Publications

28 Jan 2002
Research & Ideas

Read All About It! Newspapers Lose Web War

newspaper. Again, there are exceptions in a few companies, but this disappointing discrepancy is quite common. Q: What can all companies take away from your study of the newspaper industry and its response to the View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation; Information; Publishing

29 Aug 2024
Research & Ideas

Shoot for the Stars: What to Know About the Space Economy

revolutionized by bringing in market forces in a way that they never were before. Competition that we take for granted in most sectors of the economy is now driving efficiencies and innovations in the space sector, making it much more of a typical industry, or at least... View Details

Keywords: by Kara Baskin; Aerospace

August 2005 (Revised December 2006)
Case

Procter & Gamble: Electronic Data Capture and Clinical Trial Management

By: Robert S. Huckman and Mark J. Cotteleer

Considers whether the management of Procter & Gamble (P&G) Pharmaceuticals should adopt Web-based electronic data capture (EDC) as the default standard for the management of its clinical drug trials. Provides a detailed description of the existing paper-based process... View Details

Keywords: Health Testing and Trials; Internet and the Web; Information Technology; Adoption; Business Processes; Industry Structures; Technological Innovation; Service Operations; Pharmaceutical Industry; United States

September 1998 (Revised September 1998)
Exercise

Working with Your "Shadow Partner"

By: Richard L. Nolan and Kelley Porter

Intended to introduce individuals to search engines and databases on the Internet, in particular those that are available to HBS. View Details

Keywords: Internet and the Web; Education Industry; Boston

16 Jun 2009
First Look

First Look: June 16

research. We test this assertion by analyzing studies of negotiation published in top peer-reviewed management, psychology, sociology, and industrial relations journals from 1990 to 2005. Our findings reveal a continuum of open-systems to... View Details

Keywords: Martha Lagace

August 2022
Supplement

Zalora: Data-Driven Pricing Recommendations

By: Ayelet Israeli

This exercise can be used in conjunction with the main case "Zalora: Data-Driven Pricing" to facilitate class discussion without requiring data analysis from the students. Instead, the exercise presents reports that were created by the data science team to answer the... View Details

Keywords: Pricing; Pricing Algorithms; Dynamic Pricing; Ecommerce; Pricing Strategy; Pricing And Revenue Management; Apparel; Singapore; Startup; Demand Estimation; Data Analysis; Data Analytics; Exercise; Price; Internet and the Web; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Singapore

February 2006 (Revised January 2007)
Case

MercadoLibre.com

By: Francisco de Asis Martinez-Jerez, Joshua Bellin and James Robert Dillon

MercadoLibre.com, eBay's Latin-American partner, needed to decide how far it was going to follow eBay's practice of offering "free listing days" and discounted special-feature days. Was this type of promotion prudent, given MercadoLibre.com's customer base, revenue... View Details

Keywords: Internet and the Web; Auctions; Service Industry; Latin America

28 Feb 2005
Research & Ideas

How to Harness Auction Fever

Internet Auctions" currently in press in the journal Organizational Behavior and Human Decision Processes. Malhotra says the research carries lessons for business people who bid on everything from services to new employees.... View Details

Keywords: by Manda Salls; Web Services; Technology

January 2012 (Revised April 2012)
Case

Killing Craigslist: Entrepreneurship in the Online Apartment Rental Market

Keywords: Business Model; Internet and the Web; Renting or Rental; Internet and the Web; Entrepreneurship; Web Services Industry

June 2012 (Revised October 2012)
Teaching Note

TripAdvisor (TN)

By: Sunil Gupta

By 2010, TripAdvisor (TA) was the largest travel site in the world operating in 24 countries and 16 languages, with listings for 455,000 hotels, 92,000 attractions and 564,000 restaurants in over 71,000 destinations worldwide. It had over 40 million reviews from 35... View Details

Keywords: Marketing; Digital Marketing; Marketing Strategy; Internet and the Web; Travel Industry; Travel Industry; China; United States

October 2000 (Revised November 2005)
Case

Cisco Systems: Web-enablement

By: Richard L. Nolan, Kelley Porter and Christina Akers

Describes how Cisco web-enabled their ERP systems and developed the "front office" systems to electronically link to their customers and suppliers. A rewritten version of an earlier case. View Details

Keywords: Internet and the Web; Information Technology; Technological Innovation; Internet and the Web; Service Operations; Information Technology Industry

31 Jan 2005
Research & Ideas

Rethinking Marketing’s Conventional Wisdom

marketing and psychology. Moon is a recipient of the HBS Student Association Award for teaching excellence and has twice received a Hellman Faculty Fellowship, presented annually to a junior faculty member for outstanding research. Gary Emmons: Are there View Details

Keywords: by Garry Emmons; Service

December 2011 (Revised March 2012)
Case

Recorded Future: Searching the Web for Alpha

By: Christopher Malloy

Keywords: Internet and the Web; Investment; Decision Making; Web Services Industry

10 Nov 2008
Research Event

Social Media Leads the Future of Technology

it should be a two-way device. "This is not a new idea," Kim clarified. "Many attempts have failed. It primes us for success." Prices of televisions are going down, and the industry as a whole is mature, leaving an... View Details

Keywords: by Martha Lagace

18 Aug 2011
Lessons from the Classroom

Business Plan Contest: 15 Years of Building Better Entrepreneurs

Machiels recalls. "The Internet bubble had just burst, but we were still able to secure a funding commitment. Unfortunately at the same time I started to realize that the technology was always going to be fundamentally unreliable and... View Details

Keywords: by Julia Hanna; Education

August 2000
Case

Monster.com

By: Jeffrey F. Rayport

Jeff Taylor, founder and CEO of Monster.com, ponders how his online site, the leading career site on the web, can continue its dominance (60% share in 1999) and growth on the Internet. Monster.com had just launched a nationwide branding campaign on television and... View Details

Keywords: Internet and the Web; Entrepreneurship; Brands and Branding; Service Industry