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Show Results For
- All HBS Web
(1,188)
- People (2)
- News (232)
- Research (783)
- Events (2)
- Multimedia (1)
- Faculty Publications (255)
- 11 Apr 2007
- Research & Ideas
Adding Time to Activity-Based Costing
McKinsey to found Acorn Systems where he developed software to incorporate time equations into ABC. The software modeled how, for example, the time to process a customer order would vary depending on whether it was a standard or a View Details
Keywords: by Sarah Jane Gilbert
- 13 Aug 2018
- Blog Post
Following My Dream: Launching a Venture
Initially aiming to recruit 1-2 summer interns to support me in my endeavor, I ended up hiring an amazing and diverse team of six interns who are as excited about the idea as I am. Given my background in mechanical engineering, I was... View Details
Keywords: Entrepreneurship
- 15 Jan 2013
- First Look
First Look: January 15
only player in its segment to have a national presence. Headquartered in Chennai, India, the company built its unique national brand by emphasizing innovation, customer centric practices, quality, and... View Details
Keywords: Sean Silverthorne
- 15 Jul 2015
- Research & Ideas
Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday
Amazon.com is taking an interesting approach to its birthday this year. The company is throwing itself a party where all its Prime customers get the gifts. Amazon Prime Day is slated for July 15th, "a one-day shopping event with more... View Details
- 24 Apr 2014
- News
Empowering Japan through e-commerce
he developed a web-based shopping mall—Rakuten, which roughly means “optimism”—often called the Amazon.com of Japan. “We created an online marketplace where customers can interact with shop owners, and we empower our merchants to build... View Details
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
and his team—which included Kristy Cunningham—to get to the heart of what exactly had happened to the 62-year-old icon. The redesign is part of an initiative by McDonald’s corporate to modernize the customer... View Details
- 05 Oct 2010
- First Look
First Look: October 5, 2010
and market-implied yields fell, and the ability of ratings to predict default deteriorated. We offer several possible explanations for these findings that are linked to existing theories. Download the paper: http://www.hbs.edu/research/pdf/09-051.pdf The Impact of... View Details
Keywords: Sean Silverthorne
- 01 Dec 2000
- News
Core Values Keep Airline Flying High
Airline Industry Program at MIT, an initiative examining how major commercial airline carriers are facing the challenges of their rapidly changing industry. Staying on top of an industry facing more regulation (including the Airline... View Details
- 25 Aug 2022
- News
Case Study: Sound Check
Illustration by Neil Webb Illustration by Neil Webb Josh Hoffman-Senn (MBA 2019) and fellow cofounder of LS, Jimmy Pemberton, launched their initial digital toolkit in 2021, after seeing fellow musicians search out supplemental income... View Details
- 02 Mar 2011
- Research & Ideas
Managing the Open Source vs. Proprietary Decision
on customized software, bundled software, and (to a lesser extent) support services are significantly more likely to engage in some open source than pure software developers. Synergies are likely to make it more attractive to combine open... View Details
- Web
Strategic Plan | Information Technology
who make a difference in the world. Underpinning our mission, vision, and priorities is a set of strategic initiatives that will help us ensure a cutting-edge digital and technology landscape. The strategic plan was developed in close... View Details
- 17 Jun 2002
- Research & Ideas
A Litmus Test for Entrepreneurs
because he had a much clearer idea about what would and would not work after his initial experience. During that first year, for instance, he found that Spanish customers felt more comfortable ordering... View Details
Keywords: by Walter Kuemmerle
- 15 Jun 2021
- News
Case Study: Inside Story
backing from Bling Capital, DCM, and Precursor Ventures. Saga grew its initial customer base during the pandemic as families searched for ways to stay connected across the distance, Lin says. Through the... View Details
- 24 Apr 2006
- Research & Ideas
Managing Alignment as a Process
functional support units. Business units to customers: The priorities of the customer value proposition are communicated to targeted customers and reflected in specific View Details
- 01 Oct 1997
- News
Expanded Elective Curriculum Offers Students A Wealth of Choices
Management and Entrepreneurial Finance, continue to broaden their scope and impact on entrepreneurial studies at HBS. The EC also now offers many small, innovative courses such as Professor Elon Kohlberg's Analytical Reasoning, Professor Gerald Zaltman's View Details
- Web
Trade Cards - The Art of American Advertising
might use the same card design to feature their products, while firms with larger advertising budgets could order custom designs. Trade cards had to both entice customers and provide them with useful... View Details
Rick Grinnell
Engineering from MIT and an MBA from HBS. Areas to support: - General start-up foundation development - AI roadmap and talent recruiting - GTM strategy - Driving initial customer adoption - Career advice View Details
- 06 Dec 2021
- News
Leadership in the Digital Age
six HBS Global Research Centers, Hill and her Leadership Initiative team hosted a series of virtual roundtable discussions on the pressing issues that accompany digital transformation. The goal: to examine how leadership has evolved in... View Details
Keywords: April White
- Profile
Ann Lucena
focuses. I like the initiatives they support in health care and entrepreneurship. The school provides opportunities that help students learn about new areas as they grow." Most importantly, it's the classroom experience that stands... View Details
- 21 Apr 2003
- Research & Ideas
Are Crummy Products Your Next Growth Opportunity?
Sony sold them to teenagers, a group that couldn't afford the nice-sounding, floor-standing radios their parents enjoyed. For them, a transistor would do just fine. Once the initial crummy product has kick-started a market, follow-on... View Details
Keywords: by Sean Silverthorne