 30 Jun 2014
- Lessons from the Classroom
The Role of Emotions in Effective Negotiations
high-stakes player contracts involving millions of dollars. He intuitively understood that emotions were an important factor in dealing with people as passionate as athletes. "The last thing I wanted to... View Details
- August 2018 (Revised February 2023)
- Case
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Social Media; E-commerce; Analytics and Data Science; Health Industry; Consumer Products Industry; United States; North America; Europe
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
- 02 Jan 2007
- Research & Ideas
Most Popular Articles of 2006
looks like a "win-win" answer to the scarcity of good managers and the predominance of low-involvement entry-level jobs. But are sufficient numbers of entry-level... View Details
Keywords: by Sean Silverthorne
- 09 Nov 2021
- Research & Ideas
The Simple Secret of Effective Mentoring Programs
Old-fashioned mentoring may be one of the most effective ways to improve job performance, but many mentorship programs don’t reach new hires who need guidance most, new research suggests. Newly hired employees at a United States call... View Details
Keywords: by Jay Fitzgerald
- May 2005
- Exercise
Forecasting the Adoption of E-books
By: Elie Ofek
Gives students an opportunity to understand the challenges inherent in forecasting the diffusions of innovations. Provides data for forecasting the adoption of electronic books. Students are encouraged to use the Bass Model framework, while being cognizant of its... View Details
Keywords: Forecasting and Prediction; Framework; Books; Analytics and Data Science; Product Launch; Internet and the Web; Technology Adoption
Ofek, Elie. "Forecasting the Adoption of E-books." Harvard Business School Exercise 505-063, May 2005.
- 22 Dec 2022
- Blog Post
TOP 10 MBA VOICES BLOGS OF 2022
unique and tailored to various learning styles. One of the most powerful ways of learning is through reflection, including through reflections of others. This is why, as a fan... View Details
- 10 Jul 2000
- Research & Ideas
The State of the Markets
that the back end of the operation keeps pace with the front end to avoid the costly control issues that exist today." Looking ahead, Seifert sees the Internet as a force to be reckoned with in terms... View Details
Keywords: by James E. Aisner