Publications

10 Nov 2014
HBS Case

How Restaurants in Lima and Copenhagen Became Best in the World

helped to popularize Peruvian cuisine throughout Latin America and increasingly the world. "The big mission is to use Peruvian food as an instrument to put our culture in the world," Gastón Acurio... View Details

Keywords: by Michael Blanding; Food & Beverage

November 2002 (Revised January 2004)
Case

Gary Rodkin At Pepsi-Cola North America (B) (Abridged)

By: David A. Thomas, Gina Carioggia and Ayesha Kanji

After assuming the position of CEO of Pepsi-Cola North America (PCNA), Gary Rodkin faces organizational problems within PCNA and external friction between PCNA and its largest bottler, the Pepsi Bottling Group. In addition to the challenge of organizational alignment,... View Details

Keywords: Restructuring; Leadership; Brands and Branding; Problems and Challenges; Situation or Environment; Conflict Management; Alignment; Food and Beverage Industry; North America

November 2002 (Revised January 2004)
Case

Gary Rodkin at Pepsi-Cola North America (B)

By: David A. Thomas, Gina Carioggia and Ayesha Kanji

After assuming the position of CEO of Pepsi-Cola North America (PCNA), Gary Rodkin faces organizational problems within PCNA and external friction between PCNA and its largest bottler, the Pepsi Bottling Group. In addition to the challenge of organizational alignment,... View Details

Keywords: Restructuring; Leadership; Brands and Branding; Problems and Challenges; Situation or Environment; Conflict Management; Alignment; Food and Beverage Industry; North America

October 2002 (Revised July 2003)
Case

Gary Rodkin at Pepsi-Cola North America (A)

By: David A. Thomas, Gina Carioggia and Ayesha Kanji

After assuming the position of CEO of Pepsi-Cola North America (PCNA), Gary Rodkin faces organizational problems within PCNA and external friction between PCNA and its largest bottler, the Pepsi Bottling Group. In addition to the challenge of organizational alignment,... View Details

Keywords: Restructuring; Leadership; Brands and Branding; Problems and Challenges; Situation or Environment; Conflict Management; Alignment; Food and Beverage Industry; North America

23 May 2017
First Look

First Look at New Ideas and Research: May 23, 2017

alcoholic beverage to a sophisticated natural product and fine accompaniment for gourmet food. By creating wine as a symbol of social status, the reimagined wine industry... View Details

Keywords: Carmen Nobel

March 2012 (Revised July 2018)
Case

V-Cola: General Instructions

By: Ian Larkin and Hal Movius

V-Cola is a six-party exercise that simulates a negotiation between a boutique advertising agency and a beverage company that is launching a new product. Each of the six parties has different incentives and information, which leads to a complex, realistic simulation... View Details

Keywords: Negotiation Process; Contracts; Information; Motivation and Incentives; Advertising Industry; Advertising Industry

17 Apr 2024
Blog Post

New Venture Competition 2024: Business and Environment Ventures

The New Venture Competition is an annual competition sponsored by the Rock Center for Entrepreneurship and Social Enterprise Initiative open to all students and alumni who are launching new business View Details

February 2016 (Revised June 2016)
Supplement

The Maggi Noodle Safety Crisis in India (B)

By: Karthik Ramanna and Radhika Kak

The local government in Delhi has ordered a ban on Nestlé's flagship product in India—Maggi Noodles, citing excessive lead content per government lab tests. Nestlé disputes the government tests, noting that internal and third-party tests show the product to be safe.... View Details

Keywords: Multinationals; Globalization; Regulation; Customer Relations; Business And Government; Safety; Leadership; Food; Multinational Firms and Management; Governance Compliance; Crisis Management; Customer Focus and Relationships; Business and Government Relations; Food and Beverage Industry; Delhi

December 2017
Case

Mondelēz International

By: David Bell, Kerry Herman and Amram Migdal

Mondelēz International is a packaged foods company competing primarily in “snacks” around the globe. The case describes how and why the Kraft Inc. CEO, and later Mondelēz CEO, Irene Rosenfeld, created Mondelēz and how she positioned it as a growth company at a time... View Details

Keywords: Agribusiness; Food; Growth and Development Strategy; Food and Beverage Industry; Europe; Asia; China; Latin America; Middle East

26 Apr 2017
Working Paper Summaries

Assessing the Quality of Quality Assessment: The Role of Scheduling

Keywords: by Maria Ibanez and Michael W. Toffel; Food & Beverage; Food & Beverage

Research Summary

Overview

By: William C. Kirby

A historian by training, Professor Kirby examines contemporary China's business, economic, and political development in an international context. He writes and teaches on the growth of modern companies in China (Chinese and foreign; state-owned and private); Chinese... View Details

April 2003
Teaching Note

Achieving Customer Satisfaction at Pizza Hut (TN) (A) and (B)

By: V.G. Narayanan

Teaching Note for (2-101-006) and (2-101-042). View Details

Keywords: Food and Beverage Industry; Food and Beverage Industry

Keywords: Allison Webster; Management, Scientific, and Technical Consulting Services; Management, Scientific, and Technical Consulting Services; Management, Scientific, and Technical Consulting Services; Management, Scientific, and Technical Consulting Services

02 Dec 2018
News

An Investor’s Guide to Climate Change: Risks and Opportunities

different lessons from David Crane, formerly CEO of NRG, and Paul Polman of Unilever. Chan, of Citigroup, spoke of the enormous potential and necessity of greening every View Details

2007
Working Paper

Mental Accounting and Small Windfalls: Evidence from an Online Grocer

By: Katherine L. Milkman, John Beshears, Todd Rogers and Max H. Bazerman

We study the effect of small windfalls on consumer spending decisions by examining the purchasing behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a $10-off coupon they received from their... View Details

Keywords: Spending; Consumer Behavior; Mathematical Methods; Food and Beverage Industry; Food and Beverage Industry

Read Now

08 Aug 2017
First Look

First Look at Research and Ideas, August 8, 2017

intuitions from industrial organization can be reversed: Collusion may become easier as market concentration falls, and market entry may in fact facilitate collusion. In particular, price collusion can be... View Details

Keywords: Sean Silverthorne

06 Mar 2018
First Look

First Look at Research and Ideas, March 6, 2018

than one million rooms and 7% of worldwide room supply. In the previous decade the growing ubiquity of internet-based commerce had facilitated the rise of technology platforms such as Expedia and Airbnb. The... View Details

Keywords: Sean Silverthorne

December 7, 1999
Article

Henry Heinz and Brand Creation in the Late Nineteenth Century

By: Nancy F. Koehn

Keywords: Brands and Branding; Food and Beverage Industry