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(840)
- People (2)
- News (122)
- Research (618)
- Events (7)
- Multimedia (1)
- Faculty Publications (399)
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- 17 Jan 2012
- First Look
First Look: January 17
stocks: stocks of large, mature, low-volatility, profitable, dividend-paying firms that are neither high growth nor distressed. Variables derived from the yield curve that are already known to predict returns on bonds also predict returns... View Details
Keywords: Sean Silverthorne
- 06 Mar 2012
- First Look
First Look: March 6
Science of Viral Ads Author:Thales Teixeira Publication:Harvard Business Review 90, no. 3 (March 2012) Abstract It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and friends. Several techniques... View Details
Keywords: Sean Silverthorne
- 04 Dec 2012
- First Look
First Look: December 4
reviews on average) and accuracy (some reviewers are more erratic than others), (2) reviewers to be influenced by existing reviews, and (3) product quality to change over time. We apply this approach to reviews from Yelp.com to derive... View Details
Keywords: Carmen Nobel
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