Design thinking - Publications - Faculty & Research

23 Apr 2018
Research & Ideas

Sponsorship Programs Could Actually Widen the Gender Gap

FabioFilzi Key aspects of corporate sponsorship programs, while designed to advance women’s careers, may end up widening the gender gap rather than narrowing it, according to new experimental research. “We’re not trying to say that... View Details

Keywords: by Carmen Nobel

11 Apr 2023
Blog Post

BTG Bioliquids: Creating Fast Pyrolysis Bio-Oil from Biomass Residue Streams

visit we learned that the volatility of the input prices can have a profound impact on renewable energy production. The price of the biomass sourced to produce fast pyrolysis bio-oil fluctuates greatly. In fact, since BTG Bioliquids first View Details

08 Feb 2000
Research & Ideas

Building Effective R&D Capabilities Abroad

every aspect of corporate strategy." The articles in the book have been selected, he writes, "to help corporate leaders think through global strategies at a time when there are few guideposts to navigating the mind-boggling... View Details

Keywords: by Walter Kuemmerle

09 Jun 2024
Blog Post

The EC Formula: MBA Class of 2024 Looks Back

an organization that uses engineering and design to improve people’s experiences with the health care system. The intersection of health care and tech is such a powerful space. I took STRATTECH to build fluency in the broader tech... View Details

05 Mar 2012
Research & Ideas

Is JC Penney’s Makeover the Future of Retailing?

brands, simplified pricing that replaces the retailer's constant sales and coupons, and an updated store design that promises to make one think more of Apple's high-touch emporiums than a typical department... View Details

Keywords: by Kim Girard; Retail

25 Jan 2017
HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

think of the role of advertising as providing primes that are psychological in nature as a means of persuasion, you can take something that exists in society—a consumer preference for fair skin—and leverage it for good or for bad.”... View Details

Keywords: by Dina Gerdeman; Beauty & Cosmetics

23 May 2018
News

Claudio L. Haddad, OPM 12, 1987

Rio as an academic after earning a PhD at the University of Chicago. HBS is one of the schools that inspires Insper’s business school, for example, and it uses the case method to teach students in classrooms that were designed using HBS... View Details

Keywords: Susan Young

04 Dec 2019
Book

Creating the Experimentation Organization

new ideas and gauge their effects is a game changer, revealing surprising insights that can lead to incremental changes that can have a cumulatively huge effect on business. After research that the checkout experience could be improved, for example, Booking’s View Details

Keywords: by Michael Blanding

06 Jan 2014
Research & Ideas

Technology Re-Emergence: Creating New Value for Old Innovations

proposed the idea of a low-cost quartz design that would compete in the market not on precision, but on fashion. SMH pursued the risky idea, but the project's young engineers, Elmar Mock and Jacque Muller, found themselves ostracized by... View Details

Keywords: by Carmen Nobel; Apparel & Accessories; Technology; Consumer Products

04 Feb 2014
What Do You Think?

Has Listening Become a Lost Art?

when they raised their hand, the point at which they stopped listening to what was being said by other students. Others posed counter-questions that are important to consider as well. For example, Aim suggested, "I think the right... View Details

Keywords: by James Heskett

Web

Disruptive Innovation Online Course | HBS Online

Sahlman Master a proven framework for building and financing new ventures, and make your entrepreneurial dreams a reality. 4 weeks, 6-8 hrs/week Enroll by March 20 $1,850 Certificate Design Thinking and... View Details

21 Sep 2023
Blog Post

Hands-on Learning About Global Markets

visiting a senior center in a Boston suburb to understand how comfortable seniors were with technology. In Buenos Aires, the team used design thinking to identify new marketing ideas and iterate based on the... View Details

30 Jun 2003
Research & Ideas

Are You Supporting Your B Players?

they preach. Drawing inspiration from Edgar H. Schein's influential book Career Dynamics, DeLong suggested that managers should think about three levels of human behavior in organizations. The first is technical skills, be they in... View Details

Keywords: by Martha Lagace

01 Dec 2022
News

Future Vision

issues that must be dealt with on a daily basis. Angela Crispi (MBA 1990), our executive dean for administration, has been a wonderful partner in this respect. Early on, as I was thinking about our agenda and the priorities we might... View Details

Keywords: Brian Kenny; Educational Support Services; Educational Services

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

collect the data, and then expect machine learning methods to spit out insight for you.” “We tend to think that when we have all this rich data and this machine learning technology, that the machines are going to just come up with the... View Details

Keywords: by Kristen Senz

24 Sep 2018
Research & Ideas

How Cost Accounting is Improving Healthcare in Rural Haiti

personnel who had no previous experience with measuring costs at all. Working with local administrators, the team designed a simple procedure for collecting data on patient care. As the case explains: “The process started with the data... View Details

Keywords: by Carmen Nobel; Health

01 Feb 2010
Research & Ideas

The ‘Luxury Prime’: How Luxury Changes People

executives on Wall Street. According to Chua, their research found that "people who were made to think about luxury prior to a decision-making task have a higher tendency to endorse self-interested decisions that might potentially... View Details

Keywords: by Sarah Jane Gilbert

20 Aug 2013
First Look

First Look: August 20

challenge to centuries-long traditions in design and construction that green building represents. The contributors consider the changes associated with green building through a sociological and organizational lens. They discuss shifts in... View Details

Keywords: Anna Secino

18 Jul 2011
Research & Ideas

Looking in the Mirror: Questions Every Leader Must Ask

risk not only doing too much themselves but also losing these valuable employees, who can become frustrated that they aren't being challenged to build their skills and careers at the company. If You Had To Design Your Company Today With A... View Details