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  • 12 Oct 1999
  • Research & Ideas

Confronting the Challenges that Face Bricks-and-Mortar Stores

grocery-shopping system that grouped cold cereals by their main ingredients (rice, corn, or wheat, for example). Many shoppers had trouble finding their favorite brands because they didn't know the ingredients. Lesson 6: Study The Effects... View Details
Keywords: by Raymond Burke; Retail
  • 02 Sep 2016
  • Op-Ed

The Twitter Election

advertisements in battleground or swing states. These ads are designed to raise doubts about and paint a picture of Trump before he has enough money to hit the airwaves in earnest. Complementing this air war is Clinton's well-organized... View Details
Keywords: by John Quelch and Thales Teixeira
  • 01 Jan 2008
  • News

Anand G. Mahindra, MBA 1981

Nature, Purpose, and Practice of the Movie Business, by David Mamet “My penchant is for building brands that find a place in the customer’s mind and for developing businesses that live or die by how well they connect with the consumer.”... View Details
  • February 2021 (Revised March 2022)
  • Case

TikTok in 2020: Super App or Supernova?

By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details
Keywords: Business Model; Business Startups; Business Organization; Change Management; Disruption; Cross-Cultural and Cross-Border Issues; Global Strategy; Health Pandemics; Innovation Strategy; Growth and Development Strategy; Growth Management; Brands and Branding; Marketing Strategy; Marketing Channels; Network Effects; Digital Platforms; Product Design; Product Development; Partners and Partnerships; Opportunities; Social Issues; Mobile and Wireless Technology; Internet and the Web; Value Creation; United States; China
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  • 25 Sep 2006
  • Research & Ideas

How Software Platforms Revolutionize Business

solutions for myriad tasks that previously were performed in traditional, non-tech ways. In this way, they have improved the productivity of many traditional industries (just look at all the industries that use PCs today) and created View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
  • 25 Mar 2001
  • Research & Ideas

Who Wants to Be an Entrepreneur? [Part II]

reliable, branded beauty services in office parks and hotels, but she focused first on the high-visibility airport market, where customers in transit needed the services she could provide—and might relish them as an alternative to waiting... View Details
Keywords: by John S. Rosenberg
  • 11 Jul 2006
  • First Look

First Look: July 11, 2006

the following century. Firms employed marketing and marketing strategies to diffuse products and brands internationally despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The... View Details
Keywords: Sean Silverthorne
  • 01 Oct 2021
  • Blog Post

Alumni Spotlight: Career Advice from Alums Working in Climate

to improve resource efficiency, creating and discovering new game-changing planet-friendly raw ingredients, reducing waste across the value chain, and designing compelling brands to educate consumers and... View Details
Keywords: Energy / Cleantech
  • Web

Trade Catalogs - The Art of American Advertising

of “Posting” Brand Name Management A Marketing Revolution “The contents of a catalogue . . . must tell their story in about the same way as the well-posted salesman would orally present the advantages of the goods.” Fowlers Publicity... View Details
  • Web

Trade Cards - The Art of American Advertising

“Posting” Brand Name Management A Marketing Revolution “Millions upon millions . . . of the most varied designs were thrown on the market. . . . Hardly a business man in the country has not at one time or... View Details
  • 09 Feb 2016
  • First Look

February 9, 2016

Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=39907 Does 'What We Do' Make Us 'Who We Are'? Organizational Design and Identity Change at the Federal Bureau of Investigation By: Gulati, Ranjay, Ryan Raffaelli, and... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2003
  • News

Can Manufacturing Keep Its Edge?

it far because there’s a lot of air you’re moving around,” he explains. “This is very much a local business.” Consumer preference for plastic and the marketing trend toward rejuvenating a brand with new packaging View Details
Keywords: Julia Hanna; Manufacturing
  • 01 Jun 1996
  • News

Reinventing Marketing

and held on campus in May. More than fifty academics and business practitioners participated in the conference, designed to explore how marketing will be carried out in the interactive era. Associate Professor John A. Deighton, who joined... View Details
Keywords: Mary Jane Higgins; Illustration by Peter Hoey
  • 12 Jan 2017
  • News

Personalizing Women’s Path to Success

child-rearing hiatus. Lisa Skeete Tatum (MBA 1998) has designed what she calls the ideal “playbook” for those situations, and more, with Landit, a technology startup that offers personal brand and network... View Details
Keywords: Jill Radsken
  • 25 Sep 2000
  • Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

television brings people together and lets advertisers build giant brands and promote broad cultural trends, the Web segments the audience into small pockets of interest. Mass marketers have a whole new game to learn if they aspire to... View Details
Keywords: by Peter K. Jacobs
  • 28 Aug 2017
  • Research & Ideas

Should Industry Competitors Cooperate More to Solve World Problems?

performance on business-relevant ESG issues based on a firm’s industry membership has a positive association with future financial performance. A company’s efforts to improve its social impact could result in cost savings, increased brand... View Details
Keywords: by Sean Silverthorne; Financial Services; Manufacturing; Agriculture & Agribusiness; Mining
  • 01 Dec 2013
  • News

Faster, Bigger, Stronger: Supersizing the NFL

industry segments that depend on the NFL." Surveying the league's 32 franchises, Grubman observes that each has arguably become a global brand in its own right."The size and complexity of the local franchise as a business has exploded in... View Details
Keywords: Finance; Management; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 08 May 2007
  • First Look

First Look: May 8, 2007

  Working PapersStrategy-proofness versus Efficiency in Matching with Indifferences: Redesigning the NYC High School Match Authors:Atila Abdulkadiroglu, Parag A. Pathak, and Alvin E. Roth Abstract The design of the New York City (NYC)... View Details
Keywords: Martha Lagace
  • 15 Aug 2017
  • First Look

First Look at New Research and Ideas, August 15, 2017

World War I, where she engaged with relentless competition in the upscale cosmetics market with her rival Elizabeth Arden. The case examines how Rubinstein created a luxury brand and enables a discussion of the impact of such View Details
Keywords: Sean Silverthorne
  • 02 Jun 2014
  • Research & Ideas

Excerpt: ‘A Social Strategy’

eschewed broadcasting messages to customers, instead focusing on connecting customers to each other, subsequently linking those customers' actions to increased profitability. To see this approach in action, consider eBay's Group Gifts app, launched in late 2010 and... View Details