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  • 01 Jan 2005
  • News

Joseph J. O'Donnell, MBA 1971

Founder, Chairman & CEO, Boston Culinary Group, Inc. Return to Alumni Achievement Awards main page EARLIER EDUCATION Harvard College, 1967 A.B., Government and Economics LIFELONG LESSON FROM HBS "The analytical process I learned at HBS... View Details
  • 26 Jun 2018
  • First Look

New Research and Ideas, June 26, 2018

but this article shows it has never been true historically. Using longitudinal data on individual firms from the nineteenth century onwards, it reveals evidence of how entrepreneurs and firms with multinational activity faced by market... View Details
Keywords: Dina Gerdeman
  • 13 Nov 2019
  • Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

Imagine a future in which a smart marketing machine can predict the needs and habits of individual consumers and the dynamics of competitors across industries and markets. This device would collect data to answer strategic questions,... View Details
Keywords: by Kristen Senz
  • 11 Apr 2024
  • News

Mission Control

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. By the time Peter Platzer (MBA 2002) was a teenager, he knew he wanted to be a physicist—and he was fascinated by space, eagerly engrossed in space-time diagrams... View Details
  • Web

Marketing Awards & Honors - Faculty & Research

Sponsorship on Social Influencers.” 2020 Eva Ascarza : Selected as a Marketing Science Institute Scholar in 2020. Jill J. Avery : Winner of the 2020 Case Centre Award in the Marketing Category for “Predicting Consumer Tastes with Big Data... View Details
  • Web

Technology & Operations Management Awards & Honors - Faculty & Research

Laureate in 2022 by the Institute for Operations Research and the Management Sciences (INFORMS) for “Data-Driven COVID-19 Vaccine Development for Janssen” ( INFORMS Journal on Applied Analytics ) with Dimitris Bertsimas, Xinggang Liu,... View Details
  • 24 Oct 2017
  • First Look

First Look at New Research and Ideas, October 24, 2017

the operations literature that systematically analyze the impact of e-intermediaries are lacking. Our work fills this gap and answers practical questions regarding the responsible operations of e-intermediaries. Methodology: We develop an View Details
Keywords: Sean Silverthorne
  • 20 Nov 2019
  • Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

purchasing other relevant products, from movies and books to clothes and food. Global spending on big data and business analytics is expected to increase 12 percent to $189 billion this year, and rise... View Details
Keywords: by Dina Gerdeman
  • Web

Business Economics Online Course | HBS Online

Business Analytics, Economics for Managers, and Financial Accounting with a final exam. 10-17 weeks, 8-15 hrs/week Apply by August 25 $2,650 Credential Business Analytics Professor Janice Hammond Unlock actionable insights by mastering... View Details
  • 04 Apr 2018
  • Research & Ideas

Smart Cities are Complicated and Costly: Here's How to Build Them

Chombosan Much promotion of smart cities assumes that municipalities will take a proactive, top-down, technology-first approach to urban progress. Thus far, these initiatives look for some forward-thinking city official (or immensely deep-pocketed private investor) to... View Details
Keywords: by John Macomber; Construction; Green Technology
  • Web

Privacy Policy & Legal Info | HBS Online

your request in our Support Portal . This Privacy Notice (“Notice”) explains the data privacy practices of Harvard Business School Online (“HBS Online”, "we”, “us”, or “our”) in connection with your use of online.hbs.edu or any other... View Details
  • 16 Mar 2020
  • Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

when. With facial recognition and infrared cameras, there can be time series data collected from your temperature and probably what was in the breaths you exhaled, captured over weeks and years, as you enter vestibules and ride... View Details
Keywords: by Dina Gerdeman
  • May 2013
  • Case

Launching Krispy Natural: Cracking the Product Management Code

By: Frank V. Cespedes and Heather Beckham
Pemberton Products is a U.S. market leader in the cookie and bakery snacks segment of the sweet snack market. Looking to expand into the salty snack market, the company acquires Krispy Inc., a maker of salty snack crackers located in the southeastern U.S. To compete... View Details
Keywords: Analytics and Data Science; Competition; Organizational Culture; Management Teams; Brands and Branding; Expansion; Marketing Strategy; Product Launch; Acquisition; Food and Beverage Industry; Ohio; United States
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  • 01 Sep 2023
  • News

Alumni and Faculty Books

Edited by Margie Kelley The Happiness Handbook By Landon Carter (MBA 1967) Marshall and McClintic Publishing Have you ever wished you had the instruction manual for being a happy human on planet Earth? This book will answer some of life’s fundamental questions: Who am... View Details
  • Web

Sustainable Investing Course | HBS Online

sustainable finance is, its challenges, the path forward, and its key players. Akanksha Davera Sustainable Investing Participant Gain frameworks and analytical tools you can apply to make future financial decisions that serve your... View Details
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big data obtained from Google Analytics and the company’s own sales and customer databases to select the next... View Details
Keywords: Carmen Nobel
  • 04 Nov 2015
  • What Do You Think?

Why Does Gender Diversity Improve Financial Performance?

included those that “women have greater analytical skills and coordinate activities with much (greater) ease than men while upholding company values and strategy” (Mathews Daniel Kapito); “Having senior female leaders should lead to... View Details
Keywords: by James Heskett
  • 02 May 2022
  • What Do You Think?

Can the Case Method Survive Another Hundred Years?

source of criticism from those preferring research based on large data bases of quantitative information and advanced analytic techniques. "It can be a living hell for some distinguished CEOs returning to... View Details
Keywords: by James Heskett; Education
  • 20 Oct 2003
  • Research & Ideas

Gaps in the Historical Record: Development of the Electronics Industry

Japan's Fujitsu; in 1996 they were two and a half times those of its largest competitors, Japan's Fujitsu and Hewlett-Packard. IBM had, of course, been the dominant enterprise in the data processing industry well before the coming of the... View Details
Keywords: by Alfred D. Chandler Jr.; Consumer Products
  • 20 Oct 2011
  • Research & Ideas

Getting the Marketing Mix Right

to the effectiveness of their marketing instruments” Thomas J. Steenburgh, an associate professor in the Marketing Unit at Harvard Business School, has developed a new analytical tool that more accurately measures the effectiveness of... View Details
Keywords: by Dina Gerdeman