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  • 09 Nov 2016
  • Op-Ed

6 Lessons from Donald Trump's Winning Marketing Manual

not, the consumer won't repurchase four years from now. Build enthusiasm. Good marketers know the power of word-of-mouth recommendations. In the era of social media, better organization (the old ground war)... View Details
Keywords: by John A. Quelch
  • 2023
  • Working Paper

The Complexity of Economic Decisions

By: Xavier Gabaix and Thomas Graeber
We propose a theory of the complexity of economic decisions. Leveraging a macroeconomic framework of production functions, we conceptualize the mind as a cognitive economy, where a task’s complexity is determined by its composition of cognitive operations. Complexity... View Details
Keywords: Decisions; Complexity; Perception; Consumer Behavior; Production
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  • 10 Feb 2022
  • Research & Ideas

Why Are Prices So High Right Now—and Will They Ever Return to Normal?

Nov. 1, 2019 until May 1, 2021, which Cavallo notes was before supply chain issues intensified even further last summer in some areas, including the US, Canada, China, Japan, and sections of Europe. The goods examined cover 62 to 80... View Details
Keywords: by Rachel Layne
  • 16 Apr 2001
  • Research & Ideas

Breaking the Code of Change

Theory O change, Scott Paper operated in a highly competitive, cyclical, capital-intensive global industry. Like Champion International, it operated in two different segments of the paper industry and had several businesses in markets related to its core View Details
Keywords: by Michael Beer & Nitin Nohria

    Rosabeth M. Kanter

    Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

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    • 01 Dec 2023
    • News

    Thinking Ahead

    As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
    Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
    • Web

    Behavioral Finance & Financial Stability

    households’ stock holdings, the authors find that unrealized capital gains lead to a marginal propensity to consume of 23% for the bottom 50% of the wealth distribution and about 3% for the top 30% of the wealth distribution. Household... View Details
    • 28 Aug 2007
    • First Look

    First Look: August 28, 2007

    potential--but not yet existing--two-sided network. Once the first side is firmly established, it proves easier to attract users to the network's other side during stage two. With the "merchant to two-sided platform" strategy, a firm starts as a merchant... View Details
    Keywords: Martha Lagace
    • 22 Feb 2021
    • Blog Post

    I Found My Future at HBS and You Can Too

    community’s lifeblood sat dormant along the banks of the Ohio River. Consumed by poverty, the soft bigotry of low expectations had crept into the social construct, sentencing families in underserved communities like mine to a lifetime of... View Details
    • 2012
    • Chapter

    Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM

    By: Jill Avery and Susan Fournier
    With incidences in the 20%–25% range, the practice of firing customers has become increasingly attractive as firms try to maximize the lifetime value of their customer portfolios. This chapter traces the relationship trajectory of a 30-year customer of Filene's... View Details
    Keywords: Brands; Brand Management; CRM; Customer Relationship Management; Customer Focus and Relationships; Customers; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Products Industry
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    • 19 Oct 2010
    • First Look

    First Look: October 19, 2010

      PublicationsFeeling Good about Giving: The Benefits (and Costs) of Self-interested Charitable Behavior Authors:L. Anik, L. B. Aknin, M. I. Norton, and E. W. Dunn Publication:In The Science of Giving: Experimental Approaches to the Study... View Details
    Keywords: Sean Silverthorne
    • Web

    Profiles - MBA

    sense, and thoughtful design. I want to build creative solutions that rethink the rules we take for granted, and I can't wait to learn from my talented cohortmates.” Tech areas of interest: AI/ML, Edtech, Medtech, Sustainability, Consumer... View Details
    • 25 Mar 2011
    • Working Paper Summaries

    How Do Incumbents Fare in the Face of Increased Service Competition?

    Keywords: by Ryan W. Buell, Dennis Campbell & Frances X. Frei; Banking
    • May 2020
    • Teaching Note

    Danone: Changing the Food System

    By: David E. Bell, Federica Gabrieli, Daniela Beyersdorfer, Amy Klopfenstein and Aldo Sesia
    Teaching Note for HBS No. 520-053.
    This is a teaching note for the case “Danone: Changing the Food System?” The case examines the efforts of one of the world’s largest food and beverage companies to resolve the social, environmental, and economic issues within... View Details
    Keywords: Food; Goods and Commodities; Agribusiness; Animal-Based Agribusiness; Plant-Based Agribusiness; Strategy; Corporate Strategy; Environmental Management; Environmental Sustainability; Climate Change; Agriculture and Agribusiness Industry; Food and Beverage Industry; Europe; France; Paris
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    • 01 Sep 2023
    • News

    Money Does Grow on (Family) Trees

    For 17 years, Andre Kearns (MBA 1999) has been tracing his family tree. One by one, he has added branches, grounding himself in a long and sometimes complicated lineage. Through family stories, forgotten heirlooms, and vital records, Kearns has traveled back through... View Details
    Keywords: April White; Illustrations by Fabio Consoli; News, Library, Internet, and Other Services; Information
    • 23 Jan 2008
    • First Look

    First Look: January 23, 2008

    this is one aspect that the good design of policies on the extraction of oil and mineral resources should take into account. Download the paper: http://www.hbs.edu/research/pdf/08-035.pdf   PublicationsEntrepreneurial Ventures and... View Details
    Keywords: Martha Lagace
    • 29 Nov 2010
    • HBS Case

    United Breaks Guitars

    with a music video produced for $150. "This is a good case for getting a glimpse into a new world of communication, vs. the old world of Super Bowl ads and prime-time audiences," says Deighton. "The new world doesn't... View Details
    Keywords: by Julia Hanna
    • 18 Sep 2007
    • First Look

    First Look: September 18, 2007

    http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808045 Retail Shopping in 2007: The Net versus the Mall Harvard Business School Note 707-566 Provides an overview of the retail sector within the United States as online shopping captures an increased... View Details
    Keywords: Martha Lagace
    • 16 Nov 2021
    • HBS Case

    How a Company Made Employees So Miserable, They Killed Themselves

    2001, the once-profitable company lost 8.3 billion euros (equal to $15.1 billion today)—the second-biggest loss of any French company ever. A year later, the company’s debts totaled 71 billion euros, three times the value of the firm. Early retirement View Details
    Keywords: by Michael Blanding
    • 2018
    • Working Paper

    Hot or Not? What Makes Product Categories Attractive to Fair Trade and Eco-labeling Organizations

    By: Kristin Sippl
    This paper probes extant theory on product diversification in the empirical realm of fair trade and eco-labeling organizations (i.e., certification organizations). While much is known about diversification in for-profit firms, less is known about the more complex... View Details
    Keywords: Hybrid Organizations; Fair Trade; Eco-labeling; Goods and Commodities; Diversification; Strategy
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