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All HBS Web
(1,205)
- People (6)
- News (303)
- Research (737)
- Events (1)
- Multimedia (6)
- Faculty Publications (178)
Whitney MacMillan
MacMillan was responsible for the expansion of Cargill’s business from $10 billion to $33 billion in 10 years. He diversified Cargill’s scope of activities by introducing it to the consumer market. By the mid-1980s, the firm became the...
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Agriculture & Mining
- 01 Sep 2018
- News
New Ways to Stay Connected
For more information on any of the programs featured here, please contact us at alumni@hbs.edu. Alumni Dinner Series John Power (MBA 1974) and Todd Doersch (MBA 1983) hosted second-year MBA students at Remington’s restaurant in Chicago in...
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- 15 Jul 2019
- Blog Post
Exploring the World of Electric Adventure Vehicles
high-performance SUVs and pickup trucks are as powerful as they are eco-friendly, and are designed to inspire people to get out and explore. “I appreciate what Tesla has done in terms of showing the world how enjoyable electric vehicles...
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- 08 Mar 2012
- Research & Ideas
Unplugged: What Happened to the Smart Grid?
Replacing the antiquated electrical system in the United States with a super-efficient smart grid always seemed a surefire way to strengthen the economy, improve society, and provide endless opportunities for entrepreneurs. Big opportunities. But modernization of the...
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- 01 Aug 2014
- News
A closer look at the industry of beauty
homogenization persists, the purchasing power of emerging economies, aging populations, and increasingly multiethnic US consumers has now led to a new sensitivity to diversity. Further, Jones has found that...
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- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
Chick-fil-A Foundation, lists some simple but powerful ways people can affect others and create a legacy of service. His stories aim to help people demonstrate life-changing compassion, understand courage, make brave choices every day,...
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- 06 Dec 2021
- News
New Wave
depends on tidal currents just as wind farms depend on wind. Like wind and solar energy, tidal and other forms of marine power such as wave energy consume no fossil fuels and produce no carbon emissions, yet...
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- 01 Feb 2000
- News
Executives Convene to Discuss Consumer-Driven Health Care
U.S. consumers more power over decisions related to health care. Those who advocate consumer-driven health care - including conference chair Professor Regina E. Herzlinger - believe that shifting control of...
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- 25 Sep 2000
- Research & Ideas
More Than the Sum of Its Parts: The Impact of Modularity on the Computer Industry
The computer age began some six decades ago with general-purpose machines with Star Wars-like names such as ENIAC and EDVAC. They were powered by vacuum tubes, big enough to fill an entire room, and developed by mathematicians under the...
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- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
But in most scenarios, distribution channels, taken as a whole, seem more like a repository of lost opportunities than an effective delivery system that appropriately serves and rewards all participants. Powerful channel members routinely...
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- 02 Sep 2002
- Research & Ideas
The Role of Government When All Else Fails
law, for example, was transformed into a powerful consumer protection device. At about the same time, the federal government became actively involved in protecting citizens against the ravages of natural...
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by Laura Linard
- 01 Sep 2003
- News
Globalization Revisited
nations, it the global corporation will seek sensibly to force suitably standardized products on the entire globe.’” This notion, Sorrell said, ignores the power of the customer. “The consumer is in...
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- 16 May 2011
- Research & Ideas
What Loyalty? High-End Customers are First to Flee
one time," says Buell. Third parties also track service quality (J.D. Power in this case). And because banking is a service that touches almost everyone, its customer group is diverse, making the study's results applicable to other...
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by Julia Hanna
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
pursue these two models and do fine, says Holt. 'something Different' But the brands that interest him most, consumer brands that maintain the most powerful grip on the market for years running, don't fit...
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by Martha Lagace
- 21 Dec 2010
- First Look
First Look: December 21
the period from 1996 to 2005 to test the hypothesized relationships. How Managers Use Multiple Media: Discrepant Events, Power and Timing in Redundant Communication Authors:P.M. Leonardi, T.B. Neeley, and E.M. Gerber...
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- 25 Aug 2022
- News
Action Plan: Fired Up
indie-music enthusiasts whose lifestyles were in sync with the company’s small, young workforce, he notes, “We didn’t have to wonder what our consumers would like; we shared their passions.” When he accepted the job at the...
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- 21 Apr 2003
- Research & Ideas
Will American Brands Be a Casualty of War?
brands are on display on every street corner of the world. The very ubiquity that gives them their power makes them vulnerable. Q: What will the results of boycotts be on American premium pricing overseas? A: Some View Details
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by Sean Silverthorne
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
HBS students worked on their project with representatives of the bakery chain Benjamin in São Paulo. (photo by Cintia Farago) In the United States, brand loyalty is often a powerful motivator—consumers will drive miles in search of a...
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- 08 Jul 2002
- Research & Ideas
How to Fashion Your New E-Business Model
Consumers are looking for the ability to bundle the products they want in a fashion unique to each individual, and the Web will provide this capability .... We believe that vertical portals will do the best job of providing the View Details
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by Lynda M. Applegate
- Web
Online Creating Brand Value Course | HBS Online
Introduction to Creating Brand Value ENROLL NOW No application needed for our certificate programs. Start your journey today! Creating Brand Value $1,850 Next 6-week session starts October 23rd Enroll Now Build brands that deliver maximum value to your View Details