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    • All HBS Web  (8,154)
      • Faculty Publications  (741)

      Cognition and ThinkingRemove Cognition and Thinking →

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      • September 2004 (Revised August 2007)
      • Case

      Enterprise IT at Cisco (2004)

      By: Andrew P. McAfee, F. Warren McFarlan and Alison Berkley Wagonfeld
      Illustrates the challenges associated with centralizing IT decisions at Cisco after a decade of decentralized planning and project funding. When Brad Boston became Cisco's new CIO in 2001, he found that managers were starting to get frustrated with the results of their... View Details
      Keywords: Management; Resource Allocation; Information Technology; Problems and Challenges; Business Ventures; Change Management; Entrepreneurship; Projects; Planning; Corporate Finance; Information Technology Industry
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      McAfee, Andrew P., F. Warren McFarlan, and Alison Berkley Wagonfeld. "Enterprise IT at Cisco (2004)." Harvard Business School Case 605-015, September 2004. (Revised August 2007.)
      • Aug 2004 - 2004
      • Conference Presentation

      Institutional Innovation: Socio-cognitive Reconstruction of Corporate Social Responsibility

      By: Julie Battilana and E. Boxenbaum
      Keywords: Innovation and Invention; Cognition and Thinking; Corporate Social Responsibility and Impact
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      Battilana, Julie, and E. Boxenbaum. "Institutional Innovation: Socio-cognitive Reconstruction of Corporate Social Responsibility." Paper presented at the Academy of Management Annual Meeting, New Orleans, August 2004.
      • 2004
      • Working Paper

      On the Origin of Strategy: Action and Cognition Over Time

      By: Giovanni Gavetti and Jan W. Rivkin
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      Gavetti, Giovanni, and Jan W. Rivkin. "On the Origin of Strategy: Action and Cognition Over Time." Harvard Business School Working Paper, No. 05-005, July 2004.
      • June 2004 (Revised November 2004)
      • Case

      Restoring Trust at WorldCom

      By: Jay W. Lorsch and Ashley Robertson
      Examines the changes in corporate governance at WorldCom/MCI as proposed by the company's court-appointed corporate monitor, Richard Breeden. Following the largest bankruptcy ever and the downfall of the company, Breeden wrote "Restoring Trust," a report comprised of... View Details
      Keywords: Change; Insolvency and Bankruptcy; Corporate Governance; Governing Rules, Regulations, and Reforms; Business and Government Relations; Trust
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      Lorsch, Jay W., and Ashley Robertson. "Restoring Trust at WorldCom." Harvard Business School Case 404-138, June 2004. (Revised November 2004.)
      • April 2004 (Revised July 2005)
      • Case

      Offshoring at Global Information Systems, Inc.

      By: William E. Fruhan Jr.
      This case explores the topic of offshoring high-tech jobs several perspectives. The issues presented include determining the stock price consequences of offshoring, examining the economic consequences of the offshore job to both the transferring and receiving... View Details
      Keywords: Economy; Stocks; Job Cuts and Outsourcing; Personal Development and Career; Competition
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      Fruhan, William E., Jr. "Offshoring at Global Information Systems, Inc." Harvard Business School Case 204-144, April 2004. (Revised July 2005.)
      • March 2004 (Revised November 2012)
      • Teaching Note

      P&G Japan: The SK-II Globalization Project (TN)

      By: Christopher A. Bartlett
      Traces changes in P&G's international strategy and structure, culminating in Organization 2005, a reorganization that places strategic emphasis on product innovation rather than geographic expansion and shifts power from local subsidiary to global business management.... View Details
      Keywords: Business Subsidiaries; Trade; Globalization; Global Strategy; Innovation Strategy; Business or Company Management; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Hong Kong; Japan; Taiwan; Europe
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      Bartlett, Christopher A. "P&G Japan: The SK-II Globalization Project (TN)." Harvard Business School Teaching Note 304-023, March 2004. (Revised November 2012.)
      • February 2004
      • Case

      Note on Human Behavior: Reason and Emotion

      By: Nitin Nohria and Bridget Gurtler
      Human beings are driven by reasons and emotions. On the one hand, as rational choice theorists assert, human beings are resourceful and evaluative as they strive to maximize their own interests. An individual's interests can converge or diverge from the interests of... View Details
      Keywords: Behavior; Cognition and Thinking; Emotions; Interests; Organizations; Organizational Design; Governing Rules, Regulations, and Reforms
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      Nohria, Nitin, and Bridget Gurtler. "Note on Human Behavior: Reason and Emotion." Harvard Business School Case 404-104, February 2004.
      • January 2004 (Revised August 2005)
      • Case

      Kikkoman Corporation: Consumer Focused Innovation

      By: Rohit Deshpande and Hal Hogan
      In May 2003, the president and CEO of Kikkoman Corp. sat in his Tokyo office weighing various options for strengthening the company's long-term growth. Kikkoman was the world's largest producer of soy sauce, largely due to its pioneering role since the 1950s as the... View Details
      Keywords: Customer Relationship Management; Innovation Strategy; Marketing Strategy; Product Positioning; Adaptation; Competitive Strategy; Japan
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      Deshpande, Rohit, and Hal Hogan. "Kikkoman Corporation: Consumer Focused Innovation." Harvard Business School Case 504-067, January 2004. (Revised August 2005.)
      • 2004
      • Article

      Teaching Students How to Reason Well by Analogy

      By: Giovanni Gavetti and Jan Rivkin
      Keywords: Teaching; Cognition and Thinking
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      Gavetti, Giovanni, and Jan Rivkin. "Teaching Students How to Reason Well by Analogy." Journal of Strategic Management Education 1, no. 2 (2004).
      • November 2003 (Revised April 2004)
      • Background Note

      Why Consumers Don't Buy: The Psychology of New Product Adoption

      By: John T. Gourville
      Looks at the consumer psychology of new product adoption. Identifies a key reason why consumers do not adopt innovations as quickly as developers think they should--an irrational resistance to behavioral change. Identifies strategies for firms to manage and overcome... View Details
      Keywords: Product Launch; Consumer Behavior; Social Psychology
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      Gourville, John T. "Why Consumers Don't Buy: The Psychology of New Product Adoption." Harvard Business School Background Note 504-056, November 2003. (Revised April 2004.)
      • September 2003 (Revised December 2003)
      • Case

      Royal Caribbean Cruises Ltd.

      By: F. Warren McFarlan and Valerie Massoni
      Focuses on the current IT applications portfolio and plans for the world's second largest cruise line. An IT-intensive organization, it forces students to think through how IT resources should be allocated in this dynamic environment and what kind of management system... View Details
      Keywords: Management Systems; Resource Allocation; Planning; Situation or Environment; Information Technology; Air Transportation Industry
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      McFarlan, F. Warren, and Valerie Massoni. "Royal Caribbean Cruises Ltd." Harvard Business School Case 304-019, September 2003. (Revised December 2003.)
      • September 2003 (Revised October 2020)
      • Exercise

      RetailMax: Role for Cam Archer

      By: Kathleen McGinn and Dina Witter
      This exercise requires students to enact an internal salary negotiation, taking on the roles of Cam Archer, a star employee, and Regan Kessel, a VP trying to attract the MBA into his department. The exercise presents a one-issue, distributive negotiation that... View Details
      Keywords: BATNA; Decision Trees; Negotiation; Compensation and Benefits; Personal Development and Career; Retail Industry
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      McGinn, Kathleen, and Dina Witter. "RetailMax: Role for Cam Archer." Harvard Business School Exercise 904-024, September 2003. (Revised October 2020.)
      • September 2003 (Revised September 2018)
      • Exercise

      RetailMax: Role for Regan Kessel

      By: Kathleen McGinn and Dina Witter
      This exercise requires students to enact an internal salary negotiation, taking on the roles of Cam Archer, a star employee, and Regan Kessel, a VP trying to attract the MBA into his department. The exercise presents a one-issue, distributive negotiation that... View Details
      Keywords: Negotiation; Compensation and Benefits; Management Practices and Processes; Retail Industry
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      McGinn, Kathleen, and Dina Witter. "RetailMax: Role for Regan Kessel." Harvard Business School Exercise 904-025, September 2003. (Revised September 2018.)
      • 11 Aug 2003 - 16 Aug 2003
      • Conference Presentation

      Benign Stress and Cognitive Performance in Organizations

      By: Modupe N Akinola, Wendy Berry Mendes and Teresa M. Amabile
      Keywords: Cognition and Thinking; Performance; Organizations
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      Akinola, Modupe N., Wendy Berry Mendes, and Teresa M. Amabile. "Benign Stress and Cognitive Performance in Organizations." Paper presented at the Academy of Management Annual Meeting, Seattle, WA, August 11–16, 2003.
      • 1 Aug 2003 - 6 Aug 2003
      • Conference Presentation

      The Influence of Time Pressure on Creative Thinking in Organizations

      By: Teresa M. Amabile, J. S. Mueller, W. B. Simpson, L. Fleming and C. N. Hadley
      Keywords: Creativity; Cognition and Thinking
      Citation
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      Amabile, Teresa M., J. S. Mueller, W. B. Simpson, L. Fleming, and C. N. Hadley. "The Influence of Time Pressure on Creative Thinking in Organizations." Paper presented at the Academy of Management Annual Meeting, Seattle, WA, August 01–06, 2003.
      • July 2003
      • Article

      Probabilistic Representation of Complexity

      By: Nabil I Al-Najjar, Ramon Casadesus-Masanell and Emre Ozdenoren
      We study individuals' behavior in an environment that is deterministic, but too complex to permit tractable deterministic representation. Under mild conditions, behavior is represented by a unique probabilistic model in which the agent's inability to think through all... View Details
      Keywords: Complexity; Behavior; Problems and Challenges; Risk and Uncertainty; Planning
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      Al-Najjar, Nabil I., Ramon Casadesus-Masanell, and Emre Ozdenoren. "Probabilistic Representation of Complexity." Journal of Economic Theory 111, no. 1 (July 2003): 49–87.
      • May 2003
      • Case

      Environmental Defense

      By: Forest L. Reinhardt
      Analyzes the strategy and management of Environmental Defense, a leading environmental advocacy group, emphasizing the group's activity in the energy and agribusiness industries. From a strategy formulation standpoint, the case encourages students to think of the... View Details
      Keywords: Strategy; Nonprofit Organizations; Energy; Relationships; Agribusiness; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
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      Reinhardt, Forest L. "Environmental Defense." Harvard Business School Case 703-029, May 2003.
      • March 2003 (Revised March 2004)
      • Case

      P&G Japan: The SK-II Globalization Project

      By: Christopher A. Bartlett
      Traces changes in P&G's international strategy and structure, culminating in Organization 2005, a reorganization that places strategic emphasis on product innovation rather than geographic expansion and shifts power from local subsidiary to global business management.... View Details
      Keywords: Business Subsidiaries; Trade; Globalization; Global Strategy; Innovation Strategy; Business or Company Management; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Hong Kong; Japan; Taiwan; Europe
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      Bartlett, Christopher A. "P&G Japan: The SK-II Globalization Project." Harvard Business School Case 303-003, March 2003. (Revised March 2004.)
      • 2003
      • Other Unpublished Work

      Strategy Making in Novel and Complex Worlds: The Power of Analogy

      By: G. Gavetti, Daniel Levinthal and Jan W. Rivkin
      Keywords: Strategy; Cognition and Thinking; Measurement and Metrics
      Citation
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      Gavetti, G., Daniel Levinthal, and Jan W. Rivkin. "Strategy Making in Novel and Complex Worlds: The Power of Analogy." March 2003.
      • February 2003 (Revised October 2003)
      • Case

      Versity.com

      By: Leslie A. Perlow
      Versity.com has grown from four college students working out of a dorm to a $125 million venture capital-backed company. The young founders and new professional managers struggle to create a company vision and grapple with the question of whether to acquire another... View Details
      Keywords: Business Startups; Growth and Development; Organizational Design; Mission and Purpose; Strategic Planning; Conflict and Resolution; Mergers and Acquisitions; Management Teams; Core Relationships
      Citation
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      Perlow, Leslie A. "Versity.com." Harvard Business School Case 403-132, February 2003. (Revised October 2003.)
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