Publications

14 Jan 2019
Op-Ed

These 4 CEOs Created a New Standard of Leadership

how food and beverages were impacting consumer health. In early 2007, she launched PepsiCo’s new mission, “Performance with Purpose.” She committed to reduce the sugar and sodium in PepsiCo’s core snacks and sodas, which generated most of... View Details

Keywords: by Bill George; Food & Beverage; Food & Beverage; Food & Beverage; Food & Beverage

Web

Mid-US - Global

breaking into the highly regulated and competitive spirits industry. Gibson reflects on the leadership principles that could contribute to her continued success as she enters the cognac market and considers what other leaders can learn... View Details

Web

HBS - The year in Review

Marketing Faculty Promotions Two faculty members were promoted. Full Professor Full Professor Scott Duke Kominers Entrepreneurial Management Associate Professor Associate Professor Mark L. Egan Finance Faculty & Staff Demographics HBS has... View Details

24 Jun 2014
First Look

First Look: June 24

effects of deregulation on firm size are significantly non-linear. The reallocation of market shares toward a small number of large firms and a large number of small firms is characterized as the "shrinking middle" in Indian... View Details

Keywords: Sean Silverthorne

March 1999 (Revised April 2004)
Case

TelePizza

Describes TelePizza, is Spain's leading chain of pizza restaurants and delivery services. TelePizza has experienced rapid growth to 500 stores since its creation in 1987. The company went public on the Spanish stock market in late 1996. Franchising has played an... View Details

Keywords: Growth and Development Strategy; Food and Beverage Industry; Spain

August 2006
Case

Dreyer's Slow Churned(TM) Ice Cream

By: Noel H. Watson, Steven C. Wheelwright and Brian DeLacey

Examines capacity forecasting and planning in a complex new product introduction scenario. The introduction at Dreyer's, a large dairy snack manufacturer, involves not only a new product but a new manufacturing process and product package, thus implying a significant... View Details

Keywords: Advertising; Forecasting and Prediction; Growth and Development Strategy; Brands and Branding; Product Launch; Product Development; Planning; Food and Beverage Industry; United States

Web

Adding a Social Dimension to Strategy - Institute For Strategy And Competitiveness

business strategy—and identified a set of customers who were willing to pay a premium for healthy, environmentally friendly food. Shared Value and Company Strategy: Whole Foods Markets Natural, fresh,... View Details

December 2008 (Revised September 2009)
Case

Cola Wars: Going Global

By: Frank V. Cespedes

This case is meant to be used in conjunction with the extant "Cola Wars" case studies. It outlines the global positions of Pepsi and Coca-Cola as of 2008 in the soft drink market, and then provides an overview of their competitive situations in three markets: Mexico,... View Details

Keywords: Global Strategy; Globalized Firms and Management; Industry Structures; Competitive Strategy; Competitive Advantage; Food and Beverage Industry; China; India; Mexico

Web

Curriculum - Business & Environment

Acquisitions, Value Creation Under Polman's leadership, Unilever focused on long-term shareholder value accretion with a multi-stakeholder approach that emphasized global growth in revenues and earnings through deep penetration in rapidly growing emerging View Details

26 Jun 2020
Research & Ideas

Why Japanese Businesses Are So Good at Surviving Crises

the region might never recover, that people without water, electricity, and food would have to flee, the company would lose all its customers, and employees would lose their jobs. Yakult was certainly hurting—the company’s CFO noted that... View Details

Keywords: by Dina Gerdeman

01 Mar 2024
News

Game On

It’s raining in Sarasota. And not a light sprinkle but a proper, Florida drenching, so the outdoor courts at the Pickleball Club’s Lakewood Ranch location are deserted. Inside is a different story. Most of the 12 courts are in play. With four people to a court, all... View Details

Keywords: Jen McFarland Flint; photographed by Edward Linsmier; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

Article

Isolating the Symbolic Implications of Employee Mobility: Price Increases after Hiring Winemakers from Prominent Wineries

By: Peter W. Roberts, Mukti Khaire and Christopher I. Rider

When a skilled employee moves from one organization to another, the effects on the hiring organization can be substantive (i.e., changes in actual outcomes) and symbolic (i.e., changes in expectations or valuations and therefore prices). We theorize that strong or even... View Details

Keywords: Employees; Organizations; Performance Expectations; Price; Competency and Skills; Quality; Management Analysis, Tools, and Techniques; Selection and Staffing; Valuation; Food and Beverage Industry

Find at Harvard

03 Jun 2013
Research & Ideas

The Power of Rituals in Life, Death, and Business

rituals associated with food, we next explored whether rituals could even make food taste better," Norton says. “With consumption, rituals seem to work because they increase your involvement in the experience.” In a series of... View Details

Keywords: by Carmen Nobel

15 Nov 2022
Book

Stop Ignoring Bad Behavior: 6 Tips for Better Ethics at Work

In 1995, Purdue Pharma began selling a powerful and addictive opioid drug called OxyContin. The company was aware that the drug, which was marketed to doctors as a safe way to manage chronic pain, was a potent narcotic that could quickly... View Details

Keywords: by Pamela Reynolds

09 Feb 2023
Blog Post

The Sixth Year of Short Intensive Programs (SIPs) at HBS

began with a brief grounding in climate science and policy, before digging into the major verticals responsible for emissions: energy, buildings, transportation, food & agriculture, and materials & industrials. For each vertical,... View Details

May 2022
Supplement

Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein

This case reveals the events that took place after the conclusion of the cases “Thinking Outside the Wine Box (A-B): Mekanism and the Franz for Life Campaign.” After selecting a creative direction for the Franz for Life 2.0 campaign, independent advertising agency... View Details

Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Food and Beverage Industry; United States

April 1988 (Revised September 1992)
Case

Frito-Lay, Inc.: The Backhaul Decision

By: Janice H. Hammond

Prior to the Motor Carrier Act of 1980, companies with private trucking fleets were generally prohibited from selling transportation services to other companies. The deregulation of the trucking industry in 1980 allowed private carriers to offer for-hire transportation... View Details

Keywords: Cost Management; Revenue; Governing Rules, Regulations, and Reforms; Marketing Strategy; Distribution; Service Operations; Sales; Salesforce Management; Transportation; Food and Beverage Industry