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Show Results For
- All HBS Web
(11,089)
- People (16)
- News (2,276)
- Research (7,088)
- Events (156)
- Multimedia (104)
- Faculty Publications (5,590)
- 2012
- Article
The Unbundling of Advertising Agency Services: An Economic Analysis
By: Mohammad Arzaghi, Ernst R. Berndt, James C. Davis and Alvin J. Silk
We address a puzzle surrounding the shift from bundling to unbundling of U.S. advertising agency services and the slow pace of change over several decades. We model an agency’s decision as a tradeoff between the fixed cost to the advertiser of establishing a... View Details
Keywords: Bundling; Unbundling; Advertising Agency Services; Fixed Cost; Higher Media Prices; Volume; Diversification; Advertising; Change; Advertising Industry; United States
Arzaghi, Mohammad, Ernst R. Berndt, James C. Davis, and Alvin J. Silk. "The Unbundling of Advertising Agency Services: An Economic Analysis." Review of Marketing Science 10, no. 1 (2012).
- 2010
- Working Paper
The Unbundling of Advertising Agency Services: An Economic Analysis
By: Mohammad Arzaghi, Ernst R. Berndt, James C. Davis and Alvin J. Silk
We address a longstanding puzzle surrounding the unbundling of services occurring over several decades in the U.S. advertising agency industry: What accounts for the shift from bundling to unbundling of services and the slow pace of change? Using Evans and Salinger's... View Details
Keywords: Advertising; Change; Forecasting and Prediction; Cost; Price; Analytics and Data Science; Surveys; Marketing Strategy; Media; Service Operations; Agency Theory; Mathematical Methods; Advertising Industry; United States
Arzaghi, Mohammad, Ernst R. Berndt, James C. Davis, and Alvin J. Silk. "The Unbundling of Advertising Agency Services: An Economic Analysis." Harvard Business School Working Paper, No. 11-039, September 2010.
- 02 Mar 2007
- News
Libya Gingerly Begins Seeking Economic but Not Political Reform
- 08 Aug 2011
- News
Economics Journal: Women in Local Politics Offer Biggest Benefit
- 31 Mar 2021
- News
Biden Tax Plan Challenges G.O.P. Formula for Economic Growth
- 24 Jan 2018
- News
Economics in Central Banking Award 2018: BPP and PriceStats
- 01 Feb 2002
- News
When a Rainy Day Comes: The Economics of Happiness
A study by HBS assistant professor Rafael Di Tella (with Andrew Oswald of the University of Warwick in Coventry, England, and Robert MacCulloch of the London School of Economics) finds that when a country is in a recession, the number of people describing themselves as... View Details
- January 2019
- Article
Pay Now or Pay Later? The Economics within the Private Equity Partnership
By: Victoria Ivashina and Josh Lerner
The economics of partnerships have been of enduring interest to economists, but many issues regarding intergenerational conflicts and their impact on the continuity of these organizations remain unclear. We examine 717 private equity partnerships and show that (a) the... View Details
Keywords: Partnerships; Leveraged Buyout; Partners and Partnerships; Private Equity; Venture Capital; Leveraged Buyouts
Ivashina, Victoria, and Josh Lerner. "Pay Now or Pay Later? The Economics within the Private Equity Partnership." Journal of Financial Economics 131, no. 1 (January 2019): 61–87.
- 29 Sep 2008
- Research & Ideas
How Economics May Lead to Better Football Games
College football fans may strenuously argue the specifics of play, but there is little doubt the quality of championship bowls they watch is higher than in years past. Does that mean players now pass, run, and tackle with more skill, strength, and precision?... View Details
- August 1983 (Revised July 1984)
- Case
Antitrust Movement: Symbolic Politics and Industrial Organization Economics
Tedlow, Richard S. "Antitrust Movement: Symbolic Politics and Industrial Organization Economics." Harvard Business School Case 384-051, August 1983. (Revised July 1984.)
- 1977
- Chapter
On the Economics of Information with Incomplete Markets
By: Jerry R. Green
"On the Economics of Information with Incomplete Markets." In Systèmes dynamiques et modèles économiques. Vol. 259, edited by Gérard Fuchs and Bertrand Munier. Colloques internationaux du Centre national de la recherche scientifique. Éditions du Centre national de la recherche scientifique, 1977, French ed.
- Editorial
Assessment of Economic Vulnerability to Infectious Disease Crises
By: Peter A Sands, Anas El Turabi, Philip Saynisch and Victor J Dzau
Sands, Peter A., Anas El Turabi, Philip Saynisch, and Victor J Dzau. "Assessment of Economic Vulnerability to Infectious Disease Crises." Lancet 388, no. 10058 (November 12, 2016): 2443–2448.
- 13 May 2014
- Conference Presentation
Issues in the Economic Transition from the Crisis
By: Dante Roscini
- April 1999
- Teaching Note
Japan D1: A Strategy for Economic Growth TN
By: Bruce R. Scott
Teaching Note for (9-378-106). View Details
Keywords: Japan
- 2000
- Book
Globalization and Growth: Cases in National Economic Strategies
By: R. H.K. Vietor and R. E. Kennedy
Vietor, R. H.K., and R. E. Kennedy. Globalization and Growth: Cases in National Economic Strategies. Fort Worth: Dryden Press, 2000.
- 1995
- Working Paper
Research Investigating the Economic Consequences of Accounting Standards
By: R. H. Holthausen and Krishna G. Palepu
- 13 May 2008
- News
Brazil Joins Front Rank Of New Economic Powers
- 15 Nov 2024
- News
Hoover Hosts Inaugural Conference on Economics of Immigration
- 18 Feb 2020
- News