Publications

August 2005 (Revised December 2006)
Case

Procter & Gamble: Electronic Data Capture and Clinical Trial Management

By: Robert S. Huckman and Mark J. Cotteleer

Considers whether the management of Procter & Gamble (P&G) Pharmaceuticals should adopt Web-based electronic data capture (EDC) as the default standard for the management of its clinical drug trials. Provides a detailed description of the existing paper-based process... View Details

Keywords: Health Testing and Trials; Internet and the Web; Information Technology; Adoption; Business Processes; Industry Structures; Technological Innovation; Service Operations; Pharmaceutical Industry; United States

12 Feb 2001
Research & Ideas

Creating Value Across Borders

system. In France and Germany, the university systems create a lot of inventions but not necessarily innovations. The third difference is the varying tolerance for income disparity across cultures. While that tolerance is very high in the U.S., in many other countries,... View Details

Keywords: by Staff

29 Aug 2024
Research & Ideas

Shoot for the Stars: What to Know About the Space Economy

revolutionized by bringing in market forces in a way that they never were before. Competition that we take for granted in most sectors of the economy is now driving efficiencies and innovations in the space sector, making it much more of a typical industry, or at least... View Details

Keywords: by Kara Baskin; Aerospace

16 Jun 2003
Research & Ideas

Surveying the VC Landscape

VC investing and innovation? A: Buyout groups in fact exacerbated much of the volatility in the venture capital cycle. During the late 1990s, many buyout groups began abandoning the basic industries in which they had traditionally... View Details

Keywords: by Ann Cullen; Financial Services

24 Sep 2001
Research & Ideas

Five Questions for Debora L. Spar

In the long run, even the most fundamental innovations have a way of being influenced by government, says Harvard Business School professor Debora Spar. That's why business leaders need political skills, too. Silverthorne: In Next: The Future Just Happened, Michael... View Details

Keywords: by Sean Silverthorne

30 Apr 2001
Research & Ideas

New Paths to Success in Asia

pair had been studying Silicon Valley mentor-capitalists (successful entrepreneurs who have cashed out of their own companies but serve as business coaches to fledgling enterprises) and wondered if a similar phenomenon were taking place in Asia. "We looked at... View Details

Keywords: by Alejandro Reyes & Deborah Blagg

September 1998 (Revised September 1998)
Exercise

Working with Your "Shadow Partner"

By: Richard L. Nolan and Kelley Porter

Intended to introduce individuals to search engines and databases on the Internet, in particular those that are available to HBS. View Details

Keywords: Internet and the Web; Education Industry; Boston

05 Sep 2006
First Look

First Look: September 5, 2006

helping intentions; in other words, those participants who did not dehumanize outgroup victims were the individuals most likely to report volunteering for hurricane relief efforts. Internet Companies' Growth Strategies: Determinants of... View Details

Keywords: Sean Silverthorne

December 2001
Case

Cisco China

By: F. Warren McFarlan, Guoqing Chen and David Kiron

Designed to show how Cisco has taken its U.S.-based infrastructure and applied it to China. It is stunning in its impact as one notes how so much of what is being done in the United States in terms of the intranet has been transferred to China. View Details

Keywords: Internet and the Web; Web Services Industry; Web Services Industry; China; United States

17 Aug 2011
Research & Ideas

Protecting against the Pirates of Bollywood

middle class, and the fact that India's film industry sold 3.2 billion tickets in 2009. “Movie piracy in India is rampant—you can get one online the day after a release” Harvard Business School Associate Professor Lakshmi Iyer, a native... View Details

Keywords: by Kim Girard; Motion Pictures & Video

August 2022
Supplement

Zalora: Data-Driven Pricing Recommendations

By: Ayelet Israeli

This exercise can be used in conjunction with the main case "Zalora: Data-Driven Pricing" to facilitate class discussion without requiring data analysis from the students. Instead, the exercise presents reports that were created by the data science team to answer the... View Details

Keywords: Pricing; Pricing Algorithms; Dynamic Pricing; Ecommerce; Pricing Strategy; Pricing And Revenue Management; Apparel; Singapore; Startup; Demand Estimation; Data Analysis; Data Analytics; Exercise; Price; Internet and the Web; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Singapore

October 1985 (Revised December 1989)
Case

CompuServe (B)

By: James L. Heskett

Keywords: Internet and the Web; Web Services Industry

Find at Harvard

February 2006 (Revised January 2007)
Case

MercadoLibre.com

By: Francisco de Asis Martinez-Jerez, Joshua Bellin and James Robert Dillon

MercadoLibre.com, eBay's Latin-American partner, needed to decide how far it was going to follow eBay's practice of offering "free listing days" and discounted special-feature days. Was this type of promotion prudent, given MercadoLibre.com's customer base, revenue... View Details

Keywords: Internet and the Web; Auctions; Service Industry; Latin America