Creative Production - Publications - Faculty & Research

01 Dec 2018
News

Alumni and Faculty Books for December 2018

manage my team? What is constantly changing in the environment? And how can I have a greater impact? Unlocking Creativity by Michael Roberto (MBA 1995; DBA 2000) Wiley Roberto explores the creative process... View Details

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Innovation & the War Effort - Edwin H. Land & Polaroid | Harvard Business School

companies. 26 As head of the Office of Scientific Research and Development during World War II, Bush enlisted Polaroid in the cause, and the company entered into a contract with the National Defense Research Committee to create a range of View Details

01 Apr 1997
News

The Businesslike Gourmet: Karen Page on America's Foodservice Industry

Karen Page (MBA '89) is a consultant to Fortune 500 food companies in marketing strategy, culinary trends, and new product development. With her husband, Andrew Dornenburg, a professional chef, she has written the award-winning Becoming a... View Details

13 Jun 2014
News

The Art of Effecting Change

artists to fund a variety of projects, ranging from major site-specific installations to endeavors that support the entire creative ecosystem, such as the international professional journal for curators, The Exhibitionist. Evans, who... View Details

Keywords: Jill Radsken; Arts, Entertainment

06 Jul 2015
News

Lights! Camera... Market!

our marketing program was very much in line with what we do in product development.” The plan, then, became to look at how Terra could best support the making of the film, without interfering with the View Details

Keywords: Margie Kelley; Food Manufacturing; Manufacturing; Motion Picture and Sound Recording Industries; Information

07 Jan 2025
Blog Post

Revolutionizing Wellness: Kate Twist (MBA 2008) Shapes the Future of Consumer Health Brands

as Manager, Clinique Global Marketing, rising quickly to a Director role. “Joining the Clinique brand at Estee Lauder allowed me to get more classic brand management training in a big corporation. Developing new skincare products and... View Details

04 Sep 2019
News

Action Plan: A New ’Cue

tweaked the menu to pay homage to barbecue’s roots alongside more inventive options. Today, there’s hickory-smoked pulled pork with a classic South Carolina mustard sauce on the menu; but Corsello’s creative barbecue takes top prize with... View Details

Keywords: April White

01 Jun 2000
News

Going Public: Christopher S. Yeh

Chris Yeh figures that in a more traditional era, he might have become a product design engineer or perhaps even a writer. But by the time he finished college, he says, "the Internet was just too hot" compared to anything the offline... View Details

Keywords: Garry Emmons

01 Dec 2017
News

A Safer—and Speedier—Way to Name Your Startup

image by Edmon de Haro So you have an idea for a new business, product, or service. What are you going to call it? As any cash-strapped entrepreneur, product manager, or “creative” will tell you, that decision can be critical when it... View Details

Keywords: Julia Hanna

17 Oct 2012
Research & Ideas

America Needs a Manufacturing Renaissance

international competition means we should expect industries to come and go. Even if this is sometimes painful, it is, in fact, a healthy process by which resources flow to their most productive uses. When a commons erodes, however, it... View Details

Keywords: by Gary P. Pisano & Willy C. Shih; Manufacturing

12 Sep 2024
Blog Post

Amager Bakke: I Like This Waste Incinerator in My Backyard!

In January 2024, Professors Willy Shih and Mike Toffel led 45 HBS MBA students on site visits to witness the energy transition and innovative sustainable production activities throughout Denmark and the Netherlands, in the second year of... View Details

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Souvenirs & Novelties - The Art of American Advertising

of almanacs annually. Advertisers took another creative leap with the production of novelty items, the precursors to bubble gum cards, Cracker Jack Toys, and other souvenir collectibles of the twentieth... View Details

15 Apr 2014
First Look

First Look: April 15

Publications August 2013 American Economic Review Private Equity, Jobs, and Productivity By: Davis, Steven J., John Haltiwanger, Kyle Handley, Ron Jarmin, Josh Lerner, and Javier Miranda Abstract—Private equity critics claim that... View Details

Keywords: Sean Silverthorne

Profile

Jessica Kramer

impossible not to get the creative bug. There, money is less a goal and more a byproduct of creativity.” Learning from 900 “incredible” people Like many MBA candidates, Jessica seeks an MBA to “get a wider skill set”; in her case, one... View Details

01 Mar 2006
News

Fast Lane to Country Lane

furniture, it worked out perfectly,” says Lackley. “Mark’s the idea guy, and I’m the businessperson.” Lackley left Open Market before her wedding and began to help Mark with selling commissioned pieces of furniture. She briefly returned to the start-up world, leading... View Details

Keywords: Margie Kelley; Furniture and Home Furnishings Stores; Retail Trade

01 Oct 2001
News

Jeffery E. Sagansky: That's Entertainment

his MBA, Sagansky spent a year as an analyst at CBS in New York before heading to the West Coast, where he worked at NBC and then with an independent production company. In 1982, he found himself back at NBC's Burbank facility, in charge... View Details

Keywords: James E. Aisner; Arts, Entertainment

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Ansel Adams and Polaroid R&D | Baker Library

competence is complete. . . . I should like to send you a camera and associated equipment and film as a personal gift.” (2) Land asked Adams to serve as a consultant to test Polaroid cameras and films. Assessment of the performance and functionality of Polaroid View Details

20 Jun 2017
First Look

First Look at New Research and Ideas, June 20

leave for home by 5:30 p.m.? How did HUL develop a cheaper, better product to beat its competitor, Nirma? What do Taj Hotels, HDFC, HUL, L&T, and BPCL have in common? They are the win-win corporations! Based on over a decade of... View Details