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  • All HBS Web  (2,124)
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Show Results For

  • All HBS Web  (2,124)
    • News  (277)
    • Research  (1,510)
    • Events  (3)
    • Multimedia  (6)
  • Faculty Publications  (883)
← Page 31 of 2,124 Results →
  • 09 Nov 2020
  • News

Best Business Books 2020: Technology & innovation

  • February 2005 (Revised July 2005)
  • Case

Aluminium Bahrain (Alba): The Pot Line 5 Expansion Project

By: Benjamin C. Esty and Aldo Sesia
In September 2002, Aluminium Bahrain (Alba) needed to decide how to finance its proposed $1.7 billion pot line. The company's financial adviser, Taylor De-Jongh (TDJ), had recommended Alba employ a multisourced financing strategy using as many as five sources of debt... View Details
Keywords: Project Finance; Emerging Markets; Financing and Loans; Investment; Capital; Financial Strategy; Manufacturing Industry; Bahrain
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Esty, Benjamin C., and Aldo Sesia. "Aluminium Bahrain (Alba): The Pot Line 5 Expansion Project." Harvard Business School Case 205-027, February 2005. (Revised July 2005.)
  • March 2020
  • Technical Note

Influencer Marketing

By: Jill Avery and Ayelet Israeli
Despite a heavy barrage of advertising, most consumers declare that their purchases are most influenced by the experiences, advice, and recommendations of others, and not by marketers. Interpersonal communication between and among consumers serves as a potent path for... View Details
Keywords: Influencers; Marketing; Marketing Communications; Brands and Branding; Marketing Strategy; Media and Broadcasting Industry; Advertising Industry; Consumer Products Industry
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Avery, Jill, and Ayelet Israeli. "Influencer Marketing." Harvard Business School Technical Note 520-075, March 2020.
  • Program

Strategic Marketing for Driving Growth

marketing principles and strategies that enable you to build and sustain a leading edge in your industry—and catapult your business to the next level. You will emerge with the advanced skills needed to... View Details
  • 21 May 2020
  • Research & Ideas

Fighting the COVID Blues: Advice from Business Research

We asked Harvard Business School experts who study well-being to share strategies for coping with this unsettling period to prevent the coronavirus blues from taking a huge toll, both personally and professionally. “You're not going to be... View Details
Keywords: by Dina Gerdeman and Danielle Kost
  • October 2001 (Revised August 2005)
  • Case

Zipcar

By: Myra M. Hart and Wendy Carter
Provides a detailed description of the processes and tasks associated with creating a new venture in an emerging industry (subscription car-sharing for urban dwellers). Chronicles the entrepreneur's concept development, industry analysis, market research, identity... View Details
Keywords: Entrepreneurship; Financing and Loans; Leadership Development; Venture Capital; Business Strategy; Growth and Development Strategy; Business Plan; Budgets and Budgeting; Management Teams; Partners and Partnerships; Marketing Strategy; Brands and Branding; Auto Industry; Service Industry
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Hart, Myra M., and Wendy Carter. "Zipcar." Harvard Business School Case 802-085, October 2001. (Revised August 2005.)
  • September 2000
  • Case

Quokka Sports

By: Stephen P. Bradley, Thomas R. Eisenmann, Stephanie Mason Ogborne and Julie C. Toscano
Quokka Sports is an example of one of the new broadband services focused in total immersion sports. Quokka faces two issues: 1) the broadband infrastructure is emerging slowly so the type of services offered needs to be decided on. 2) Quokka faces an explosion of... View Details
Keywords: Digital Marketing; Decisions; Information Publishing; Infrastructure; Competition; Advertising Industry; Web Services Industry
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Bradley, Stephen P., Thomas R. Eisenmann, Stephanie Mason Ogborne, and Julie C. Toscano. "Quokka Sports." Harvard Business School Case 701-011, September 2000.
  • Other Article

Introduction

By: Stefano Brusoni, Joachim Henkel, Michael G Jacobides, Samina Karim, Alan MacCormack, Phanish Puranam and Melissa Schilling
In 2000, Carliss Baldwin and Kim Clark published Design Rules: The Power of Modularity, a book that introduced new ways of understanding and explaining the architecture of complex systems. This Special Issue of Industrial and Corporate Change celebrates... View Details
Keywords: Complex Systems; Industry Structure; Systems Design; Complexity; Organizational Design; Competitive Strategy; Innovation and Management
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Brusoni, Stefano, Joachim Henkel, Michael G Jacobides, Samina Karim, Alan MacCormack, Phanish Puranam, and Melissa Schilling. "Introduction." Special Issue on The Power of Modularity: Twenty Years of Design Rules. Industrial and Corporate Change 32, no. 1 (February 2023): 1–10.
  • November 1999
  • Case

net.Genesis, Inc.

By: Robert J. Dolan, Rajiv Lal and Perry Fagan
Net.Genesis is planning a strategy for the developing Internet market. In particular, it is creating the category of e-business intelligence and striving to be the brand leader in it. View Details
Keywords: Emerging Markets; Strategic Planning; Expansion; Brands and Branding; Knowledge Use and Leverage; Marketing Communications; Internet and the Web; Change Management
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Dolan, Robert J., Rajiv Lal, and Perry Fagan. "net.Genesis, Inc." Harvard Business School Case 500-009, November 1999.
  • 2016
  • Chapter

Unpacking the Dynamics of Successful Change: Ten Insights from the Private Sector

By: Rebecca Henderson
Book Abstract: The aim of this book is to catalyze global interest in the pursuit of transformational changes in natural resource and environmental management. It is shown that transformational policy reforms involve fundamental shifts in strategy with far-reaching... View Details
Keywords: Change Management; Environmental Sustainability; Policy; Transformation; Australia; New Zealand; China; United States; Europe; Southeast Asia
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Henderson, Rebecca. "Unpacking the Dynamics of Successful Change: Ten Insights from the Private Sector." Chap. 3 in Transformational Change in Environmental and Natural Resource Management: Guidelines for Policy Excellence, edited by Michael D. Young and Christine Esau. Routledge, 2016.
  • December 2020
  • Article

Unwanted Attention: Swiss Multinationals and the Creation of International Corporate Guidelines in the 1970s

By: Sabine Pitteloud
During the last decade, we have seen an increased opposition to globalization. Within this wave of criticism, firms and more specifically multinational corporations have been major targets, accused of multiple wrongdoings, such as social dumping, fiscal evasion, job... View Details
Keywords: Multinationals; Guidelines; Lobbying; Business History; Multinational Firms and Management; Governing Rules, Regulations, and Reforms; Global Range; Switzerland
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Pitteloud, Sabine. "Unwanted Attention: Swiss Multinationals and the Creation of International Corporate Guidelines in the 1970s." Special Issue on Multinational Corporations and the Politics of International Trade. Business and Politics 22, no. 4 (December 2020).
  • April 2020 (Revised June 2025)
  • Teaching Note

HubSpot and Motion AI: Chatbot-Enabled CRM and HubSpot and Motion AI (B): Generative AI Opportunities

By: Jill Avery and Thomas Steenburgh
Teaching Note for HBS No. 518-067 and HBS No. 524-088. There are two cases in this series. The first entitled “HubSpot and Motion AI: Chatbot-Enabled CRM,” drives the main discussion. The second entitled “HubSpot and Motion AI (B): Generative AI Opportunities... View Details
Keywords: Marketing; Sales; Marketing Strategy; Technology Industry; United States; North America
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Avery, Jill, and Thomas Steenburgh. "HubSpot and Motion AI: Chatbot-Enabled CRM and HubSpot and Motion AI (B): Generative AI Opportunities." Harvard Business School Teaching Note 520-100, April 2020. (Revised June 2025.)
  • Article

Business Groups, Entrepreneurship and the Growth of the Koç Group in Turkey

By: Geoffrey Jones and Asli M. Colpan
This article examines the emergence and development of what became the largest business group in Turkey, the Koç Group. This venture was an important factor in the emergence of modern business enterprise in the new state of the Republic of Turkey from the 1920s. After... View Details
Keywords: Entrepreneurship; Governance; History; Strategy; Auto Industry; Consumer Products Industry; Food and Beverage Industry; Manufacturing Industry; Service Industry; Turkey
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Jones, Geoffrey, and Asli M. Colpan. "Business Groups, Entrepreneurship and the Growth of the Koç Group in Turkey." Special Issue on Business Groups around the World. Business History 58, no. 1 (2016): 69–88.
  • September 1996 (Revised March 1999)
  • Case

EMDICO (A)

By: John A. Quelch
The general manager of Fuji Film's Saudi distributorship must decide on a relaunch strategy for Fuji film and cameras in Saudi Arabia. View Details
Keywords: Multinational Firms and Management; Emerging Markets; Product Launch; Brands and Branding; Manufacturing Industry; Consumer Products Industry; Saudi Arabia
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Quelch, John A., and Yoshinori Fujikawa. "EMDICO (A)." Harvard Business School Case 597-029, September 1996. (Revised March 1999.)
  • August 2021 (Revised November 2021)
  • Case

The NCB Capital Turnaround: Waking the Sleeping Giant

By: Sandra J. Sucher, Gamze Yucaoglu, Shalene Gupta and Fares Khrais
The case opens in 2019, five years after, Sarah Al Suhaimi, CEO of NCB Capital (NCBC), the investment arm of Saudi’s largest bank, NCB, took the helm. Having successfully turned the business to make it the market leader, she was contemplating her next steps as... View Details
Keywords: Turnaround; Investment Banking; Financial Institutions; Change Management; Leadership; Business Model; Strategy; Business and Stakeholder Relations; Management Teams; Asset Management; Growth and Development Strategy; Saudi Arabia
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Sucher, Sandra J., Gamze Yucaoglu, Shalene Gupta, and Fares Khrais. "The NCB Capital Turnaround: Waking the Sleeping Giant." Harvard Business School Case 322-043, August 2021. (Revised November 2021.)
  • April 2011 (Revised June 2011)
  • Case

Internet Securities, Inc.: Path to Sustainability

By: Lynda M. Applegate, William R. Kerr and Ryan Johnson
Founded in 1994 when the Internet was still a "toy for techies," the case is set in 1998 when Internet IPOs were red-hot. Internet Securities provides hard-to-find financial, business, economic, and political information on emerging markets. Information from over 600... View Details
Keywords: Acquisition; Business Model; Business Startups; Decision Choices and Conditions; Venture Capital; Cash Flow; Initial Public Offering; Analytics and Data Science; Growth and Development Strategy; Valuation
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Applegate, Lynda M., William R. Kerr, and Ryan Johnson. "Internet Securities, Inc.: Path to Sustainability." Harvard Business School Case 811-098, April 2011. (Revised June 2011.)
  • November 1999 (Revised July 2000)
  • Case

Roly International: Consumer Licensed Products in China

In this case Roly International, the largest Disney apparel licensee in China, considers how to adapt their distribution channel strategy to the downturn in the Chinese market. View Details
Keywords: Emerging Markets; Distribution Channels; Brands and Branding; Apparel and Accessories Industry; China
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Arnold, David J., and Shivani Chand. "Roly International: Consumer Licensed Products in China." Harvard Business School Case 500-050, November 1999. (Revised July 2000.)
  • May 2020
  • Case

Big Boom Beverages: Fight or Flight?

By: Stephen A. Greyser and William Ellet
Four college friends market a beverage that combines ingredients like those in a drink they consumed in college bars. It includes a caffeinated energy drink, malt liquor, and a soft drink flavoring. They launch the business, Big Boom Beverages (BBB), with their own... View Details
Keywords: Alcoholic Beverages; Energy Drinks; Regulation; Entrepreneurship; Ethics; Marketing Communications; Corporate Social Responsibility and Impact; Reputation; Communication Strategy; Decision Making
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Greyser, Stephen A., and William Ellet. "Big Boom Beverages: Fight or Flight?" Harvard Business School Brief Case 920-557, May 2020.
  • May 2016
  • Case

AbbVie

By: Kevin Schulman, Laura Little, Samyukta Mullangi and Stephen Schleicher
This case focuses on the impact of a novel regulatory pathway, the biosimilars pathway, on the strategy of a major pharmaceutical firm that finds its largest product (60% of revenue) at risk. The case reviews the rationale for the pathway, the emerging biosimilars... View Details
Keywords: Pharmaceutical Company; M&A Valuation; AbbVie; Health Care; Health Care and Treatment; Pharmaceutical Industry; Health Industry; United States
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Schulman, Kevin, Laura Little, Samyukta Mullangi, and Stephen Schleicher. "AbbVie." Harvard Business School Case 316-095, May 2016.
  • January 2008
  • Class Lecture

Billions of Entrepreneurs: The Yin and Yang of China and India (FSS)

By: Tarun Khanna
Two emerging nations, China and India, are on the move to wards economic development. They are entering the world economy on their own terms. China's model has received greater attention. India's is a diametrically different model-yin to China's yang-with different... View Details
Keywords: Development Economics; Entrepreneurship; Growth and Development Strategy; Emerging Markets; Business and Government Relations; China; India
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Khanna, Tarun. "Billions of Entrepreneurs: The Yin and Yang of China and India (FSS)." Harvard Business School Class Lecture 708-812, January 2008.
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