Filter Results:
(661)
Show Results For
- All HBS Web
(2,939)
- Faculty Publications (661)
Show Results For
- All HBS Web
(2,939)
- Faculty Publications (661)
- August 1993 (Revised March 1994)
- Case
Bright Horizons Children's Centers, Inc.-1988
By: Hugo Uyterhoeven and Myra M. Hart
Keywords: Education Industry
Uyterhoeven, Hugo, and Myra M. Hart. "Bright Horizons Children's Centers, Inc.-1988." Harvard Business School Case 394-032, August 1993. (Revised March 1994.)
- 1993
- Chapter
Teaching Emotion with Drama Advertising
By: J. A. Deighton and S. Hoch
Deighton, J. A., and S. Hoch. "Teaching Emotion with Drama Advertising." In Advertising Exposure, Memory and Choice, edited by A. A. Mitchell. Hillsdale, NJ: Lawrence Erlbaum Associates, 1993.
- May 1993
- Teaching Note
Davis Graduate School TN
- May 1993
- Teaching Note
Dearden College TN
- May 1993
- Teaching Note
Grayson University Police Force TN
- May 1993
- Case
Nasus School of Art
Herzlinger, Regina E. "Nasus School of Art." Harvard Business School Case 193-113, May 1993.
- May 1993
- Teaching Note
Nasus School of Art TN
- May 1993
- Supplement
MathSoft, Inc. (A): Mathcad Demonstration
By: Gordon Swartz and V. Kasturi Rangan
Swartz, Gordon, and V. Kasturi Rangan. "MathSoft, Inc. (A): Mathcad Demonstration." Harvard Business School Video Supplement 593-518, May 1993.
- April 1993 (Revised June 1994)
- Supplement
MathSoft, Inc. (B)
Describes the president's decision regarding MathSoft's marketing channels and communications methods, and the company's sales results during the next five quarters. The (A) case market response model is also updated. View Details
Keywords: Communication Technology; Forecasting and Prediction; Curriculum and Courses; Learning; Knowledge Sharing; Growth and Development Strategy; Marketing Channels; Education Industry
Rangan, V. Kasturi. "MathSoft, Inc. (B)." Harvard Business School Supplement 593-095, April 1993. (Revised June 1994.)
- May 1992
- Teaching Note
Trinity University, Teaching Note
- autumn 1991
- Article
The Topic of Quality in Business School Education and Research
By: Robert S. Kaplan
- March 1991 (Revised July 1995)
- Case
Trinity University
Keywords: Education Industry
Herzlinger, Regina E. "Trinity University." Harvard Business School Case 191-163, March 1991. (Revised July 1995.)
- April 1990 (Revised January 1993)
- Case
Ad Council's AIDS Campaign (A): Advertising Strategy
By: V. Kasturi Rangan and Janet Montgomery
Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make... View Details
Keywords: Advertising; Goals and Objectives; Social Marketing; Corporate Social Responsibility and Impact; Success; Problems and Challenges; Social Issues; Health Industry
Rangan, V. Kasturi, and Janet Montgomery. "Ad Council's AIDS Campaign (A): Advertising Strategy." Harvard Business School Case 590-105, April 1990. (Revised January 1993.)
- March 1990 (Revised December 1992)
- Case
Manufacturing Learning Laboratory at Digital Equipment Corp. (A)
By: Dorothy Leonard-Barton and Paul Sagawa
Leonard-Barton, Dorothy, and Paul Sagawa. "Manufacturing Learning Laboratory at Digital Equipment Corp. (A)." Harvard Business School Case 690-032, March 1990. (Revised December 1992.)
- November 1989
- Case
NYNEX: An Executive Development Process
By: D. Quinn Mills and G. Bruce Friesen
Mills, D. Quinn, and G. Bruce Friesen. "NYNEX: An Executive Development Process." Harvard Business School Case 490-020, November 1989.
- 1987
- Book
Changing Alliances: The Harvard Business School Project on the Auto Industry and the American Economy
By: Davis Dyer, Malcolm S. Salter and Alan M. Weber
Dyer, Davis, Malcolm S. Salter, and Alan M. Weber. Changing Alliances: The Harvard Business School Project on the Auto Industry and the American Economy . Harvard Business School Press, 1987.
- November 1982
- Case
Conversion Training at New England Telephone (A)
By: D. Quinn Mills and E. Mary Lou Balbaky
Mills, D. Quinn, and E. Mary Lou Balbaky. "Conversion Training at New England Telephone (A)." Harvard Business School Case 383-099, November 1982.