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  • All HBS Web  (1,467)
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    • News  (467)
    • Research  (653)
    • Events  (3)
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  • 18 May 2015
  • Research & Ideas

Advertisers Get Serious About Playing With Their Brands

became the marker," Deighton says. These days, marketing mavens realize that social media is best at building emotional bridges with consumers, done by inviting them to be part of the process. And so they are hard at work inventing... View Details
Keywords: by Dina Gerdeman; Advertising
  • 28 May 2013
  • Research & Ideas

Can LEGO Snap Together a Future in Asia?

Mintzberg argued that strategic planning techniques (such as scenario planning) do not work well for organizations because they typically fail to engage business managers and remain detached from everyday action. But Mikes says the... View Details
Keywords: by Kim Girard; Entertainment & Recreation
  • 29 Apr 2002
  • Research & Ideas

Star Power! How to Win in Professional Services

But this is a far cry from the PSF CEO, who lives and works among her "shareholders." She passes them in the hall, eats lunch with them, and has to guide them productively to accomplish her objectives. Even if they View Details
Keywords: by Jay W. Lorsch & Thomas J. Tierney
  • 15 Oct 2001
  • Research & Ideas

Rethinking E-Leadership

era are especially in need of this kind of updating. 1. Forgo stewardship for entrepreneurship. A steward, writes Robert Hargrove, co-CEO of Masterful Coaching, based in Brookline, Mass., in E-Leader, is someone who conserves the existing business. An entrepreneur... View Details
Keywords: by Melissa Raffoni
  • 13 Aug 2020
  • Research & Ideas

6 Ways to Support COVID-Weary Employees

working together,” the article says. We talked to the researchers about how organizations can help employees cope with this difficult period—including everything from guaranteeing paid sick leave and gathering staff for virtual happy... View Details
Keywords: by Dina Gerdeman
  • 24 Sep 2013
  • First Look

First Look: September 24

for Bankruptcy. Now What? Taking the Long View By: Werker, Eric D., and Benjamin Kennedy Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=45603   Working Papers Creating a Design Commons:... View Details
Keywords: Sean Silverthorne
  • 12 Sep 2005
  • Research & Ideas

The Broadband Explosion: Thinking About a Truly Interactive World

called "The Computer as a Communication Device." These guys imagined human capabilities moving to a new level when real-time interactivity was realized. They expected an acceleration of our abilities to innovate and work... View Details
Keywords: by Sara Grant; Technology; Communications; Telecommunications
  • 03 Feb 2011
  • What Do You Think?

Are We Going “Back to the Future” In Researching Management?

towards empowering employees to be creative and make decisions," which she believes will continue. Penny Cortez thinks that we should see more research on why "bad leadership seems to be more common than good " Illysa would... View Details
Keywords: Re: James L. Heskett
  • 21 Mar 2004
  • Research & Ideas

Loyalty: Don’t Give Away the Store

spend X amount and receive an offer or discount of some kind. When you talk to retailers about their frequent shopper programs, they'll say the programs work and are very profitable. Then you ask, "How do you know it's working?"... View Details
Keywords: by Manda Salls; Consumer Products; Retail
  • 16 Aug 2010
  • Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

marketing has undergone immense changes over the past decade, and those changes are driving an increasing need for data analysis. Marketing today combines both art and science: Managers must combine creative thinking with rigorous... View Details
Keywords: by Sarah Jane Gilbert
  • 02 Apr 2019
  • First Look

New Research and Ideas, April 2, 2019

Gender Inequality: The Work-family Narrative as a Social Defense Against 24/7 Work Culture By: Padavic, Irene, R. Ely, and Erin M. Reid Abstract—It is widely accepted that the conflict between women’s family obligations and professional... View Details
Keywords: Dina Gerdeman
  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

things is an essential part of the creative process. People must be allowed to voice half-finished thoughts, ask questions from left field, and brainstorm out loud; it creates a culture in which a minor flub or momentary lapse is no big... View Details
Keywords: by Sean Silverthorne
  • 28 Oct 2013
  • Research & Ideas

Responsible Leadership in an Unforgiving World

Struggle is an experience we instinctively avoid, looking for any way to minimize the hard work and pain involved in getting what we want. And yet—nearly every book we read and movie we watch involves someone struggling mightily to... View Details
Keywords: by Michael Blanding
  • 13 Mar 2012
  • First Look

First Look: March 13

software and IT service firms will likely have an inward focus over the next five years and will, therefore, only slowly emerge onto the global market.   Working PapersThe Role of Organizational Scope and Governance in Strengthening... View Details
Keywords: Sean Silverthorne
  • 16 Mar 2003
  • Research & Ideas

At the Center of Corporate Scandal Where Do We Go From Here?

is above average. And in a lot of companies the way the system works is most CEOs want to be at the 75th percentile of the distribution of compensation. Well, you can imagine what happens. You get a ratcheting up effect as that... View Details
Keywords: by Kim B. Clark
  • 09 Aug 2011
  • First Look

First Look: August 9

right questions—and work through the answers in ways that are right for you. By asking these questions, you can craft new strategies for staying on top of your game. Read the paper:... View Details
Keywords: Sean Silverthorne
  • 07 Dec 2009
  • Research & Ideas

Government’s Positive Role in Kick-Starting Entrepreneurship

table, or creating a favorable environment. Such efforts to create the right climate for entrepreneurship are likely to have several dimensions. Ensuring that creative ideas can move easily from universities and government laboratories is... View Details
Keywords: by Sean Silverthorne; Technology
  • 02 Jun 2003
  • Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

Douglas B. Holt says brand managers have little appreciation for how myths in American culture can be used to create "extraordinary" brand-building opportunities. In this e-mail interview, Holt discusses a recent working paper... View Details
Keywords: by Manda Salls
  • 22 Feb 2000
  • Research & Ideas

The Mind of the Market: Extending the Frontiers of Marketing Thought

might serve the study of consumer behavior. An HBS professor since 1991, Zaltman's work actually cuts across a number of boundaries. He's a co-director (with Stephen M. Kosslyn, Professor of psychology at Harvard University) of the Mind... View Details
Keywords: by Martha Lagace
  • 16 Aug 2024
  • In Practice

Election 2024: What's at Stake for Business and the Workplace?

Ahead of the Democratic National Convention, HBS Working Knowledge gathered insights from Harvard Business School faculty about what’s at stake for companies, and how the election might impact workplaces. They offer an assessment as the... View Details
Keywords: by Rachel Layne
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