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  • All HBS Web  (2,341)
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  • All HBS Web  (2,341)
    • People  (5)
    • News  (685)
    • Research  (1,125)
    • Events  (3)
    • Multimedia  (22)
  • Faculty Publications  (545)
← Page 31 of 2,341 Results →
  • 02 Jan 2024
  • Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
Keywords: by Rachel Layne
  • Program

Creating Brand Value

nurture relationships and create value for both consumers and your business. Key Benefits Through real-life examples of how B2C companies and their marketers are creating brand value, you will expand your understanding of today's branding View Details
  • 04 Jan 2021
  • Blog Post

Bringing the Lessons of 2020 into 2021

2020 was a year we won’t soon forget. Individuals and organizations around the globe were faced with unprecedented challenges that pushed their creativity, resolve, and resilience to the limits. We faced a global View Details
Keywords: All Industries
  • 16 Aug 2024
  • In Practice

Election 2024: What's at Stake for Business and the Workplace?

environment are essential. High-performing organizations need ground rules so that people who do not follow them are legitimately held to account. Prepare your managers for the crucial role they will play in helping teams work well together during View Details
Keywords: by Rachel Layne
  • 11 Feb 2019
  • Research & Ideas

The Business of Saving the Planet

Business School alumni. Howard Stevenson discusses their pragmatic approaches to overcoming long odds. Consumers Blame Business for Global Health Problems. Can Business Become the Solution?Millions of people have been harmed by... View Details
Keywords: by Sean Silverthorne; Energy; Green Technology
  • March 1999
  • Case

Merck & Co., Inc.: Corporate Strategy, Organization and Culture (A)

By: Michael Beer and Perry Fagan
In the early 1990s, Merck faced a series of challenges because of significant changes in its competitive and regulatory environment (e.g., growth in power of pharmaceutical buyers like managed care organizations led to price pressures and President Clinton's review of... View Details
Keywords: Organizational Change and Adaptation; Business or Company Management; Organizational Culture; Problems and Challenges; Management Practices and Processes; Competitive Strategy; Management Teams; Health Care and Treatment; Governing Rules, Regulations, and Reforms; Situation or Environment; Alignment; Pharmaceutical Industry; United States
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Beer, Michael, and Perry Fagan. "Merck & Co., Inc.: Corporate Strategy, Organization and Culture (A)." Harvard Business School Case 499-054, March 1999.
  • November 2020 (Revised January 2021)
  • Supplement

Bridge International Academies in 2020: Battling Headwinds to Solve Africa's Education Problems

By: Caroline M. Elkins, Tarun Khanna and Joyce J. Kim
By 2020, Bridge International Academies and its "school in a box" model had achieved great scale. By leveraging digital technology and public-private partnerships, they had reached one million children across Africa and India through hundreds of schools. However, the... View Details
Keywords: Entrepreneurship In Africa; Entrepreneurship In Emerging Markets; Bottom Of The Pyramid; Education In Africa; Scale; Partnerships; Education; Entrepreneurship; Emerging Markets; Health Pandemics; Problems and Challenges; Education Industry; Africa
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Elkins, Caroline M., Tarun Khanna, and Joyce J. Kim. "Bridge International Academies in 2020: Battling Headwinds to Solve Africa's Education Problems." Harvard Business School Supplement 521-048, November 2020. (Revised January 2021.)
  • April 1990 (Revised January 1993)
  • Case

Ad Council's AIDS Campaign (A): Advertising Strategy

By: V. Kasturi Rangan and Janet Montgomery
Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make... View Details
Keywords: Advertising; Goals and Objectives; Social Marketing; Corporate Social Responsibility and Impact; Success; Problems and Challenges; Social Issues; Health Industry
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Rangan, V. Kasturi, and Janet Montgomery. "Ad Council's AIDS Campaign (A): Advertising Strategy." Harvard Business School Case 590-105, April 1990. (Revised January 1993.)
  • February 2008 (Revised August 2008)
  • Case

EXACT Sciences Corp.: Commercializing a Diagnostic Test

By: Regina E. Herzlinger
This case addresses the challenges of commercializing molecular diagnostics. Along the way, it explains the technology, payment system, and the measures used to assess the value of a diagnostic test. View Details
Keywords: Health Testing and Trials; Genetics; Science-Based Business; Commercialization; Biotechnology Industry
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Herzlinger, Regina E. "EXACT Sciences Corp.: Commercializing a Diagnostic Test." Harvard Business School Case 308-090, February 2008. (Revised August 2008.)
  • June 1999 (Revised May 2001)
  • Case

CardioThoracic Systems

CardioThoracic Systems, a company that has developed a new system for performing heart surgery on a beating heart, is facing marketing challenges. Discusses the numerous reasons for the system's low penetration (including existing techniques, surgeon resistance, and a... View Details
Keywords: Problems and Challenges; Technological Innovation; Situation or Environment; Marketing Strategy; Sales; Health Care and Treatment; Health Industry; Health Industry; Health Industry; United States
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Roberts, Michael J., and Diana S. Gardner. "CardioThoracic Systems." Harvard Business School Case 899-281, June 1999. (Revised May 2001.)
  • July 2013
  • Case

Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?

By: John A. Quelch and Diane Badame
Andrea Torres, director of new product development at a high-end chocolate confectionery company, leads her team through a carefully sequenced program of market research to support the development and launch of a new product, healthy dark chocolate with fruit. This is... View Details
Keywords: Competition; Food; Consumer Behavior; Nutrition; Product Launch; Product Development; Food and Beverage Industry; Switzerland; United States
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Quelch, John A., and Diane Badame. "Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?" Harvard Business School Brief Case 914-501, July 2013.
  • 25 Feb 2015
  • HBS Seminar

Beril Toktay, Scheller College of Business, Georgia Institute of Technology

  • 23 Apr 2020
  • Blog Post

Fireside Chats with Harvard Faculty: A COVID-19 Symposium

On Tuesday April 14th, Harvard Business School hosted the MBA Program’s COVID-19 Symposium.  The symposium consisted of a series of fireside chats between HBS faculty and several of Harvard University’s leading thinkers, who help us better understand the View Details

    Nancy F. Koehn

    Nancy F. Koehn is a historian at the Harvard Business School where she holds the James E. Robison chair of Business Administration. Koehn's research focuses on crisis leadership and how leaders and their teams rise to the challenges of high-stakes situations. Her... View Details

    Keywords: health care; health care; health care; health care; health care; health care; health care; health care; health care; health care
    • Program

    Leading Professional Service Firms

    Summary As entry barriers rapidly disappear, competition is accelerating and reshaping the business landscape for professional service firms. Navigating this continual change successfully requires extraordinary leadership abilities. This... View Details
    Keywords: Professional Services; Professional Services
    • June 2008
    • Case

    Gordon Williams: Clinical Research at Brigham and Women's Hospital

    By: H. Kent Bowen and Courtney Purrington
    Clinical research is a critical element of biomedical research and development. This case describes the challenges of clinical research, and its role in bringing breakthroughs to patients. Dr. Williams leads through his own research and special programs to train... View Details
    Keywords: Training; Health Care and Treatment; Success; Programs; Research and Development; Health Industry; Health Industry
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    Bowen, H. Kent, and Courtney Purrington. "Gordon Williams: Clinical Research at Brigham and Women's Hospital." Harvard Business School Case 608-168, June 2008.
    • 11 Jan 2016
    • Blog Post

    Meet the Business and Environment Initiative

    The Business and Environment Initiative (BEI) at HBS launched back in 2010. It was founded in order to educate business leaders about the environmental challenges and opportunities confronting businesses today and to help them design... View Details
    • March 2021
    • Supplement

    Snapp: Scaling Under Sanctions in Iran (B)

    By: Meg Rithmire and Gamze Yucaoglu
    The case opens in November 2020 as Eyad Alkassar and Mahmoud Fouz, co-founders of Iran’s first and leading ride-hailing platform, Snapp, eagerly await the results of the U.S. presidential elections.
    The case takes us through the challenging times between... View Details
    Keywords: Sanctions; Change Management; Disruption; Volatility; Decision Choices and Conditions; Cross-Cultural and Cross-Border Issues; Government and Politics; International Relations; National Security; Crisis Management; Risk Management; Health Pandemics; Transportation Industry; Middle East; Iran
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    Rithmire, Meg, and Gamze Yucaoglu. "Snapp: Scaling Under Sanctions in Iran (B)." Harvard Business School Supplement 721-036, March 2021.
    • Program

    Real Estate Management Program

    succeed in a complex market by taking a holistic approach to real estate projects and addressing challenges from a cross-disciplinary perspective. As you examine sustainability goals, design considerations, financing strategies, industry... View Details
    Keywords: Real Estate; Real Estate
    • 04 Apr 2007
    • Research & Ideas

    The Business of Global Poverty

    of people living in poverty at the bottom of the wealth pyramid, versus the relative handful at the pyramid's peak, represents what is potentially the most explosive socioeconomic challenge facing the world. Now, with markets in the... View Details
    Keywords: by Garry Emmons
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