Publications

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Research Summary

Making Markets Work: An Executive Education Program for Africa

By: Debora L. Spar

In the last decades of the 20th century economic growth was distributed unevenly across the world. While some countries experienced sustained and unprecedented prosperity, others fell further and further behind. This widening gap was particularly evident in Africa,... View Details

April 1990 (Revised November 1992)
Case

Population Services International: The Social Marketing Project in Bangladesh (Abridged)

By: James E. Austin

Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details

Keywords: Conferences; Developing Countries and Economies; Information Publishing; Growth and Development Strategy; Marketing Strategy; Social Marketing; Agreements and Arrangements; Product; Nonprofit Organizations; Pharmaceutical Industry; Bangladesh; Washington (state, US)

Educators

01 Apr 2002
News

Emerging Research on Emerging Markets

gradual process of confidence-building that leads investors to invest progressively more and, ultimately, to market integration," said Perotti. Other presenters were Columbia's Charles Himmelberg, who spoke on investor protection,... View Details

Keywords: Yasheng Huang; Publishing Industries (except Internet); Information

April 2019
Article

Internalizing Global Value Chains: A Firm-Level Analysis

By: Laura Alfaro, Pol Antràs, Davin Chor and Paola Conconi

In recent decades, advances in information and communication technology and falling trade barriers have led firms to retain within their boundaries and in their domestic economies only a subset of their production stages. A key decision facing firms worldwide is the... View Details

Keywords: Global Value Chains; Sequential Production; Incomplete Contracts; Demand and Consumers; Customer Value and Value Chain; Globalization

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2017
Working Paper

Internalizing Global Value Chains: A Firm-Level Analysis

By: Laura Alfaro, Pol Antràs, Davin Chor and Paola Conconi

In recent decades, advances in information and communication technology and falling trade barriers have led firms to retain within their boundaries and in their domestic economies only a subset of their production stages. A key decision facing firms worldwide is the... View Details

Keywords: Global Value Chains; Sequential Production; Incomplete Contracts; Demand and Consumers; Customer Value and Value Chain; Globalization

13 Jul 2017
Blog Post

Summer Snapshot: Interning in the Sports Industry

HBS Career & Professional Development (CPD) asked students to describe their career interests and what they are up to this summer. Name: Matt Duarte, MBA 2018 Current Position: Corporate Development and Strategy Intern Company and... View Details

Keywords: Entertainment / Media / Sports

02 Aug 2010
Research & Ideas

Modern Indian Art: The Birth of a Market

process better, they looked at the emergence of modern Indian art as a category in the international fine art market between 1995 and 2007. Before 1995, fine art was produced in India but there was little... View Details

Keywords: by Sean Silverthorne

Fast Answer

Market Research Reports in General Databases

Multi-Industry Central and Eastern Europe EMIS 2013 to current Roland Berger Aerospace, Automotive, Capital Markets Europe EMIS 2013 to current Smart Research Fast-growing, niche industries Australia,... View Details

26 Jul 2006
Research & Ideas

The Strategic Way to Go to Market

Business School marketing professor V. Kasturi "Kash" Rangan in his new book, Transforming Your Go-to-Market Strategy. The auto industry, he says, is a stark example of why go-to-market strategies need high-level attention and... View Details

Keywords: by Sean Silverthorne

16 Feb 2004
Research & Ideas

Marketing Wine to the World

business to fund an aggressive expansion into the premium wine business. Cross-subsidization (beer to wine in this case) only makes sense if there are sizeable scope economies. Without them, cross-subsidization does not prove optimal, since the View Details

Keywords: by Manda Salls; Consumer Products; Entertainment & Recreation; Food & Beverage

September 2008 (Revised February 2009)
Case

Ocean Tomo: Building a Market for Intellectual Property

By: Peter A. Coles, Andrei Hagiu and Alison Berkley Wagonfeld

Ocean Tomo's management team sought to turn the company into the leading intermediary for intellectual property. Despite its increasingly important role in the global marketplace, IP remained a notoriously illiquid asset—difficult to value, harder to trade, and often... View Details

Keywords: Globalized Markets and Industries; Intellectual Property; Resource Allocation; Auctions; Market Design; Service Operations

Educators

15 Jun 2012
Working Paper Summaries

Reaching for Yield in the Bond Market

Keywords: by Bo Becker & Victoria Ivashina

Fast Answer

Emerging Market/Frontier Market Fellowship Resources

worldwide from Euromonitor International. EMIS (Emerging Markets Information System) - Current country and company information emerging markets in Africa, Asia, Australia, Europe, and the... View Details

2016
Working Paper

More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors

By: Ragnar Lund and Stephen A. Greyser

Organizations in the field of sports are becoming increasingly dependent on sponsors for their value creation and growth. Studies suggest that sports organizations (rights-holders) often fail to exploit the full potential of such sponsorship partnerships. The aim of... View Details

Keywords: Sponsorship; ＂Sports Organizations,; Case Study; Europe; Business Relationships; Collaborative Marketing; Value Co-creation; Relationship Portfolio Management; Value Creation; Cases; Marketing; Sports; Sports Industry; Europe

28 Apr 2014
Research & Ideas

Football Stars Debate ‘The Social Capital of the Savvy Athlete’

"Richard Sherman sets Twitter off." T-shirts emblazoned with "Don't you ever talk about me" are now available on Sherman's website for $29.95. Sherman was among the panelists at a recent forum entitled "Unrealized Value? The Social View Details

Keywords: by Carmen Nobel; Sports

June 2014
Teaching Note

Hindustan Petroleum Corporation Ltd.: Driving Change Through Internal Communication

By: Boris Groysberg, Sarah L. Abbott and Robin Abrahams

Hindustan Petroleum (HPCL), confronted in 2003 with an urgent need to change how it operated externally, adopted a highly innovative approach to communicating internally. This case, set in 2010, presents an overview of the new, more interactive model of employee... View Details

Keywords: Communication Strategy; Change Management; Communication; Change; Leadership; Management; Energy Industry; India

May 1996 (Revised May 1997)
Case

Colliers International Property Consultants, Inc.: Managing a Virtual Organization

By: Lynda M. Applegate and Carin-Isabel Knoop

In less than 20 years, the real estate firm Colliers International expanded into a federation of 180 offices with close to 4,500 professionals in over 30 countries. Because Colliers expanded by signing up existing firms strong in their local markets, its leaders had to... View Details

Keywords: Demand and Consumers; Globalized Firms and Management; Management Practices and Processes; Service Operations; Information Technology; Organizational Structure; Mergers and Acquisitions; Business Strategy; Budgets and Budgeting; Real Estate Industry

Educators