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  • All HBS Web  (2,364)
    • People  (10)
    • News  (736)
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    • Events  (12)
    • Multimedia  (30)
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← Page 31 of 2,364 Results →
  • November 2024
  • Case

AlphaGo (A): Birth of a New Intelligence

By: Shikhar Ghosh and Shweta Bagai
This case, the first of a three-part series, traces DeepMind's evolution from its 2010 founding through its acquisition by Google in 2014. Often referred to as the "Apollo project" of artificial intelligence, DeepMind used games as a testing ground to develop AI... View Details
Keywords: AI and Machine Learning; Technology Adoption; Games, Gaming, and Gambling; Technological Innovation; Creativity; Technology Industry; South Korea; China; United States
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Ghosh, Shikhar, and Shweta Bagai. "AlphaGo (A): Birth of a New Intelligence." Harvard Business School Case 825-073, November 2024.

    Rebecca A. Karp

    Rebecca Karp is an Assistant Professor in the Strategy Unit at Harvard Business School. She teaches Strategy in the MBA required curriculum. Professor Karp is a field researcher and ethnographer. Her research examines how companies formulate and... View Details

    • September 2023
    • Case

    The Meteoric Rise of Skims

    By: Ayelet Israeli, Jill Avery and Leonard A. Schlesinger
    Since its founding in 2019 by Kim Kardashian and Jens Grede, Skims, a solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear with an eye toward body-type and skin-tone inclusivity, has experienced a meteoric rise. Kardashian, who... View Details
    Keywords: Brand; Branding; Direct-to-consumer; DTC; Influencers; Influencer Marketing; Fashion; Growth; Direct Marketing; Influence; Reputation; Social Inference; Consumer Goods; Consumer Products; Female Entrepreneur; Female Protagonist; Entrepreneurship And Strategy; Brand & Product Management; Competitive Advantage; Online Followers; Retail; Retail Formats; Retailing; Online Retail; Celebrities; Celebrity; Celebrity Endorsement; Go To Market Strategy; Apparel; Startup Marketing; Startups; Social Influencers; Brands and Branding; Growth and Development Strategy; Growth Management; Distribution Channels; Digital Marketing; Advertising; Power and Influence; Social Media; Fashion Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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    Israeli, Ayelet, Jill Avery, and Leonard A. Schlesinger. "The Meteoric Rise of Skims." Harvard Business School Case 524-023, September 2023.
    • Research Summary

    Teamwork and Innovative Behavior with Professor Jeff Polzer and Hila Lifshitz

    In a field setting, we explore how teamwork could enhance team members' interpersonal relationships and work performance.  We collect longitudinal survey data and measure creative performance of a US company's employees before, during, and after they... View Details
    • August 2013
    • Teaching Plan

    Remicade-Simponi

    By: Guhan Subramanian and Charlotte Krontiris
    This exercise models a negotiation between two pharmaceutical companies—Johnson & Johnson and Merck—concerning the international distribution rights for Remicade, a blockbuster anti-arthritis drug. At odds over the original distribution contract, the two companies... View Details
    Keywords: Johnson & Johnson; Merck; Negotiation; Negotiation Participants; Negotiation Deal; Pharmaceutical Industry
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    Subramanian, Guhan, and Charlotte Krontiris. "Remicade-Simponi." Harvard Business School Teaching Plan 914-006, August 2013.
    • 24 May 2021
    • News

    This Fintech Startup Thinks It Can Help Companies Build Conscious Business Cultures

    • 24 Aug 2016
    • News

    Entrepreneurs versus regulators

    • 23 Mar 2012
    • News

    B-School Research Briefs

    • Research Summary

    Overview

    What makes some organizations more innovative than others? Innovation follows from strategy and structure. A good strategy allows individuals to impose their own imagination towards organizational goals in a coordinated way. Good structure adds incentives that... View Details
    • 29 Jul 2014
    • News

    Successful Innovation Leaders 'Make Their Organizations Ready And Willing To Perform'

    • January 2009 (Revised May 2009)
    • Case

    Innovation at Mahindra & Mahindra (A)

    By: Stefan H. Thomke and Briana Doerr Luthra
    Describes the Mahindra & Mahindra Group's approach to innovation. The Group is among the top industrial houses in India and its managing director Anand Mahindra has put innovation at the core of its growth strategy. Emphasis is placed on managing the balance between... View Details
    Keywords: Innovation and Management; Growth and Development Strategy; Problems and Challenges; Marketing; Business Processes; Product; Innovation Strategy; Organizational Design; Demand and Consumers; Auto Industry; Agriculture and Agribusiness Industry; India
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    Thomke, Stefan H., and Briana Doerr Luthra. "Innovation at Mahindra & Mahindra (A)." Harvard Business School Case 609-065, January 2009. (Revised May 2009.)
    • Research Summary

    The Process of Managing Business Transformation

    By: Richard L. Nolan
    Richard L. Nolan is examining the process of business transformation, which he characterizes as the creative destruction of industrial economy management principles and the evolution of a set of workable management principles for the information economy. According to... View Details
    • May 2022
    • Case

    Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign

    By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
    This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details
    Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Advertising Industry; United States
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    Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.
    • November 2016 (Revised April 2018)
    • Case

    reMarkable: e-Writing the Future

    By: Elie Ofek and Curtis Hsu
    Magnus Wanberg is the creator of reMarkable, a breakthrough e-writer device set apart from similar products on the market by having solved the frustrating “slow ink” problem typically experienced on pen-based electronic devices, thus providing a “pen and paper” like... View Details
    Keywords: Entrepreneurial Marketing; Innovation Management; Go To Market Strategy; Marketing Plan; Target Market; Digital Devices; Consumer Electronics; Forecasting; Information Technology; Marketing Strategy; Innovation and Management; Marketing Channels; Entrepreneurship; Forecasting and Prediction; Product Marketing; Product Development; Electronics Industry
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    Ofek, Elie, and Curtis Hsu. "reMarkable: e-Writing the Future." Harvard Business School Case 517-018, November 2016. (Revised April 2018.)
    • May 1986
    • Supplement

    Gillette Co.: Dry Idea Advertising (C), Video

    Designed for use in class as an epilogue to the story of the struggle to solve creative problems on Gillette's Dry Idea antiperspirant. The videotape announces the bake-off competition winner: BBDO. It also shows excerpts from interviews conducted a year and a half... View Details
    Keywords: Advertising; Consumer Products Industry
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    Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (C), Video." Harvard Business School Video Supplement 886-513, May 1986.
    • 05 Feb 2014
    • News

    Emotions as a negotiating tool

    • 08 May 2008
    • News

    Professor Thomas McCraw Wins the Hagley Prize in Business History

    • 26 Nov 2008
    • News

    Professor Thomas McCraw Honored by International Joseph A. Schumpeter Society

    • September–October 2024
    • Article

    How AI Can Power Brand Management

    By: Julian De Freitas and Elie Ofek
    Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details
    Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships
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    De Freitas, Julian, and Elie Ofek. "How AI Can Power Brand Management." Harvard Business Review 102, no. 5 (September–October 2024): 108–114.

      Gary P. Pisano

      Gary Pisano is the Harry E. Figgie, Jr. Professor of Business Administration at the Harvard Business School where he has been on the faculty since 1988. From 2018-2023, Pisano was Harvard Business School’s Senior Associate Dean for Faculty Promotion and... View Details

      Keywords: biotechnology; electronics; health care; manufacturing; pharmaceuticals
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