Publications

01 Apr 2001
News

Student Conferences Tackle Business Issues

business plans before a panel of leading venture capitalists. Taking top prize was Wind & Rain R&D, a social enterprise entry that aims to foster urban development by facilitating home ownership among low-income renters. After a black-tie... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

08 Mar 2011
First Look

First Look: March 8

Cournot-style competition. Meanwhile, each advertiser must pay a participation cost to use each ad platform, and advertiser entry strategies are derived using symmetric Bayes-Nash equilibrium that lead to... View Details

Keywords: Sean Silverthorne

03 Mar 2008
First Look

First Look: March 4, 2008

company. A simple portfolio strategy of going long the buy recommendations with school ties and going short buy recommendations without ties earns returns of 5.40% per year. We test whether Regulation FD, targeted at impeding selective... View Details

Keywords: Martha Lagace

November 2024 (Revised April 2025)
Case

Cheerful Music

By: Shunyuan Zhang, Feng Zhu and Nancy Hua Dai

Established by Snow Jiang in 2019 in Shenzhen, China, Cheerful Music was a record label company that had created many hit songs in China. “Yi Xiao Jiang Hu,” its most famous hit song, gained billions of views on social media platforms in China and overseas as the... View Details

Keywords: Generative Ai; Music Entertainment; Global Strategy; Business Model; AI and Machine Learning; Market Entry and Exit; Music Industry; China; United Kingdom; London

December 2001 (Revised April 2002)
Case

Synthes

By: John T. Gourville

Synthes is the recognized leader in the U.S. orthopedic implant market, with a 50% market share in the metallic plates, rods, and screws used to fix severe bone fractures. Synthes' marketplace strength lies in the strength of its sales force and in the quality and... View Details

Keywords: Innovation and Invention; Risk Management; Marketing Strategy; Product Launch; Market Entry and Exit; Product Development; Problems and Challenges; Competition; Manufacturing Industry; United States

May 2024 (Revised February 2025)
Case

Choosing the Course of Passion: Brooke Boyarsky Pratt at knownwell

By: Jon M. Jachimowicz and Alexis Lefort

Brooke Boyarsky Pratt (HBS ’13) enjoyed considerable success in her early career, quickly climbing the ranks to associate partner at McKinsey, and later becoming an executive vice president at Berkadia, a Berkshire Hathaway portfolio company. Throughout these years,... View Details

Keywords: Passion; Career; Career Planning; Purpose; Personal Development and Career; Mission and Purpose; Identity; Business Startups; Health Care and Treatment; Health Disorders; Growth and Development Strategy; Market Entry and Exit; Health Industry; United States

18 Dec 2018
First Look

New Research and Ideas, December 18, 2018

peers. Across three online experiments and a field experiment of entrepreneurs, we identify an interpersonal strategy that can mitigate feelings of malicious envy in observers: revealing one’s failures. Despite a general reluctance to... View Details

Keywords: Dina Gerdeman

February 2010
Teaching Note

Sealed Air China (TN)

By: Regina M. Abrami, William C. Kirby and F. Warren McFarlan

Teaching Note for [308051]. View Details

Keywords: Globalization; Investment; Growth and Development Strategy; Experience and Expertise; Market Entry and Exit; Production; Performance Efficiency; Factories, Labs, and Plants; Service Industry; China; Shanghai

15 Feb 2011
First Look

First Look: Feb. 15

two-sided market, we study how uncertainty and asymmetric information concerning the success of a new technology affects the strategies of the platforms and the market outcome. We find that the incumbent dominates the market by setting... View Details

Keywords: Sean Silverthorne

March 1996 (Revised November 1997)
Case

Dewar's (C): Exploring New Media Opportunities

By: Alvin J. Silk and Lisa Klein Pearo

Dewar's is considering employing new media options. The company had committed resources to a new CD-ROM magazine, Launch, in 1994, as its first experiment with new media. During 1994, a number of additional opportunities have been presented to both Leo Burnett and S&S... View Details

Keywords: Advertising Campaigns; Cost Management; Management Analysis, Tools, and Techniques; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Media; Corporate Strategy

20 Aug 2013
First Look

First Look: August 20

green building, including evolving boundaries of professional jurisdictions; changing industry strategies and structures, including the roles of ownership, supply firms, and market niches; new operational, organizational, and cultural... View Details

Keywords: Anna Secino

Web

The Route of the Exhibition - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

possibilities of advertising as a sales tool for various types of products and sizes of firms and to formulate effective plans of sales strategy involving its use in conjunction with other sales and promotional methods.” 26 Upon their... View Details

18 Sep 2007
First Look

First Look: September 18, 2007

boundaries and high in their interiors. Several novel implications arise from this work. Among these: Modularizations create new module boundaries, hence new transaction locations where entry and competition can arise. Areas in the task... View Details

Keywords: Martha Lagace

01 Jun 2015
News

Screen Grab

jumping in for an $81 million stake last December); in March, Verizon announced it will partner with the duo that brought you Shrek and Cheerleaders New Jersey to launch an online video service that promises more than 200 hours of original content a year. Verizon... View Details

Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment

24 Nov 2009
First Look

First Look: Nov. 24

firm-level data between 1998 and 2003. First, we present the first exhaustive description of the U.K. retail sector using micro data sources. Second, in the spirit of Foster, Haltiwanger, and Krizan (2002), we look at the contributions of firm View Details

Keywords: Martha Lagace

03 Aug 2010
First Look

First Look: August 3

in bringing their products to market, yet we know very little about the kinds of strategies they can employ to influence regulatory actor decision making. In this paper, we highlight a firm's strategic use of symbolic signaling in... View Details

Keywords: Martha Lagace

January 1985 (Revised June 1993)
Case

Turner Construction Co.

By: Frank V. Cespedes

In June, 1984, a vice president at Turner Construction Co. must decide whether to approve a construction project being considered by one of Turner's territorial offices and how to manage that territory general manager's apparent reluctance to pursue another account... View Details

Keywords: Organizational Structure; Projects; Market Entry and Exit; Integration; Contracts; Marketing Strategy; Sales; Business or Company Management; Business Offices; Geographic Location; Construction Industry