Fast-Moving Consumer Goods - Publications - Faculty & Research

26 May 2023
Blog Post

Bringing Space Tech Back to Earth

intern on the launch team at SpaceX, but that lacked the real-world benefits she wanted. She interned in the engineering project management program at Apple last summer, but that job lacked a real connection to space. “Apple was a really cool opportunity to build View Details

27 Apr 2016
Research & Ideas

How the FBI Reinvented Itself After 9/11

distinct, and enduring elements that give meaning and provide purpose to an organization (“who we are”). “A good match between an organization’s design and its identity is often seen as a prerequisite for strong performance,” the... View Details

Keywords: by Carmen Nobel

30 May 2023
Research & Ideas

Can AI Predict Whether Shoppers Would Pick Crest or Colgate?

predictions that would suggest that the more of a good someone consumes, the less they would be willing to pay for an additional unit of that good. “In this case, prompting that a customer has consumed wine... View Details

Keywords: by Kristen Senz

21 Nov 2019
Research & Ideas

Do TV Debates Sway Voters?

the election don’t do it following TV debates. "We find that debates don’t have any effect on any group of voters." “There’s this perception that debates are this great democratic tool, where voters can find out what candidates stand for and how View Details

Keywords: by Danielle Kost

02 May 2005
Research & Ideas

Four VCs on Evaluating Opportunities

funny mix. When we review an investment opportunity, entrepreneurs have to have a pretty good story to tell about what they want to do. I think it helps to be cocky, there's no doubt about it, but if you're not sufficiently confident,... View Details

Keywords: by Lauren Barley

31 Mar 2011
Research & Ideas

From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher

as well as the premium models. It was a simple plan, but one that would be quite difficult to execute with Osher's limited budget and small team. But, as several of the panelists acknowledged, the small, agile nature of Dr. John's in fact may have been an advantage in... View Details

Keywords: by Dennis Fisher; Consumer Products

Web

Advisory Board - Entrepreneurship

and marketplaces, including both advertising-supported and fee-based services. Today, CNET Networks' online properties attract more than 66 million Web users each month ranging form C-level executives and IT professionals to technology or View Details

21 Jul 2010
Research & Ideas

HBS Faculty Debate Financial Reform Legislation

The Dodd-Frank Wall Street Reform and Consumer Protection Act slated to be signed this week by U.S. President Barack Obama has been called the most sweeping set of rules for banks and Wall Street since the Great Depression. But what do... View Details

Keywords: by Staff

Web

Buy Now, Pay Later: Introduction

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of Credit Reporting Credit in a... View Details

19 Dec 2022
Research & Ideas

What Motivates People to Give Generously—and Why We Sometimes Don't

motivations around good deeds. Given their respective backgrounds in economics and social psychology, Exley and Zlatev each draw on different literature in their work, and their study designs tend to look quite different, but together... View Details

Keywords: by Jen McFarland Flint, HBS Alumni Bulletin

TeachingInterests

MBA Elective Curriculum-- Competing Through Business Models

By: Ramon Casadesus-Masanell

The words “business model” are inescapable in our daily fare of business news. These two ubiquitous words seemed to effortlessly rise up to prominence during the dot-com boom of the late 1990s. When businesspeople, journalists, academics, and other... View Details

20 Apr 2015
Research & Ideas

The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs

that no one understood what it did was brilliant," says Yoffie. "That changed the entire structure of the semiconductor industry forever." “They were all in many ways highly imperfect leaders. We didn't want to idealize them or sugarcoat them” Steve Jobs... View Details

Keywords: by Michael Blanding; Computer

01 Oct 2007
Research & Ideas

Encouraging Dissent in Decision-Making

that people did not speak up about things they deemed important. Most of those were not 'bad news' things; to our surprise we found that people were reluctant to voice what they perceived to be good ideas, unless they were extraordinarily... View Details

Keywords: by Garry Emmons

25 Mar 2019
Research & Ideas

The Secret Life of Supply Chains

research rethinks what academics and practitioners have simply called the supply chain—a loose federation of individual suppliers that feed companies with the goods and services necessary to create products for View Details

Keywords: by Michael Blanding; Manufacturing; Service

11 Feb 2014
First Look

First Look: February 11

account is one that frames the purpose of the for-profit corporation in terms of its function in allowing members of society to meet their wants and needs by coordinating labor and capital in the production of goods and services. August... View Details

Keywords: Sean Silverthorne

19 Apr 2004
Research & Ideas

Birth of the American Salesman

and services that supported sales managers, including trade journals and popular magazines about salesmen and sales management. The creation of methods of sales management also opened up new branches of academic inquiry, such as marketing, View Details

Keywords: by Laura Linard

25 May 2010
First Look

First Look: May 25

should approach questions regarding the management of capabilities, lifecycles, and ecosystems. Modern Management: Good for the Environment or Just Hot Air? Authors:Nicholas Bloom, Christos Genakos, Ralf Martin, and Raffaella Sadun... View Details

Keywords: Martha Lagace

17 Apr 2022
Book

How to Avoid the 'Ethical Slide' That Leads Companies Astray

while the book was in process. Today, strong ethics are a central issue for business leaders, knowing consumers are drawn to companies that do the right thing while steering clear of businesses that break ethical boundaries, Nelson says.... View Details

Keywords: by Lane Lambert

19 Jan 2023
Research & Ideas

What Makes Employees Trust (vs. Second-Guess) AI?

choose which goods to display. One set was from an algorithm that allocators could interpret, and the other was from a “black box” algorithm they couldn’t. Researchers then tested consumer reactions to... View Details

Keywords: by Rachel Layne

18 Feb 2009
First Look

First Look: February 18, 2009

laissez faire policy favors the better-regulated economy, level playing fields are good for weaker regulators. We show that multinational banking mitigates the cherry-picking effect and reduces the damage that a level playing field causes... View Details