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Show Results For
- All HBS Web
(5,437)
- People (18)
- News (2,019)
- Research (2,722)
- Events (7)
- Multimedia (222)
- Faculty Publications (1,994)
- 2005
- Book
Problems and Cases in Health Care Marketing
Gourville, John T., John A. Quelch, and V. Kasturi Rangan. Problems and Cases in Health Care Marketing. New York: McGraw-Hill/Irwin, 2005.
- September 1988
- Case
Vicks Health Care Division: Project Scorpio (D)
Reveals that Vicks chose a multi-condition positioning for the product. Describes testing of name and concept, and extensively reports on a four-city test market. Students are expected to evaluate both the design and results of the test, and face options ranging from... View Details
Kosnik, Thomas J. "Vicks Health Care Division: Project Scorpio (D)." Harvard Business School Case 589-008, September 1988.
- Forthcoming
- Article
From Bupkis to Sechel in Health Care
By: Regina E. Herzlinger and Richard Boxer
Fifty years ago, famed economist Milton Friedman declared that “The social responsibility of business is to increase its profits.” This free market manifesto was adopted by the healthcare industry as well. But transactional has evolved into transformational with the... View Details
Keywords: Corporate Accountability; Customer Focus and Relationships; Corporate Social Responsibility and Impact; Health Industry
Herzlinger, Regina E., and Richard Boxer. "From Bupkis to Sechel in Health Care." JAMA, the Journal of the American Medical Association (forthcoming).
- September 2022
- Technical Note
Addressing Social Determinants of Health in the American Landscape
By: Susanna Gallani and Jacob Riegler
Social determinants of health (SDOH) have gained significant attention in recent years. A growing body of research shows that a person’s health is influenced by a large number of non-genetic factors, most of which operate outside the realm of health care and are... View Details
Keywords: Socioeconomic Determinants Of Health; Social Determinants Of Health; Population Health; Health; Health Care and Treatment; Social Issues; Health Industry; Health Industry; Health Industry; United States
Gallani, Susanna, and Jacob Riegler. "Addressing Social Determinants of Health in the American Landscape." Harvard Business School Technical Note 123-023, September 2022.
- 11 Jan 2010
- News
Health care academy a realization of ICIC
- Jun 21 2016
- Testimonial
Improving Health Care on a Global Scale
- 13 Oct 2015
- News
How the U.S. Can Reduce Waste in Health Care Spending by $1 Trillion
- April 2014
- Teaching Note
Jiamei Dental: Private Health Care in China
By: William C. Kirby and Erica M. Zendell
- 25 Apr 2014
- News
Addressing Roadblocks to Innovation in Health Care
- Web
Kraft Precision Medicine Accelerator - Health Care
Faculty & Research Kraft Precision Medicine Accelerator About the Kraft Precision Medicine Accelerator From 2015–2020, the Harvard Business School Kraft Precision Medicine Accelerator (KPMA) worked to create business solutions which would help solve cancer nonprofits’... View Details
- Web
Value-Based Health Care - Institute For Strategy And Competitiveness
variety of backgrounds at all stages in their careers, and produces programming and events on a variety of health law policy and bioethics topics. The Center also hosts a leading View Details
- December 2016
- Supplement
Access Health CT: Marketing Affordable Care (B)
By: John A. Quelch and Emily C. Boudreau
Supplements the (A) case. View Details
Quelch, John A., and Emily C. Boudreau. "Access Health CT: Marketing Affordable Care (B)." Harvard Business School Supplement 517-070, December 2016.
- December 23, 2015
- Article
The Untapped Potential of Health Care APIs
By: Robert S. Huckman and Maya Uppaluru
Huckman, Robert S., and Maya Uppaluru. "The Untapped Potential of Health Care APIs." Harvard Business Review (website) (December 23, 2015). (As part of Leading Change in Health Care, a collaboration of the editors of Harvard Business Review and NEJM Group.)
- 15 Jul 2014
- Lecture
START Program: Value Based Health Care Delivery
Porter, Michael E. "START Program: Value Based Health Care Delivery." Lecture at the Faculty START Program, Harvard Business School, July 15, 2014.
- 24 May 2011
- News
June 2011: Racial Bias Pervades Health Care
- 22 Apr 2014
- Lecture
Introduction to Value Based Health Care Delivery
Porter, Michael E. "Introduction to Value Based Health Care Delivery." Lecture at the Texas Medical Center Health Care Strategy Course, April 22, 2014.