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  • 2014
  • Working Paper

The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It

By: Thales S. Teixeira
Attention is a necessary ingredient for effective advertising. The market for consumer attention (or "eyeballs") has become so competitive that attention can be regarded as a currency. The rising cost of this ingredient in the marketplace is causing marketers to waste... View Details
Keywords: Strategy; Advertising
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  • Research Summary

Overview

By: Shunyuan Zhang
Professor Zhang uses machine learning to address marketing problems that have arisen within the nascent sharing economy. She conducts rigorous analyses of structured and unstructured data generated by new sharing economy platforms to address important issues emerging... View Details
  • 19 Sep 2016
  • Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

often a disconnect between practitioners and academics,” he says. Source: CMO Council Neale-May illustrates a pervasive paradox in academia: Research conducted at business schools often offers no obvious value to people who actually work... View Details
Keywords: by Carmen Nobel; Education
  • 29 Oct 2018
  • Research & Ideas

Hunting for a Hot Job in High Tech? Try 'Digitization Economist'

the design choices that might mitigate these biases,” according to the paper. Acquisitions, exclusive deals, and strategy. Economists draw on economic theory and empirical methods to value exclusive deals in... View Details
Keywords: by Roberta Holland; Technology; Education
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

Nadja Fidelia aligned the Partnership Solutions Groups' activities with Lehman Brothers' "one-firm" strategy in ways that created economic value for the firm. Delves into the challenges of... View Details
Keywords: Martha Lagace
  • 14 Oct 2008
  • Research & Ideas

Should You Bring Advertising Expertise In-House?

buy with respect to an advertising agency is not a case where one size fits all. The decision should be based on a careful economic analysis. Our study provides some basic insights into when an in-house agency is likely to be efficient... View Details
Keywords: by Sarah Jane Gilbert; Advertising
  • 2022
  • Working Paper

Consumer Demand with Social Influences: Evidence from an E-Commerce Platform

By: El Hadi Caoui, Chiara Farronato, John J. Horton and Robert Schultz
For some kinds of goods, rarity itself is valued. "Fashionable'" goods are demanded in part because they are unique. In this paper, we explore the economics of rare goods using auctions of limited-edition shoes held by an e-commerce platform. We model endogenous entry... View Details
Keywords: Rare Goods; Scarcity; E-commerce; Consumer Behavior; Auctions
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  • 2015
  • Working Paper

Service Quality, Inventory and Competition: An Empirical Analysis of Mobile Money Agents in Africa

By: Karthik Balasubramanian and David F. Drake
The use of electronic money transfer through cellular networks ("mobile money") is rapidly increasing in the developing world. The resulting electronic currency ecosystem could improve the lives of the estimated 2 billion people who live on less than $2 a day by... View Details
Keywords: Operations Strategy; Base Of The Pyramid; Mobile Money; Inventory Management; Competition; Currency; Service Operations; Mobile and Wireless Technology
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  • April 2017
  • Case

China Construction Bank's Transformation

By: Krishna G. Palepu and Nancy Hua Dai
On March 29, 2017, Wang Hongzhang, Chairman of China Construction Bank, was considering the next steps in the bank’s transformation. In the challenging backdrop of economic slowdown, deep structure adjustment, interest rate liberalization, entry of financial players... View Details
Keywords: Banking; China; Financial Institutions; Strategy; Transformation; Banks and Banking; Financial Services Industry; Banking Industry; China
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  • February 1992 (Revised April 1993)
  • Case

Acid Rain: The Southern Co. (A)

By: Forest L. Reinhardt
The Southern Co., an electric utility, is planning its compliance with the 1990 amendments to the Clean Air Act. The Act established a system of tradeable permits for sulfur dioxide emissions. The company must decide whether to install pollution control equipment and... View Details
Keywords: Energy Generation; Business Strategy; Environmental Sustainability; Cost vs Benefits; Financial Management; Strategic Planning; Investment Return; Government Legislation; Wastes and Waste Processing; Utilities Industry; Energy Industry; United States
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  • 19 Dec 2006
  • First Look

First Look: December 19, 2006

find that in the most recent period buyers have a value of about $550 and the sellers have a value of around $500. We also find that our approach leads to estimates of firm... View Details
Keywords: Sean Silverthorne
  • 24 Jan 2012
  • First Look

First Look: Jan. 24

http://www.people.hbs.edu/mtripsas/articles/Benner%20Tripsas%20SMJ%20forthcoming.pdf Evidence from the Firm: A New Approach to Understanding Corruption Authors:Shawn A. Cole and Anh Tran Publication:In International Handbook on the View Details
Keywords: Sean Silverthorne
  • 22 Mar 2016
  • First Look

March 22, 2016

forthcoming World Scientific Institutions, Institutional Change and Economic Performance in Emerging Markets By: Iyer, Lakshmi Abstract—Emerging markets play an increasingly important role in the global economy, accounting for 31% of... View Details
Keywords: Sean Silverthorne
  • 20 Oct 2010
  • Op-Ed

Export Competitiveness: Reversing the Logic

the current economic and financial crisis, countries around the globe are looking for ways to reignite economic growth. Traditionally, export-led growth has been perceived as one of the most promising... View Details
Keywords: by Christian Ketels
  • March 2016
  • Article

Highway to Success: The Impact of the Golden Quadrilateral Project for the Location and Performance of Indian Manufacturing

By: Ejaz Ghani, Arti Grover Goswami and William R. Kerr
We investigate the impact of the Golden Quadrilateral (GQ) highway project on the Indian organized manufacturing sector using enterprise data. The GQ project upgraded the quality and width of 5,846 km of roads in India. We use a difference-in-difference estimation... View Details
Keywords: Highways; Roads; India; Development; Manufacturing; Density; Rent; Infrastructure; Manufacturing Industry; India
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  • 02 Jul 2020
  • Working Paper Summaries

Inflation with COVID Consumption Baskets

Keywords: by Alberto Cavallo
  • October 2010
  • Article

Culture Clash: The Costs and Benefits of Homogeneity

By: Eric Van den Steen
This paper develops an economic theory of the costs and benefits of corporate culture-in the sense of shared beliefs and values in order to study the effects of "culture clash" in mergers and acquisitions. I first use a simple analytical framework to show that shared... View Details
Keywords: Cost vs Benefits; Organizational Culture; Economics; Information Management; Forecasting and Prediction; Values and Beliefs; Mergers and Acquisitions; Framework; Satisfaction; Motivation and Incentives; Power and Influence; Communication
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  • 29 Sep 2009
  • First Look

First Look: September 29

the level of new investment. But, in the case of investment centers, Economic Value Added, or EVA, is likely to be the most effective single-period measure because it is designed to encourage only... View Details
Keywords: Martha Lagace
  • 2020
  • Working Paper

Working (From Home) During a Crisis: Online Social Contributions by Workers During the Coronavirus Shock

By: Prithwiraj Choudhury, Wesley W. Koo and Xina Li
Prior research has documented that during mortality-related crises workers face psychic costs and are motivated to make social contributions. In addition, management practices that encourage workers to make social contributions during a crisis create value for firms.... View Details
Keywords: Crisis; Social Contributions; Work From Home (WFH); Cannot Work From Home (CWFH); Social Distancing; Online Communities; Coronavirus; COVID-19; Health Pandemics; Employees; Working Conditions; Internet and the Web; Crisis Management
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  • October 2011
  • Article

Concentrating on Governance

By: Dalida Kadyrzhanova and Matthew Rhodes-Kropf
This paper develops a novel trade-off view of corporate governance. Using a simple model that integrates agency costs and bargaining benefits of management friendly provisions, we identify the economic determinants of the resulting trade-offs for shareholder value.... View Details
Keywords: Market Participation; Corporate Governance; Business and Shareholder Relations
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