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Show Results For
- All HBS Web
(1,162)
- People (2)
- News (239)
- Research (669)
- Events (5)
- Multimedia (2)
- Faculty Publications (296)
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
video we really want to see. But assuming a captive audience on these video sites may not make online marketers more effective at reaching consumers. Harvard Business School Assistant Professor Thales S. Teixeira notes that it's just as... View Details
- 01 Mar 2004
- News
HBS Alumni Association Board of Directors
The subcommittees aim to develop focused recommendations for programs, marketing and communication, enhanced benefits and resources, and other means of improving the connections between Executive Education graduates and HBS. They are also... View Details
- 20 Jun 2016
- Research & Ideas
When Predicting Other People's Preferences, You're Probably Wrong
and conducted in collaboration with John and doctoral candidate Tami Kim. Their research is detailed in their paper The Role of (Dis)similarity in (Mis)predicting Others’ Preferences, which will appear in a forthcoming issue of the... View Details
- 04 Dec 2018
- First Look
New Research and Ideas, December 4, 2018
forthcoming Entrepreneurship and Collaboration Inter-Organizational Collaboration and Start-Up Innovation By: Aggarwal, Vikas A., and Andy Wu Abstract—This chapter presents an overview of the literature on... View Details
Keywords: Dina Gerdeman
- 01 Mar 2005
- News
Ideas: Books
research team) examine 24 cases of collaboration between businesses and nonprofit organizations in Mexico (a food bank and an American supermarket), Colombia, Chile (a pharmacy chain and an elder-care home), Argentina (a newspaper and a... View Details
- 01 Sep 2020
- News
Elevator Pitch: First Byte
Illustration by Drue Wagner Illustration by Drue Wagner Concept: “Alfred,” a food industry collaborative robot, or “cobot,” trained to assist in the assembly of items such as salads and food bowls at commercial kitchens and fast-casual... View Details
- 10 Nov 2008
- Research Event
Social Media Leads the Future of Technology
the content industry. Advertisers, for their part, continue to feel comfortable placing ads on TV, gauging that their dollars will not be wasted. Emerging markets further propel the growth potential for innovations combining the Internet... View Details
Keywords: by Martha Lagace
- 01 Feb 2000
- News
Short Takes
of organizations were very productively linked and in which significant value was being created, both for the collaborating nonprofits and for the businesses." A 1997 ISE research forum at the School spurred Austin to delve more deeply... View Details
Keywords: Nancy O. Perry
- 26 Mar 2019
- Working Paper Summaries
Managed Ecosystems and Translucent Institutional Logics: Engaging Communities
- 25 Aug 2010
- News
Games, Parties, Pranks, and Celebrations
every hand in the class went up. Needless to say, the faculty had never seen such eagerness to participate before. Some people began playing multiple cards. To rectify this unfairness, we brought market discipline to the fore and started... View Details
- September 2018
- Article
Aggregation of Consumer Ratings: An Application to Yelp.com
By: Weijia Dai, Ginger Jin, Jungmin Lee and Michael Luca
Because consumer reviews leverage the wisdom of the crowd, the way in which they are aggregated is a central decision faced by platforms. We explore this "rating aggregation problem" and offer a structural approach to solving it, allowing for (1) reviewers to vary in... View Details
Keywords: User Generated Content; Crowdsourcing; Yelp; Social and Collaborative Networks; Information; Internet and the Web; Learning; Mathematical Methods; E-commerce
Dai, Weijia, Ginger Jin, Jungmin Lee, and Michael Luca. "Aggregation of Consumer Ratings: An Application to Yelp.com." Quantitative Marketing and Economics 16, no. 3 (September 2018): 289–339.
- June 2013 (Revised November 2013)
- Case
Bluefin Labs: The Acquisition by Twitter
By: John Deighton and Leora Kornfeld
What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter... View Details
Keywords: Measurement and Metrics; Data and Data Sets; Internet; Software; Communication Technology; Advertising; Social and Collaborative Networks; Acquisition; Television Entertainment; Advertising Industry; Media and Broadcasting Industry; United States
Deighton, John, and Leora Kornfeld. "Bluefin Labs: The Acquisition by Twitter." Harvard Business School Case 513-091, June 2013. (Revised November 2013.) (request a courtesy copy.)
- Web
Staff | Information Technology
Staff Harvard Business School (HBS) IT delivers and supports the strategic technology solutions you need to help HBS shape the future of business. Whether we're behind the scenes ensuring the security and availability of mission-critical applications or by your side... View Details
- Career Coach
Crystal Yao
Artists Agency (Sports & Entertainment), IBM Global Markets (Big Tech; Deal Strategy & Business Development), Inside Edge Consulting Group (Pharma), Penske Media Corporation (Media & Entertainment), Breakthrough View Details
- 01 Jun 2009
- News
Career Services Steps Up Alumni Support
workshop series offered guidance on developing a new career vision, marketing oneself in an increasingly competitive environment, and mastering job search tactics to navigate market conditions. (Videos of... View Details
- August 2022
- Teaching Note
BTS & ARMY
By: Doug J. Chung and Kay R. Koo
Industry leaders must define a particular outcome of interest (i.e., an objective) to establish an organization’s strategy. BTS’s initial objective was to increase brand recognition and to acquire a solid fanbase. The proliferation of social network platforms... View Details
- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
for enterprise-sized businesses, where multiple teams (of 50 to 1,000 people) are collaborating on a single program to build hardware. Companies fitting that description tend to be in aerospace and defense, Wen says, so Stell focused on... View Details
- 22 Jul 2008
- First Look
First Look: July 22, 2008
Working PapersFixing Market Failures or Fixing Elections? Agricultural Credit in India Authors:Shawn A. Cole Abstract This paper integrates theories of political budget cycles with theories of tactical electoral redistribution to test... View Details
Keywords: Martha Lagace
- 01 Apr 2002
- News
Siebel Addresses HBS Northern California Club
building great products," Siebel told the audience. "We make as many mistakes as anyone else, but this is our vision: Build a high-quality business. Do whatever it takes to make our customers satisfied. Be a market leader, a great place... View Details
- 01 Dec 2003
- News
HBS Launches Alumni Survey
career services, curriculum development, executive education, alumni relations, and publishing,” says David Lampe, the School’s executive director of Marketing and Communications. The survey, developed and administered with the help of... View Details