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- Faculty Publications (828)
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- 03 Feb 2003
- Research & Ideas
Web Services
coding over a new solution." Using a common code base to build applications that automate repetitive tasks is key to serving the needs of various business partners. The Customer's View Representing the customer perspective, GM's CTO Tony Scott outlined transitions... View Details
- 28 Feb 2005
- Research & Ideas
How to Harness Auction Fever
Internet Auctions" currently in press in the journal Organizational Behavior and Human Decision Processes. Malhotra says the research carries lessons for business people who bid on everything from services to new employees.... View Details
- October 2001 (Revised February 2002)
- Case
Nasdaq Japan: E-Merging Markets
By: Lynda M. Applegate and Kristin M. Kohler
Describes the design and launch of Nasdaq Japan. Addresses issues concerning the design of electronic markets, the impact of information technology on market structures and relationships, the launch of new ventures by established firms, and the cultural issues that... View Details
Keywords: Entrepreneurship; Financial Markets; Technological Innovation; Management; Industry Structures; Competitive Strategy; Information Technology; Internet and the Web; Financial Services Industry; Financial Services Industry; Japan
Applegate, Lynda M., and Kristin M. Kohler. "Nasdaq Japan: E-Merging Markets." Harvard Business School Case 802-056, October 2001. (Revised February 2002.)
- August 2005 (Revised December 2006)
- Case
Procter & Gamble: Electronic Data Capture and Clinical Trial Management
By: Robert S. Huckman and Mark J. Cotteleer
Considers whether the management of Procter & Gamble (P&G) Pharmaceuticals should adopt Web-based electronic data capture (EDC) as the default standard for the management of its clinical drug trials. Provides a detailed description of the existing paper-based process... View Details
Keywords: Health Testing and Trials; Internet and the Web; Information Technology; Adoption; Business Processes; Industry Structures; Technological Innovation; Service Operations; Pharmaceutical Industry; United States
Huckman, Robert S., and Mark J. Cotteleer. "Procter & Gamble: Electronic Data Capture and Clinical Trial Management." Harvard Business School Case 606-033, August 2005. (Revised December 2006.)
- 29 Aug 2024
- Research & Ideas
Shoot for the Stars: What to Know About the Space Economy
revolutionized by bringing in market forces in a way that they never were before. Competition that we take for granted in most sectors of the economy is now driving efficiencies and innovations in the space sector, making it much more of a typical industry, or at least... View Details
- 10 Nov 2008
- Research Event
Social Media Leads the Future of Technology
it should be a two-way device. "This is not a new idea," Kim clarified. "Many attempts have failed. It primes us for success." Prices of televisions are going down, and the industry as a whole is mature, leaving an... View Details
Keywords: by Martha Lagace
- 12 Sep 2005
- Research & Ideas
The Broadband Explosion: Thinking About a Truly Interactive World
invitation-only conferences are convened every few years (the one before this one was in 1995); the idea is to bring together a critical mass of the best thinkers in these industries for an intense session of discussion and debate.... View Details
- September 1998 (Revised September 1998)
- Exercise
Working with Your "Shadow Partner"
By: Richard L. Nolan and Kelley Porter
Intended to introduce individuals to search engines and databases on the Internet, in particular those that are available to HBS. View Details
Nolan, Richard L., and Kelley Porter. Working with Your "Shadow Partner". Harvard Business School Exercise 399-051, September 1998. (Revised September 1998.)
- 11 Jun 2001
- Research & Ideas
E-Commerce Unplugged
channel, a mobile Internet or a substitute for PCs. Rather, it is a new aspect of consumerism and a much more powerful way to speak with consumers. Unleashing the value of m-commerce requires understanding the role that mobility plays in... View Details
Keywords: by Nitin Nohria & Marty Leestma
- August 2022
- Supplement
Zalora: Data-Driven Pricing Recommendations
By: Ayelet Israeli
This exercise can be used in conjunction with the main case "Zalora: Data-Driven Pricing" to facilitate class discussion without requiring data analysis from the students. Instead, the exercise presents reports that were created by the data science team to answer the... View Details
Keywords: Pricing; Pricing Algorithms; Dynamic Pricing; Ecommerce; Pricing Strategy; Pricing And Revenue Management; Apparel; Singapore; Startup; Demand Estimation; Data Analysis; Data Analytics; Exercise; Price; Internet and the Web; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Singapore
Israeli, Ayelet. "Zalora: Data-Driven Pricing Recommendations." Harvard Business School Supplement 523-032, August 2022.
- 30 May 2000
- Research & Ideas
Market Makers Bid for Success
of FairMarket, which provides online auction services for a variety of merchant and community sites. Meakem is the founder and CEO of FreeMarkets, which creates business-to-business online auctions for industrial parts and suppliers.... View Details
- February 2006 (Revised January 2007)
- Case
MercadoLibre.com
By: Francisco de Asis Martinez-Jerez, Joshua Bellin and James Robert Dillon
MercadoLibre.com, eBay's Latin-American partner, needed to decide how far it was going to follow eBay's practice of offering "free listing days" and discounted special-feature days. Was this type of promotion prudent, given MercadoLibre.com's customer base, revenue... View Details
Martinez-Jerez, Francisco de Asis, Joshua Bellin, and James Robert Dillon. "MercadoLibre.com." Harvard Business School Case 106-057, February 2006. (Revised January 2007.)
- 16 Jun 2009
- First Look
First Look: June 16
research. We test this assertion by analyzing studies of negotiation published in top peer-reviewed management, psychology, sociology, and industrial relations journals from 1990 to 2005. Our findings reveal a continuum of open-systems to... View Details
Keywords: Martha Lagace
- January 2012 (Revised April 2012)
- Case
Killing Craigslist: Entrepreneurship in the Online Apartment Rental Market
Keywords: Business Model; Internet and the Web; Renting or Rental; Internet and the Web; Entrepreneurship; Web Services Industry
Coles, Peter, Joshua Gans, and Wei-Yuan Yu. "Killing Craigslist: Entrepreneurship in the Online Apartment Rental Market." Harvard Business School Case 912-009, January 2012. (Revised April 2012.)
- June 2012 (Revised October 2012)
- Teaching Note
TripAdvisor (TN)
By: Sunil Gupta
By 2010, TripAdvisor (TA) was the largest travel site in the world operating in 24 countries and 16 languages, with listings for 455,000 hotels, 92,000 attractions and 564,000 restaurants in over 71,000 destinations worldwide. It had over 40 million reviews from 35... View Details
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
of Internet advertising on the industry as a whole. According to Silk and his colleagues, changes in the industry's external environment fit into three broad categories: technical, regulatory, and economic.... View Details
- October 2000 (Revised November 2005)
- Case
Cisco Systems: Web-enablement
By: Richard L. Nolan, Kelley Porter and Christina Akers
Describes how Cisco web-enabled their ERP systems and developed the "front office" systems to electronically link to their customers and suppliers. A rewritten version of an earlier case. View Details
Keywords: Internet and the Web; Information Technology; Technological Innovation; Internet and the Web; Service Operations; Information Technology Industry
Nolan, Richard L., Kelley Porter, and Christina Akers. "Cisco Systems: Web-enablement." Harvard Business School Case 301-056, October 2000. (Revised November 2005.)
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
marketing and psychology. Moon is a recipient of the HBS Student Association Award for teaching excellence and has twice received a Hellman Faculty Fellowship, presented annually to a junior faculty member for outstanding research. Gary Emmons: Are there View Details
- December 2011 (Revised March 2012)
- Case
Recorded Future: Searching the Web for Alpha
By: Christopher Malloy
Malloy, Christopher. "Recorded Future: Searching the Web for Alpha." Harvard Business School Case 212-057, December 2011. (Revised March 2012.)
- 18 Aug 2011
- Lessons from the Classroom
Business Plan Contest: 15 Years of Building Better Entrepreneurs
Machiels recalls. "The Internet bubble had just burst, but we were still able to secure a funding commitment. Unfortunately at the same time I started to realize that the technology was always going to be fundamentally unreliable and... View Details