Publications

22 Sep 2015
News

Getting New Ideas off the Ground

quite figure out how to harness it for the campaign. Could you help us?’ And so I went in and oversaw the technology. We were responsible for information dissemination, getting out the vote, and grassroots fundraising. That was really the... View Details

June 2000
Case

Lifeline Systems, Inc. (A)

By: H. Kent Bowen and Marilyn Matis

Lifeline Systems provides emergency response equipment to the elderly who live at home. The company uses local hospitals to market, sell, and install these units in homes, while the hospital monitors and calls for aid to respond to emergency calls from the elderly... View Details

Keywords: Health Care and Treatment; Product Marketing; Sales; Problems and Challenges; Growth and Development Strategy; Managerial Roles; Service Operations; Information Infrastructure; Age; Service Delivery; Restructuring; Crisis Management; Health Industry; Service Industry

Find at Harvard

17 May 2018
News

Creating Opportunity for Indian Entrepreneurs

attempts to reach more people through existing government infrastructure. “Our goal has been to leverage the program through government organizations, given their vast resources and existing infrastructure to support our program,” says... View Details

Keywords: Jennifer Myers

November 1990 (Revised September 1991)
Case

The Transformation of IBM

By: Andrall E. Pearson and David B. Yoffie

John Akers, IBM's chairman, must confront how to transform a $60 billion, full line, global computer company that is the leader in every market it serves, yet losing share across the board. The case explores senior management's perspective on the process of... View Details

Keywords: Organizational Change and Adaptation; Transformation; Corporate Strategy; Adoption; Management Teams; Information Infrastructure; Information Technology; Multinational Firms and Management; Computer Industry

November 2016 (Revised October 2018)
Case

Formlabs: Selling a New 3D Printer

By: Frank V. Cespedes, Olivia Hull and Amram Migdal

Headquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and... View Details

February 2021 (Revised June 2021)
Case

Brainlab: Imaging a MedTech Future

By: Regina E. Herzlinger, Gregory P. Licholai and Federica Gabrieli

Can Brainlab, a privately held firm, compete with giants like Medtronic and Amazon in delivering the Digital Operating Room of the future? The CEO is pondering solutions for secure exchange of medical information, pricing a new robotic imaging device, and reorganizing... View Details

April 2025 (Revised April 2025)
Case

JPMorganChase: Leadership in the Age of GenAI

By: Iavor I. Bojinov, Karim R. Lakhani and David Lane

This case study examines JPMorgan Chase's (JPMC) journey in adopting and implementing Generative AI (GenAI) following the release of ChatGPT. It outlines JPMC's initial cautious approach focused on data security, followed by strategic investments in internal platforms... View Details

20 Nov 2018
First Look

New Research and Ideas, November 20, 2018

implementing value-based reimbursement models. Infrastructure requirements, including information technology (indicated by 42% of respondents), and changing regulation/policy (34%) are the top two. There is... View Details

Keywords: Dina Gerdeman

April 2018
Teaching Note

Formlabs: Selling a New 3D Printer

By: Frank Cespedes

Teaching Note for HBS No. 817-001. Formlabs is a venture that manufactures and sells 3D printers used in a variety of industries and applications. As the young company prepares to ship its latest model, the head of Customer Development is tasked with developing a... View Details

29 Jun 2021
Blog Post

DIVERSIFYING OUR CASE PROTAGONISTS: HOW IS HARVARD BUSINESS SCHOOL DOING A YEAR LATER?

Knoop, executive director of the HBS Case Research and Writing Group (CRG), which explored the specific challenge of creating organizational processes and infrastructure to sustainably increase the representation of diverse protagonists,... View Details

30 Jun 2021
Blog Post

Diversifying Our Case Protagonists: How is Harvard Business School Doing a Year Later?

Knoop, executive director of the HBS Case Research and Writing Group (CRG), which explored the specific challenge of creating organizational processes and infrastructure to sustainably increase the representation of diverse protagonists,... View Details

09 Mar 2021
News

Empowering School Leaders to Meet Today's Challenges

so that everybody feels like they have a role in making that vision come true. They also set up the systems and infrastructure for people to be effective within that organization, to collaborate and solve problems together and continually... View Details

Keywords: Jennifer Gillespie

Web

Past Projects | Social Enterprise | Harvard Business School

Global Infrastructure Basel Project Analysis Spring 2014 | Focus: Infrastructure Grading and Early Stage Financing Team: Xiaozhou Ju Description: The objective of the project is to study the impact and... View Details

June 2022
Case

Zalando: Becoming the Starting Point for Fashion

By: Antonio Moreno, Leela Nageswaran, Emilie Billaud and Federica Gabrieli

Born in 2008 as a small startup selling flip flops, by mid-2021 Zalando had turned into an online fashion company with an assortment of more than 4,500 international brands, 45 million active customers, and a presence in 23 European markets. An essential component in... View Details

Keywords: Transition; Customer Value and Value Chain; Digital Platforms; Distribution; Order Taking and Fulfillment; Infrastructure; Logistics; Service Operations; Strategy; Business Strategy; Fashion Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Distribution Industry; Retail Industry; Service Industry; Shipping Industry; Technology Industry; Europe

25 Apr 2023
News

Class of 2022 Startups Sweep Alumni New Venture Competition

roles, but hospitals’ current organizational infrastructure inhibits their ability to meet those needs.” Like Hue, the concept for M7 Health was born while its cofounders were still at HBS. “We actually started this business in Julia... View Details

Keywords: Margie Kelley

June 2023 (Revised March 2024)
Case

Creating World-Class Board Governance at SECO

By: Krishna G. Palepu and Emer Moloney

In Spring 2023, SECO CEO Massimo Mauri had the ambition to grow the €200 million revenue technology company to a €1 billion company by 2030. Founded in Italy in the 1970s, the family-owned company had gone through a period of growth and internationalization,... View Details

May 2011 (Revised March 2012)
Supplement

Global Knowledge Management at Danone (C)

By: Amy C. Edmondson, Ruth Dittrich and Daniela Beyersdorfer

The (C) case provides an update on the B-case decision and describes the introduction of Dan 2.0, an internal social virtual network for the purpose of knowledge sharing in a company that was only used to face-to-face networking. View Details

Keywords: Innovation and Management; Knowledge Sharing; Information Infrastructure; Opportunities; Problems and Challenges; Networks; Employees; Motivation and Incentives; Knowledge Management; Management Practices and Processes