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Show Results For
- All HBS Web
(893)
- People (2)
- News (118)
- Research (666)
- Events (8)
- Multimedia (1)
- Faculty Publications (263)
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
users. Figure 1-1 illustrates these key dimensions of channel design and management. These choices are not mutually exclusive, so a combination is a viable alternative. Designing channels requires answering certain questions: which... View Details
- February 1991
- Background Note
Note on Sealed Bid Auctions
By: David E. Bell
Describes a simple approach to determining an appropriate bid for a sealed bid auction. View Details
Keywords: History; Management Style; Financial Management; Consumer Behavior; Accounting; Bids and Bidding; Decisions; Market Transactions; Decision Choices and Conditions; Competitive Strategy; Negotiation Style; Auctions
Bell, David E. "Note on Sealed Bid Auctions." Harvard Business School Background Note 191-140, February 1991.
- December 1993 (Revised November 2009)
- Case
Manville Corporation Fiber Glass Group (A)
By: Lynn S. Paine and Sarah Gant
Manville Corp.'s senior managers must decide how to respond to a new scientific study suggesting that fiberglass, the source of 75% of the company's profits, may be another asbestos and must act under conditions of great uncertainty. In particular, when should a... View Details
Keywords: Communication Strategy; Decision Choices and Conditions; Ethics; Health Disorders; Risk Management; Marketing Communications; Product; Corporate Social Responsibility and Impact; Safety; Consumer Products Industry; Consumer Products Industry
Paine, Lynn S., and Sarah Gant. "Manville Corporation Fiber Glass Group (A)." Harvard Business School Case 394-117, December 1993. (Revised November 2009.)
- 10 Jul 2000
- Research & Ideas
Cable TV: From Community Antennas to Wired Cities
markets. By expanding program choice in this manner, cable operators were able to increase prices and attract more customers. Cable entrepreneurs also saw an opportunity to create "cable-only" channels by acquiring programming... View Details
- 22 Sep 2009
- First Look
First Look: September 22
the mechanism of industry migration proposed in models like Duranton (2007). Shaping Online Consumer Choice by Partitioning the Web Authors:Jolie M. Martin and Michael I. Norton Publication:Psychology and... View Details
Keywords: Martha Lagace
- 12 Aug 2008
- Op-Ed
Google-Yahoo Ad Deal is Bad for Online Advertising
viable choices for search advertising.” Serious harms occur to others if Yahoo's ad platform disintegrates. Consumers benefit from diversity in ad platforms so that no single platform can unduly restrict the... View Details
- January 2000 (Revised June 2000)
- Case
Alloy.com: Marketing to Generation Y
By: John A. Deighton and Gil McWilliams
A profitable dot com company? Alloy.com retails clothing to teens by catalog. Alloy uses a Web site to convert prospects and build community. The result is a business with the economics of a direct marketer and the market capitalization of an Internet start-up. The... View Details
Keywords: Marketing Strategy; Internet and the Web; Business and Community Relations; Partners and Partnerships; Customer Relationship Management; Decision Choices and Conditions; Business Startups; Consumer Products Industry; Consumer Products Industry
Deighton, John A., and Gil McWilliams. "Alloy.com: Marketing to Generation Y." Harvard Business School Case 500-048, January 2000. (Revised June 2000.) (request a courtesy copy.)
- 16 Aug 2006
- Research & Ideas
Is MySpace.com Your Space?
Harvard Business School and an expert on interactive advertising, to give us a quick overview of the MySpace phenomenon. Deighton was the founding co-editor of the Journal of Interactive Marketing, which reports scholarly research in this field, and is currently editor... View Details
- 21 Mar 2024
- Blog Post
IFC India: Renewable Energy - CleanMax
“Energy Sale” model in India. This model, also known as the “OPEX” model, shifts the performance risk of renewables from the corporations to CleanMax, allowing customers to pay only for energy consumed without upfront asset investment,... View Details
- 01 Sep 2005
- News
Predictable Surprises
how can a CEO avoid making decisions that favor short-term results, even if those choices lead to predictable surprises? What I would like to take out of corporate decision-making are situations where a special-interest group within the... View Details
- 10 Jul 2017
- Op-Ed
Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos
Consumers delight in using smartphones to record their experiences and surroundings, but for businesses, such devices present tricky challenges. Suppose a customer encounters a hair in her food, a spill in an aisle, or a rude clerk.... View Details
- 15 May 2020
- News
New Menu
its food supply, considered the uncertainties climate change is introducing into the global food market and set a target of fulfilling 30 percent of its nutritional needs domestically by 2030; alternative protein sources could help the country realize that goal. Tyson... View Details
- 01 Dec 2017
- News
Case Study: The Doctor Deficit
their availability on more than one platform and accept the best offer? That said, there’s less risk in moving quickly than there is in moving slowly. The key business challenge isn’t in contemplating a careful choice between fast and... View Details
Keywords: April White
- 25 Jan 2011
- First Look
First Look: Jan. 25
PublicationsThe Strategic Use of Brand Biographies Authors:Jill Avery, Neeru Paharia, Anat Keinan, and Juliet Schor Publication:Research in Consumer Behavior (forthcoming) Abstract We introduce the concept of a brand biography to... View Details
Keywords: Sean Silverthorne
- 15 Apr 2008
- First Look
First Look: April 15, 2008
do to increase penetration? How can Montague overcome the reputation of folding bicycles as inferior performers and convince consumers, dealers, and others of its bicycle's quality? How can the firm get consumers to even notice the... View Details
Keywords: Martha Lagace
- 16 Feb 2021
- Blog Post
The Rise of The Sixes: Interview with CEO and Founder Franci Girard
cater to tall women and make them the center of the shopping experience. Impressed, the team then gave Girard a choice - she could come work with them directly or they would support her in launching The Sixes. Girard was all in as founder... View Details
- 19 Sep 2017
- First Look
First Look at New Research and Ideas, September 19
strategies in product markets. It frames firms’ capability search strategies as choices among different types of capability enhancing investments. The key distinguishing feature of capabilities in this framework is their degree of... View Details
Keywords: Sean Silverthorne
- 01 Jul 2008
- First Look
First Look: July 1, 2008
more "collaborative." Too often, however, companies fail to distinguish among the various choices they face with respect to alternative modes of collaboration. Collaborative innovation can take a wide variety of forms, each with... View Details
Keywords: Martha Lagace
- 01 Feb 2000
- News
The Future Is Now: 21st-Century Business Pondered at HBS Forum
will soon move from HTML programming language to XML. Ballmer stated that this shift would alter the current Internet balance of power in which consumers are in a reactive position as they relate to company (or "publisher's") Web sites.... View Details
- 26 Sep 2013
- Research & Ideas
Behind India’s Economic and Political Woes
longer-term investors. “There is a rampant lack of clarity and leadership from the major political parties” Q:Are you saying that China would be a better choice for that? A: There is a biblical saying that advises one to use a period of... View Details
Keywords: by Zeenat Potia