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  • All HBS Web  (1,221)
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  • All HBS Web  (1,221)
    • People  (3)
    • News  (280)
    • Research  (708)
    • Multimedia  (14)
  • Faculty Publications  (359)
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  • 09 Dec 2014
  • First Look

First Look: December 9

as a major threat for startups and small companies; big companies have more financial resources and greater scale, market power, and brand awareness than small ones. However, our research finds that a smaller View Details
Keywords: Sean Silverthorne
  • 15 Aug 2017
  • First Look

First Look at New Research and Ideas, August 15, 2017

World War I, where she engaged with relentless competition in the upscale cosmetics market with her rival Elizabeth Arden. The case examines how Rubinstein created a luxury brand and enables a discussion of the impact of such View Details
Keywords: Sean Silverthorne
  • 05 Nov 2024
  • Research & Ideas

AI Can Help Leaders Communicate, But Can't Make Employees Listen

the CEOs of Hershey, General Motors, Nvidia, and Amazon during earnings conference calls against AI-generated responses to the same questions: Hershey CEO: “We’ve continued to invest in capacity in brands and businesses across the... View Details
Keywords: by Ben Rand; Information Technology; Technology
  • 30 Oct 2005
  • Research & Ideas

Tuning Jobs to Fit Your Company

customize products and respond to customers. Regional managers take responsibility for sales, product development, distribution, and manufacturing. As a consequence, the spans of control for managers back at the head office are relatively narrow, covering only... View Details
Keywords: by Robert Simons
  • 13 Feb 2006
  • Research & Ideas

Turning High Potential into Real Reward

light, not itchy, and captures no odor. Of his first $200,000 in seed financing, he spends a $100,000 creating a "brand blueprint," an architecture for what the brand needs to look like some day to exploit this advantage in... View Details
Keywords: Re: Joseph B. Lassiter; Consumer Products
  • 12 Sep 2006
  • First Look

First Look: September 12, 2006

brand management, product development, and international marketing. Explores the opportunities and challenges facing luxury niche products in the global economy. Purchase this case:... View Details
Keywords: Sean Silverthorne
  • 02 Apr 2014
  • What Do You Think?

Has the Post-Capitalist Economy Finally Arrived?

'leadership'." Today's leadership heroes, however, stimulated debate about just what constitutes leadership. It is an important discussion, as several pointed out. Paul Stavrand put it this way: " we need to be concerned about the outcomes of business... View Details
Keywords: by James Heskett; Service
  • 17 Mar 2021
  • Research & Ideas

Beyond Pajamas: Sizing Up the Pandemic Shopper

industry, which reached global sales of $1.9 trillion in 2019. Even before the pandemic, roughly 28 percent of global apparel transactions were happening online. At the same time, many View Details
Keywords: by Ayelet Israeli, Eva Ascarza, and Laura Castrillo; Retail
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier foods and convenience, and will help extend Barilla's brand identification beyond pasta. However, the new line is a bold... View Details
Keywords: Martha Lagace
  • November 2019
  • Supplement

Kids & Company: Entering the U.S.

By: Boris Groysberg, Sarah Mehta and Matthew Preble
This video supplement pairs with “Kids & Company: Entering the U.S.” (case no. 418011). It contains eight individual clips that range in length from 5 to 12 minutes. Instructors can use the videos, either in whole or in part, as an additional teaching... View Details
Keywords: Early Childhood Education; Strategy; Growth and Development Strategy; Growth Management; Business Strategy; Competitive Strategy; Competitive Advantage; Expansion; Leadership; Marketing; Product Marketing; Brands and Branding; Service Delivery; Service Operations; Product Design; Product Development; Cross-Cultural and Cross-Border Issues; Selection and Staffing; Customer Focus and Relationships; Entrepreneurship; Service Industry; Canada; United States
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Groysberg, Boris, Sarah Mehta, and Matthew Preble. "Kids & Company: Entering the U.S." Harvard Business School Multimedia/Video Supplement 420-704, November 2019.
  • 02 Jun 2010
  • First Look

First Look: June 2

unethical. In four experiments, participants wore purportedly fake or authentically branded sunglasses. Those wearing fake sunglasses cheated more across multiple tasks than did participants wearing authentic sunglasses, both when they... View Details
Keywords: Martha Lagace
  • 29 Oct 2013
  • First Look

First Look: October 29

complete. The local was never entirely subsumed by the global. Convergence and homogenization were stronger in aspirations than in preferences for particular products and scents, which remained more persistently local despite the spread of View Details
Keywords: Sean Silverthorne
  • 16 Nov 2009
  • Research & Ideas

The Times Captures History of American Business

"Will we make something strong and good and wise out of all the destruction of the past two years?" Koehn is an authority on entrepreneurial leadership and history. Her previous books include Brand New: How Entrepreneurs Earned... View Details
Keywords: by Martha Lagace; Journalism & News
  • 28 May 2012
  • Research & Ideas

A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy

core assets, such as brand reputation or employee morale. In the paper CSR initiatives are explored in three "theatres." Theatre 1 includes activities primarily motivated by charitable instincts, even though they may have potential... View Details
Keywords: by Dina Gerdeman
  • 20 Aug 2024
  • Book

Why Competing With Tech Giants Requires Finding Your Own Edge

The following is an excerpt that was adapted and lightly edited from chapter nine of Smart Rivals: How Innovative Companies Play Games That Tech Giants Can't Win, written by Feng Zhu and Bonnie Yining Cao and published August 20, 2024. In today's View Details
Keywords: by Feng Zhu; Technology; Information Technology
  • 10 Jun 2015
  • Research & Ideas

The Transparency Revolution in Corporate Reporting

to big global problems because certain business leaders have provided the blueprint for how to do it and remain competitive. Individuals have brought tremendous change to the system by providing leading examples, and our students can do... View Details
Keywords: Re: George Serafeim
  • 28 Apr 2010
  • Research & Ideas

Earth Day Reflections

produced. Scoring high in all these categories, BMW believes that its reputation as the world's "greenest" car company plays an important role in brand awareness and customer satisfaction, factors that contribute to revenue... View Details
Keywords: by Staff
  • 22 Sep 2009
  • First Look

First Look: September 22

to determine the importance of attributes, a willingness that extends to following explicit recommendations of online agents based on those attributes (Study 5).   Cases & Course MaterialsGenzyme's CSR Dilemma: How to Play Its HAND Harvard Business School Case... View Details
Keywords: Martha Lagace
  • 02 Sep 2008
  • First Look

First Look: September 3, 2008

into bribery? How can CEOs manage and prevent outbreaks of corruption? These and other questions are raised by three short case studies of corruption in Germany: at the global engineering firm Siemens, the automaker VW, and the chemical... View Details
Keywords: Sean Silverthorne
  • 15 Jul 2008
  • First Look

First Look: July 15, 2008

that expansions abroad reduce a firm's domestic activity, instead suggesting the opposite. The Finance Function in a Global Corporation Author:Mihir A. Desai Publication:HBS Centennial Issue. Harvard Business Review 86, nos. 7/8 (July -... View Details
Keywords: Martha Lagace
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