Consumer Psychology - Publications - Faculty & Research

June 2009
Article

Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals

By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman

We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the... View Details

Keywords: Decision Choices and Conditions; Forecasting and Prediction; Film Entertainment; Demand and Consumers; Renting or Rental; Power and Influence; Prejudice and Bias; Online Technology; Motion Pictures and Video Industry

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31 Jan 2012
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First Look: Jan. 31

global marketplace, we have done extensive research and found that names can play an enormous role in a product's success. Teams Have Changed: Catching Up to the Future Authors:Heidi K. Gardner, Ruth Wageman, and Mark Mortensen Publication:Industrial and Organizational... View Details

Keywords: Sean Silverthorne & Carmen Nobel

Web

Podcast - HBS Online

Marketing Strategies 21 OCT 2024 | The Parlor Room Harvard Business School Professor Sunil Gupta joins host Chris Linnane to unpack data analytics' pivotal role in digital marketing and offers strategies for optimizing marketing efforts across different View Details

01 Mar 2006
News

Drive-In Nation

automakers, but a psychological one,” Salter observes. “It required altering long-established methods, traditions, and ways of thinking. It comes down to this: How do you rewrite all the implicit, explicit, and inefficient contracts and... View Details

Keywords: Garry Emmons; Motor Vehicle and Parts Dealers; Retail Trade

27 Jan 2015
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First Look: January 27

Publisher's link: http://www.hbs.edu/faculty/Publication%20Files/Wurgler_Paper_78db6340-ae41-4630-8e25-d990b547171b.pdf January 2015 Psychological Science The Moral Virtue of Authenticity: How Inauthenticity Produces Feelings of... View Details

Keywords: Sean Silverthorne

05 Sep 2012
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First Look: September 5

Motivation Authors:F. Gino and S. Wiltermuth Publication:Journal of Personality and Social Psychology (forthcoming) Abstract We propose that separating rewards into categories can increase motivation, even when those categories are... View Details

Keywords: Sean Silverthorne

26 Oct 2017
Research Event

In an Era of 'Fake News,' What is the Future of Advertising and Publishing?

Young’s media and entertainment practice put it, “The consumers have already taken all the pieces apart.” Anand summed up what is apparent now, but wasn’t obvious when the internet was created: “The power of digital is not just about... View Details

Keywords: by Jen Deaderick; Media & Broadcasting; Journalism & News

13 Dec 2011
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First Look: Dec. 13

years. In this period, Norway was at the forefront with regard to implementing legislation regulating cartels, yet the legislation was not an antitrust legislation in the modern sense. It was aimed not only at protecting consumer... View Details

Keywords: Sean Silverthorne

30 May 2024
News

Women’s Association Goes Nationwide; Connecticut Club Hosts Beshears

Alumnae to Celebrate Official Launch of HBS Women’s Association The Harvard Business School Women’s Association (HBSWA) will host a Virtual Launch Celebration on Wednesday, June 12, to mark its official expansion as a nationwide HBS alumnae Shared Interest Group (SIG).... View Details

Keywords: Margie Kelley

10 Nov 2008
Research Event

Social Media Leads the Future of Technology

buying?" Tv And The Internet Pressure has been building for a merging of television and the Internet, said Intel's Eric Kim. Consumers now expect Internet service everywhere, with implications for entertainment and advertising. For... View Details

Keywords: by Martha Lagace

06 Dec 2011
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First Look: Dec. 6

2011) Abstract In a vitally important relationship famously caricatured as the "Mad Mullahs" v. the "Great Satan," the fraught negotiating history and future of Iran and the United States demands historical, cultural, and View Details

Keywords: Sean Silverthorne

April 1981 (Revised January 1997)
Case

Corning Glass Works: The Z-Glass Project

By: Kim B. Clark

Considers decisions facing the leader of a manufacturing staff project team assigned to a plant where yields have deteriorated sharply. The process is complex: the plant organization is not cooperative and there are deep disagreements about what is wrong and how to fix... View Details

Keywords: Decisions; Production; Problems and Challenges; Conflict Management; Performance Productivity; Factories, Labs, and Plants; Groups and Teams; Consumer Products Industry; Consumer Products Industry; United States

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December 2011
Article

Prices or Knowledge? What Drives Demand for Financial Services in Emerging Markets?

By: Shawn A. Cole, Thomas Sampson and Bilal Zia

Financial development is critical for growth, but its micro-determinants are not well understood. We test leading theories of low demand for financial services in emerging markets, combining novel survey evidence from Indonesia and India with a field experiment. We... View Details

Keywords: Price; Knowledge; Demand and Consumers; Emerging Markets; Banks and Banking; Education; Finance; Behavior; Service Operations; Financial Services Industry; India; Indonesia

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January 2013 (Revised April 2015)
Case

Affinity Labs: Valuing Customer Growth

By: Joseph B. Lassiter III and Elizabeth Kind

In November 2006, Chris Michel left Military.com, which he founded in 1999, to start Affinity Labs, a global network of online communities. That month, Michel raised a Series A round of venture funding and established a partnership with Monster, which he had sold... View Details

Keywords: Mergers and Acquisitions; Business Startups; Entrepreneurship; Demand and Consumers; Partners and Partnerships; Social and Collaborative Networks; Online Technology

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14 Aug 2007
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First Look: August 14, 2007

can increase use. We test this hypothesis in a field experiment in Zambia using door-to-door marketing of a home water purification solution. Our methodology separates the screening effect of prices (charging more changes the mix of buyers) from the View Details

Keywords: Martha Lagace

05 Jun 2014
Research & Ideas

Fixing the ‘I Hate Work’ Blues

highly bureaucratic, multilayered organizations that companies are using to execute their plans. There is so much pressure to realize short-term results that middle managers are consumed by making this month's numbers rather than building... View Details

Keywords: by Bill George

20 Feb 2018
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First Look at New Research and Ideas, February 20, 2018

economics, demonstrating a persistent concern with market fairness—not only fair prices for consumers but also fair competition among businesses. Proponents of fair trade collaborated with regulators to create codes of fair competition... View Details

Keywords: Sean Silverthorne

01 Oct 1999
News

The View from the Pit

up a genetics lab at Massachusetts General Hospital and earned a master's degree in social psychology from Boston University. "I came to HBS to get a degree that would be broad enough to apply to any area within the administration of... View Details

Keywords: Judith A. Ross

20 Sep 2011
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First Look: September 20

Publication:Journal of Consumer Psychology (forthcoming) Abstract In four studies in which consumers assembled IKEA boxes, folded origami, and built sets of Legos, we... View Details

Keywords: Sean Silverthorne