Publications

May 1992
Teaching Note

Trinity University, Teaching Note

By: Regina E. Herzlinger

Keywords: Higher Education; Education Industry

autumn 1991
Article

The Topic of Quality in Business School Education and Research

By: Robert S. Kaplan

Keywords: Quality; Higher Education; Research; Education Industry

1991
Chapter

Future Graduate Study and Academic Careers

By: J. R. Green

Keywords: Higher Education; Personal Development and Career; Education Industry

March 1991 (Revised July 1995)
Case

Trinity University

By: Regina E. Herzlinger

Keywords: Education Industry

April 1990 (Revised January 1993)
Case

Ad Council's AIDS Campaign (A): Advertising Strategy

By: V. Kasturi Rangan and Janet Montgomery

Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make... View Details

Keywords: Advertising; Goals and Objectives; Social Marketing; Corporate Social Responsibility and Impact; Success; Problems and Challenges; Social Issues; Health Industry

March 1990 (Revised December 1992)
Case

Manufacturing Learning Laboratory at Digital Equipment Corp. (A)

By: Dorothy Leonard-Barton and Paul Sagawa

Keywords: Learning; Computer Industry; Computer Industry

1990
Chapter

Learning Effects in Cell Manufacturing

By: S. Datar, S. Kekre and E. Svaan

Keywords: Learning; Manufacturing Industry

November 1989
Case

NYNEX: An Executive Development Process

By: D. Quinn Mills and G. Bruce Friesen

Keywords: Executive Education; Leadership Development; Telecommunications Industry

1987
Book

Changing Alliances: The Harvard Business School Project on the Auto Industry and the American Economy

By: Davis Dyer, Malcolm S. Salter and Alan M. Weber

Keywords: Change; Alliances; Higher Education; Projects; Economy; Auto Industry; United States

November 1982
Case

Conversion Training at New England Telephone (A)

By: D. Quinn Mills and E. Mary Lou Balbaky

Keywords: Training; Organizational Change and Adaptation; Telecommunications Industry; New England

November 1982
Case

Conversion Training at New England Telephone (B)

By: D. Quinn Mills and E. Mary Lou Balbaky

Keywords: Training; Organizational Change and Adaptation; Telecommunications Industry; New England

August 1981
Case

West Point: The Cheating Incident (B)

By: Leonard A. Schlesinger

A review of the activities following the expose of the cheating incident at West Point and leading up to the Secretary of the Army's decision on the situation. View Details

Keywords: Higher Education; Ethics; Judgments; Government Administration; Public Administration Industry; Public Administration Industry

August 1981
Case

West Point: The Cheating Incident (C)

By: Leonard A. Schlesinger

An outline of the Secretary of the Army's decision in the matter of the 1976 cheating scandal at West Point. View Details

Keywords: Higher Education; Ethics; Judgments; Government Administration; Public Administration Industry; Public Administration Industry

June 1981 (Revised February 1983)
Case

West Point: The Cheating Incident (A)

By: Leonard A. Schlesinger

Presents a review of published data on the 1976 cheating scandal at West Point. Written from the perspective of the Academy Superintendent, it raises issues of ethics, organizational change and action planning in the face of conflicting stakeholder interests. View Details

Keywords: Organizational Change and Adaptation; Higher Education; Ethics; Government Administration; Conflict and Resolution; Planning; Public Administration Industry; Public Administration Industry