Publications

August 2011
Article

Coming Clean and Cleaning Up: Does Voluntary Self-Reporting Indicate Effective Self-Policing

By: Michael W. Toffel and Jodi L. Short

Regulatory agencies are increasingly establishing voluntary self-reporting programs both as an investigative tool and to encourage regulated firms to commit to policing themselves. We investigate whether voluntary self-reporting can reliably indicate effective... View Details

Keywords: Environmental Sustainability; Governing Rules, Regulations, and Reforms; Programs; Governance Compliance; Corporate Disclosure; Law Enforcement

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20 Nov 2019
Video

Susana Balbo

Susana Balbo, owner and chief wine maker of Susana Balbo wines, based in Argentia, discusses the important role that business leaders play in economic development, especially when it comes to sustainability.... View Details

12 Oct 2016
News

What separates honest executives from white-collar criminals

28 Aug 2020
Video

Fadi Ghandour

Fadi Ghandour, Founder of Dubai-based courier company Aramex and a leading entrepreneur in the Gulf, explains that his company purposefully recruited Arabs from the region rather than Western expatriates as he wanted long-term commitment and loyalty, and knowledge of... View Details

12 Apr 2017
Video

Yubo Cui

May 2019
Background Note

Founders' Agreements

By: Shikhar Ghosh, Shweta Bagai and Sanchali Pal

Crafting a Founders’ Agreement is an important component of startup infrastructure as it documents a complex set of decisions that build a company’s roots. Its four key elements are: roles and responsibilities, rights (decision rights, rewards, position on board),... View Details

Keywords: Founders' Agreements; Team Management; Contingency Planning; Business Startups; Equity; Entrepreneurship

Research Summary

Overview

By: Rob Markey

Most companies' leaders declare their commitment to delivering value to customers. Many have adopted language such as "customer-centric" or "customer-obsessed." Companies that consistently earn top marks for customer loyalty in their industry deliver total shareholder... View Details

Keywords: Customer Base Analysis; Customer Lifetime Value; Customer Experience; Customer Loyalty; Service Profit Chain; Management Accounting; Project Evaluation And Resource Allocation; Customer Value and Value Chain; Customer Satisfaction; Valuation; Customer Focus and Relationships

31 May 2017
Working Paper Summaries

Stock Price Synchronicity and Material Sustainability Information

Keywords: by Jody Grewal, Clarissa Hauptmann, and George Serafeim; Accounting; Financial Services

October 1982 (Revised August 1999)
Case

Johnson Wax: Enhance (A)

Johnson Wax has produced a new hair conditioner for problem hair. Before committing themselves to test market, they analyze the new product using a field based, pretest-market procedure called ASSESSOR. The testing reveals product positioning, advertising, and... View Details

Keywords: Product Positioning; Analysis; Marketing Communications; Advertising; Beauty and Cosmetics Industry

March 1993 (Revised April 1998)
Case

Viscotech, Inc.

Focuses on the efforts of a small company to raise funds in a variety of ways. In the course of its efforts to raise equity capital, the company commits a number of SEC violations. The case includes an example of both a poor, aggressive offering circular and a tightly... View Details

Keywords: Capital; Equity; Financing and Loans; Lawfulness

12 Nov 2019
Video

Christoph Schiess

Christoph Schiess, President of TANICA, a Chilean business group with diversified activities in real estate, tourism and hotels, mineral water, and other activities, discusses his strong commitment to... View Details

June 2000 (Revised January 2003)
Case

Nissan Motor Company

By: Thomas R. Piper and Jeremy Cott

Senior executives of Nissan and Renault are considering a major investment in Nissan by Renault. An important consideration is whether a major restructuring of Nissan's operations will be possible, given the value placed on lifetime employment and the impact on... View Details

Keywords: Restructuring; Organizational Culture; Investment; Problems and Challenges; Equity

2016
Chapter

How Moral Flexibility Constrains Our Moral Compass

By: F. Gino

Cheating, fraud, deception, uncooperative actions, and many other forms of unethical behavior are among the greatest personal and societal challenges of our time. While the media commonly focuses on the most sensational scams (e.g., Enron, Bernard Madoff), less... View Details

Keywords: Moral Sensibility; Behavior; Organizations; Attitudes

March 2009 (Revised June 2010)
Case

TOTO: The Bottom Line

TOTO, the leading manufacturer of toilets in Japan, is struggling to penetrate the U.S. market with its premier bidet-toilets, which are present in 63% of homes in Japan. The case examines the behavioral, cultural, and institutional barriers that TOTO faces in gaining... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Disruptive Innovation; Product Positioning; Market Entry and Exit; Organizational Culture; Consumer Products Industry; Japan; United States