Entrepreneurial Marketing - Publications - Faculty & Research

13 Nov 2012
First Look

First Look: November 13

annual revenues. The narrative pays particular attention to the early, turbulent years of the yogurt company and the excitement and uncertainty of entrepreneurial life. The case also details the supple, innovative View Details

Keywords: Sean Silverthorne

05 Feb 2019
First Look

New Research and Ideas, February 5, 2019

the potential networking opportunities provided by CIC, formerly known as the Cambridge Innovation Center. CIC is widely considered the center of the Boston entrepreneurial ecosystem. We surveyed 1,334 people working at CIC in three... View Details

Keywords: Dina Gerdeman

21 Dec 2010
First Look

First Look: December 21

http://www.hbs.edu/research/pdf/11-058.pdf Cases & Course MaterialsRed Lobster David E. Bell and Jason RiisHarvard Business School Case 511-052 Red Lobster, a 40-year-old chain of seafood restaurants, has just completed some market... View Details

03 Mar 2009
First Look

First Look: March 3, 2009

Strategic Interactions in Two-Sided Market Oligopolies (revised) Authors:Emmanuel Farhi and Andrei Hagiu Abstract Strategic interactions between two-sided platforms depend not only on whether their decision variables are strategic... View Details

Keywords: Martha Lagace

05 Dec 2017
First Look

First Look at New Research and Ideas, December 5, 2017

identified in the education and skill system, labor market incentives and flexibility, the ability to translate R&D outcomes into economic value creation, and in preparing the economy for the new realities of globalization. Maybe most... View Details

Keywords: Sean Silverthorne

11 Dec 2007
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First Look: December 11, 2007

deep historical origins of 'born global' companies; the importance of networks and diaspora in new international market development; the key role of public policy in shaping cross-border entrepreneurial... View Details

Keywords: Martha Lagace

25 Jul 2017
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First Look at New Research and Ideas: July 25, 2017

doctrine, this essay proposes a synthesizing principle: if the deal process involves an adequate market canvass, meaningful price discovery, and an arms-length negotiation, then there should be a strong presumption that the deal price... View Details

Keywords: Carmen Nobel

14 Feb 2012
First Look

First Look: February 14

competition in a two-sided market that includes buyers and sellers. One of the platforms benefits from a partial belief advantage, in that each side believes that it is more likely that the other side will join the advantaged platform. We... View Details