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Show Results For
- All HBS Web
(998)
- People (1)
- News (177)
- Research (585)
- Events (9)
- Multimedia (3)
- Faculty Publications (375)
- 03 Mar 2014
- HBS Case
Decommoditizing the Canned Tomato
coming in with their own brands, and you're telling me you're growing. What am I not getting?" It became evident to her that Francesco had a quite sophisticated view not just of the category but also of the food industry. He was building... View Details
- Web
1.17 Field Based Learning / Independent Projects | MBA
and will not figure into honors calculations. For the purpose of evaluating academic performance, a “Low Pass” on an Independent Project will be treated as a Category III grade and a “Fail” grade will be treated as a View Details
- 21 Mar 2012
- Op-Ed
Finding the Right Jeremy Lin Storyline
difficult to understand multiple identity stories in combination. It means holding on to complexity and not using simple reasoning around one category or another to guide our thinking. The second is fear. It is difficult to talk about the... View Details
- 01 Dec 2013
- News
Double Vision
web-only offerings like dating sites and streaming content—and divided them into four ad types. Then they matched the ads with the advertisers' web traffic and online purchases in the minutes and hours after they aired to measure their effects. Teixeira walks us... View Details
Keywords: Arts, Entertainment
- Fast Answer
FIELD Global Immersion Resources: Morocco
Reports, select desired industry, category and geography. For Statistics, select desired industry and category. For Analysis, select desired industry and geography. Click GO EMIS View Details
- 02 Oct 2012
- News
Green Pioneer
from several different Harvard departments, as well as public officials and engineering firms. The criteria are: quality of life, leadership, resources allocation, natural world, and climate and risk. It’s a rare project that can score high in all these View Details
- 01 Sep 2011
- News
Charged Up
Image by Digital Art/Corbis Related Links Listen to a podcast of Professors Rawi Abdelal, Forest Reinhardt, and Richard Vietor discussing the future of energy The catch-all “green” category covers a range of industries, from wind and... View Details
- 13 Jun 2018
- News
The First Five Years: Momchil Filev and Ben Faw (both MBA 2014)
that category and got the executive summary with no condemnation.” Momchil: “A seamless experience that enables you to avoid the paradox of choice and make a confident purchasing decision.” View Details
- 01 Dec 2011
- News
Ticktock
in 2007, the year Clocky came on the market. Nanda, who cut the original price of the clock from $50 to $39 to spur sales, knew she needed to extend the existing product line or venture into new product categories to grow the company... View Details
- 01 Mar 2004
- News
The New Global Business Manager
senior executives to coordinate their activities. These categories still hold true over ten years later, says Bartlett, but other things have changed. Baker Library’s Cynthia Churchwell interviewed Bartlett on his current thinking. An... View Details
Keywords: Management
- 01 Mar 2016
- News
Case Study: Paper Chase
Choi Greenthal (MBA 1991) The key to creating a category here is getting the cards into people’s hands and letting them see the value. Relying on purchases at retail value to drive word of mouth will be slow, and will open up the View Details
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
the United States. The latest Interbrand listing of the most valuable global brands reveals seven American brands in the top ten and sixty in the top hundred, more than twice the expected numbers based on the United States' command of 28 percent of the world economy.... View Details
- 01 Apr 1999
- News
WesTrek: Students Find Options in Bay Area
and a host of firms in between. While most of the companies fell into the category of high tech-new media, communications, and computer software and hardware-others represented more traditional business activities, such as consulting,... View Details
- 14 May 2020
- Blog Post
A PRIDE Farewell
PRIDE, releasing a new visual identity and mission statement, to better represent the diverse gender identities and sexual orientations of our members. Created categories of membership to better protect member privacy and respect the... View Details
- 01 Jun 2008
- News
Letters to the Editor
article “A History of Women at HBS” omitted an important category — women in the early sixties who were not admitted to the first-year at HBS. Instead, their only option was to attend a separate and unequal first-year class at the... View Details
- 18 Jan 2016
- Blog Post
Meet the HBS Race, Gender & Equity Initiative
are the biggest challenges you face? Despite widespread interest by companies in creating equitable workplaces, white women, and men and women of color, continue to be underrepresented in leadership roles. Unfortunately, much of the conventional wisdom about gender and... View Details
- 01 Dec 2017
- News
A Safer—and Speedier—Way to Name Your Startup
branding and market intelligence,” she says. “Sometimes there isn’t a trademark issue, but perhaps there are associations with another category of goods that could be worrisome, or just send the wrong message.” Other recently added... View Details
Keywords: Julia Hanna
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
looms as a potential complement or substitute for all of the major categories of existing media and appears capable of serving a wide range of communications objectives for a broad array of advertisers." Silk and his colleagues note that... View Details
Keywords: Peter K. Jacobs
- 01 Jun 2000
- News
The Right Connections
kind of social capital, she contends, helps mitigate three categories of investor uncertainty: technological, firm-based, and market-based. Higgins maintains that an IPO team's connections are a crucial component of any start-up's... View Details
Keywords: Judith A. Ross
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
section. They collect only five categories of consumer demographic data: age, sex, income, geography and e-mail. And yet they have been able to garner 70 percent premiums for their demographically targeted adverting. Knight Ridder has... View Details