Consumer Goods - Publications - Faculty & Research

02 May 2005
Research & Ideas

Four VCs on Evaluating Opportunities

funny mix. When we review an investment opportunity, entrepreneurs have to have a pretty good story to tell about what they want to do. I think it helps to be cocky, there's no doubt about it, but if you're not sufficiently confident,... View Details

Keywords: by Lauren Barley

01 Jun 2023
News

Buy Big, Sell Small

least 75 percent of India’s consumer goods sales despite the significant inefficiencies of an outdated business model. “Kiranas are limited-inventory, 2,000- to 5,000-square-foot shops that don’t always get... View Details

Keywords: Deborah Blagg; retail; supply chain management; entrepreneurship; leadership; innovation; Miscellaneous Store Retailers; Retail Trade

09 Jan 2020
Book

Rethinking Business Strategy in the Age of AI

more akin to an Apple, a Tesla, or a Nest, or a GoPro—where it’s a consumer product that has the foundation of sexy hardware technology and sexy software technology,” he is quoted in a book published today, Competing in the Age of AI:... View Details

Keywords: by Dina Gerdeman

Web

Advisory Board - Entrepreneurship

and marketplaces, including both advertising-supported and fee-based services. Today, CNET Networks' online properties attract more than 66 million Web users each month ranging form C-level executives and IT professionals to technology or View Details

28 Jan 2014
First Look

First Look: January 28

prosociality in which a recipient of generosity pays a good deed forward to a third individual, rather than back to the original source of generosity. While research shows that human adults do indeed pay forward generosity, little is... View Details

Keywords: Sean Silverthorne

31 Mar 2011
Research & Ideas

From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher

as well as the premium models. It was a simple plan, but one that would be quite difficult to execute with Osher's limited budget and small team. But, as several of the panelists acknowledged, the small, agile nature of Dr. John's in fact may have been an advantage in... View Details

Keywords: by Dennis Fisher; Consumer Products

19 Dec 2022
Research & Ideas

What Motivates People to Give Generously—and Why We Sometimes Don't

motivations around good deeds. Given their respective backgrounds in economics and social psychology, Exley and Zlatev each draw on different literature in their work, and their study designs tend to look quite different, but together... View Details

Keywords: by Jen McFarland Flint, HBS Alumni Bulletin

01 Oct 2007
Research & Ideas

Encouraging Dissent in Decision-Making

that people did not speak up about things they deemed important. Most of those were not 'bad news' things; to our surprise we found that people were reluctant to voice what they perceived to be good ideas, unless they were extraordinarily... View Details

Keywords: by Garry Emmons

Web

Buy Now, Pay Later: Introduction

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of Credit Reporting Credit in a... View Details

19 Apr 2004
Research & Ideas

Birth of the American Salesman

and services that supported sales managers, including trade journals and popular magazines about salesmen and sales management. The creation of methods of sales management also opened up new branches of academic inquiry, such as marketing, View Details

Keywords: by Laura Linard

20 Apr 2015
Research & Ideas

The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs

that no one understood what it did was brilliant," says Yoffie. "That changed the entire structure of the semiconductor industry forever." “They were all in many ways highly imperfect leaders. We didn't want to idealize them or sugarcoat them” Steve Jobs... View Details

Keywords: by Michael Blanding; Computer

21 Nov 2019
Research & Ideas

Do TV Debates Sway Voters?

the election don’t do it following TV debates. "We find that debates don’t have any effect on any group of voters." “There’s this perception that debates are this great democratic tool, where voters can find out what candidates stand for and how View Details

Keywords: by Danielle Kost

14 Dec 2007
Op-Ed

When Your Product Becomes a Commodity

speed from launch to maturity is faster than ever before. Marketers can do three things to delay the inevitable forces of commoditization. Innovate. A new product that better meets consumer needs, even an upgrade of an existing product,... View Details

Keywords: by John Quelch

25 Mar 2019
Research & Ideas

The Secret Life of Supply Chains

research rethinks what academics and practitioners have simply called the supply chain—a loose federation of individual suppliers that feed companies with the goods and services necessary to create products for View Details

Keywords: by Michael Blanding; Manufacturing; Service

18 Feb 2009
First Look

First Look: February 18, 2009

laissez faire policy favors the better-regulated economy, level playing fields are good for weaker regulators. We show that multinational banking mitigates the cherry-picking effect and reduces the damage that a level playing field causes... View Details

Keywords: Martha Lagace

January–February 2018
Article

Some Customers Would Rather Leave Without Saying Goodbye

By: Eva Ascarza, Oded Netzer and Bruce G.S. Hardie

We investigate the increasingly common business setting in which companies face the possibility of both observed and unobserved customer attrition (i.e., “overt” and “silent” churn) in the same pool of customers. This is the case for many online-based services where... View Details

Keywords: Churn; Retention; Attrition; Customer Base Analysis; Hidden Markov Models; Latent Variable Models; Customer Relationship Management; Consumer Behavior

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16 Jan 2018
Blog Post

How Can I Prepare to Apply for Financial Aid at HBS?

from prior years of employment to direct toward the cost of your MBA. However, if you have debt that cannot be deferred while you are in school, work on paying that off first.It is important to think about any consumer debt you have as... View Details

26 Oct 2022
Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

suggests that the effect translates to an average of $10,000 over an average six-year-career influencer. “If consumers aren’t perceiving social influencers as trustworthy and authentic, much of their marketing effort might not lead to a... View Details

Keywords: by Kara Baskin; Technology; Media & Broadcasting

18 Sep 2018
First Look

New Research and Ideas, September 18, 2018

Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program By: Amano, Tomomichi, and Hiroshi Ohashi Abstract—In differentiated goods markets with societal implications,... View Details

Keywords: Dina Gerdeman

17 Apr 2022
Book

How to Avoid the 'Ethical Slide' That Leads Companies Astray

while the book was in process. Today, strong ethics are a central issue for business leaders, knowing consumers are drawn to companies that do the right thing while steering clear of businesses that break ethical boundaries, Nelson says.... View Details

Keywords: by Lane Lambert

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