Publications

March 1999 (Revised June 2004)
Case

Keurig

By: Paul W. Marshall and Jeremy Dann

Nick Lazaris becomes Keurig's third CEO in three years, after one founder was fired and the other decided to leave the company. He inherits a company that has made several abortive attempts to launch its new coffee brewing system. Now, problems with crucial suppliers... View Details

Keywords: Resignation and Termination; Product Launch; Supply Chain Management; Problems and Challenges; Risk and Uncertainty; Manufacturing Industry

May 1997
Case

Center for Women & Enterprise: Looking for a Director of Development with "The Scrappiness Factor"

By: Thomas J. Kosnik and Natalie Zakarian

Andrea Silbert is founder of the Center for Women & Enterprise, a nonprofit with a mission to empower women to become economically self-sufficient and prosperous through entrepreneurship. She must select a new senior sales executive, decide how to share... View Details

Keywords: Decisions; Selection and Staffing; Entrepreneurship

31 Mar 2023
Video

Halo Braid: Dubilier Grand Prize Winner, Student Business Track, 2023 New Venture Competition

August 2001 (Revised March 2004)
Supplement

Officenet (B): After the Merger

Describes the execution of a new economy merger. Officenet, a bricks-and-clicks retailer of office supplies, is sold to an Internet pure-play, Submarino.com. Officenet's founders are in Brazil, where the company recently expanded its operations, and must consider... View Details

Keywords: Mergers and Acquisitions; Business Startups; Cross-Cultural and Cross-Border Issues; Brazil

24 May 2012
News

Businesses need an image repair

Video

Abigail Falik

08 May 2019
Blog Post

In the Business of Flexibility

As founder of Prokanga, the innovative recruiting firm that connects companies with experienced, flexible marketing and finance expertise, Jamie Cheney (MBA 2007) understands the value of a fluid workforce. Together with Annie Davis (MBA... View Details

Keywords: Entrepreneurship; Nonprofit / Government

April 2018 (Revised September 2019)
Case

Shanda Family Office

By: Christopher Malloy, Lauren Cohen and Essie Alamsyah

Tianqiao Chen, founder and CEO of Shanda Group, has set up his family office in the U.S. in 2016 after exiting from Shanda's Internet games business in China in 2014, again pioneering an unconventional approach to the management of a family office. View Details

Keywords: Family Business; Management; Strategy; Investment; Goals and Objectives; China; United States

March 2011
Supplement

H Partners and Six Flags (B)

By: Robin Greenwood and Michael Gorzynski

Rehan Jaffer, the founder of hedge fund H Partners, is considering what to do with his investment in Six Flags. H Partners had invested a significant amount of the firm's capital in the senior bonds of U.S.-based Six Flags, following that company's bankruptcy filing. View Details

Keywords: Equity; Insolvency and Bankruptcy; Business and Shareholder Relations; Price; Acquisition; Decisions; Borrowing and Debt; Investment Funds; Opportunities; Bonds; Investment Activism; Financial Services Industry; United States

January 2011
Case

Aardvark

By: Thomas R. Eisenmann, Alison Berkley Wagonfeld and Lauren Barley

Aardvark is an online social search service that allows users to pose questions and receive answers from other users in their extended social network. The case explores the process that Aardvark's founders used to design and develop their product based on intensive... View Details

Keywords: Business Startups; Customer Focus and Relationships; Customer Satisfaction; Entrepreneurship; Product Design; Product Development; Social and Collaborative Networks; Internet and the Web

June 2003 (Revised October 2004)
Case

StorageNetworks: Restarting a Public Company (A)

By: Joseph B. Lassiter III and Todd H Thedinga

Peter Bell, founder and CEO of StorageNetworks, faces the problem of "restarting" a public company by changing its business model from being a storage-services provider to being a storage software developer. The task seems challenging, but surely doable, with $200... View Details

Keywords: Business Model; Diversification; Change Management; Cash; Entrepreneurship; Problems and Challenges; Corporate Finance; Information Technology Industry

Find at Harvard

01 Jun 2012
News

Pitfalls, Trade-Offs, Dreaming Big

March 2018
Case

Sachem Head's Activism at Autodesk

By: Suraj Srinivasan and Quinn Pitcher

In 2015, activist hedge fund Sachem Head Capital, led by founder Scott Ferguson, launched an activist campaign at computer aided design (CAD) software maker Autodesk. The activist campaign, waged mainly in private, was over Autodesk's lackluster financial performance,... View Details

Keywords: Shareholder Activism; Investing; Activist Investing; Technology; CEO Turnover; Hedge Fund Activism; Benchmarking; Corporate Governance; Information Technology; Investment Activism; Performance Improvement; Management Succession; United States

Teaching Interest

Launching Technology Ventures

By: Jeffrey F. Rayport

This course takes the perspective of founders struggling to achieve product market fit in their early-stage startups. Our cases focus on founder decision during this search and discovery phase, both in the experiments that they design and run as well as the... View Details

July 2010
Case

Mekong Capital: Building a Culture of Leadership in Vietnam

By: Christopher Marquis, Vinay Ganti, Kevin Smith and Doug Guthrie

Mekong Capital, a private equity firm specializing in investing in Vietnam, had grown dramatically since its inception in 2002 and faced numerous organizational issues in 2007. There was a shortage of qualified middle managers, an overall lack of leadership, and a... View Details

Keywords: Entrepreneurship; Leading Change; Organizational Change and Adaptation; Organizational Culture; Performance Improvement; Groups and Teams; Alignment; Financial Services Industry

Robin Ely is the Diane Doerge Wilson Professor of Business Administration at Harvard Business School. She conducts research on race and gender relations in organizations with a focus on leadership, identity, and organizational culture change.... View Details

August 2006 (Revised October 2012)
Case

Natura: Global Beauty Made in Brazil

By: Geoffrey G. Jones and Ricardo Reisen de Pinho

Explores the globalization strategies of Natura, Brazil's largest cosmetics company. Founded in 1969, Natura grew using a direct selling model. Led by its three founders, the firm made distinctive use of Brazil's diversity and became characterized by high ethical and... View Details

Keywords: Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Corporate Social Responsibility and Impact; Beauty and Cosmetics Industry; Brazil

June 2018 (Revised June 2018)
Case

Facebook Confronts a Crisis of Trust

By: William W. George and Amram Migdal

The case, “Facebook Confronts a Crisis of Trust,” starts with the crisis Facebook founder and CEO Mark Zuckerberg is facing in March 2018 over Cambridge Analytica’s accessing data from 87 million Facebook accounts in order to influence the 2016 U.S. Presidential... View Details