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- All HBS Web
(988)
- People (1)
- News (177)
- Research (583)
- Events (8)
- Multimedia (3)
- Faculty Publications (371)
- Web
Vinalhaven: The Downtown Project | Information Technology
future? The multimedia case was produced in partnership with Professor Rick Ruback for the EC Course Market Perspectives. Vinalhaven: The Downtown Project was honored with a 2024 Gold Telly Award in the Education & Discovery category and... View Details
- 01 Jun 2003
- News
Respond to a Worthy Cause
runner-up in the social enterprise category of the HBS Business Plan Contest. They used the $5,000 cash prize and the same amount in services from The Bridgespan Group to turn their business plan into a reality. They garnered support from... View Details
- 01 Mar 2004
- News
The New Global Business Manager
senior executives to coordinate their activities. These categories still hold true over ten years later, says Bartlett, but other things have changed. Baker Library’s Cynthia Churchwell interviewed Bartlett on his current thinking. An... View Details
Keywords: Management
- 29 Nov 2017
- News
Inbox: From Das’s Desk
even a few hours. Host a dinner at your home for recent graduates or current students. (We’ll even provide the food!) Put your name on the list of MBA Career Advisors, who make an hour available to a student who wants to know what it took to get your job. Get involved... View Details
Keywords: Das Narayandas
- 24 Mar 2017
- News
Alumni New Venture Competition Finalists Named
social enterprise teams. The winner and runner-up in each category will receive $75,000 and $25,000 prizes respectively. The crowd favorite will receive $5,000. The annual alumni New Venture Competition serves as a launch pad for... View Details
- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
authors wrote. Additionally, the researchers found that under a contingent free shipping policy, a promotional discount in a particular product category becomes more attractive to shoppers. The reason: the product discount might further... View Details
- 01 Aug 2002
- News
Seventy Years Out: Class of 1932 Celebrates Reunions
up running at the age of 65 and a decade later set the U.S. record for the 5K event in his age group. “You've got to remember,” noted the 93-year-old, who no longer runs due to a detached retina, “the competition in my age category was... View Details
- 28 Nov 2016
- Blog Post
Why We Recruit: Wayfair
almost all of our non-engineering teams at HBS, including Category Management, Marketing, Product Management, Operations, and more. What recruiting tactics have you found most successful in engaging with students and/or alumni at... View Details
Keywords: Consumer Products / Retail
- 10 Jan 2017
- Blog Post
From Product Development to Business School
to clean it again through my novel filter. I had filed the patent. Lined up suppliers. Met the ridiculous margin requirements of a Fortune 500 company. The category was declining. Our last two product launches fared poorly. The buyer... View Details
- 26 Oct 2016
- Blog Post
From Product Development to Business School
to clean it again through my novel filter. I had filed the patent. Lined up suppliers. Met the ridiculous margin requirements of a Fortune 500 company. The category was declining. Our last two product launches fared poorly. The buyer... View Details
- 01 Sep 2018
- News
From Das’s Desk
current situation and are now looking to pivot. This broad category also includes those who are returning to the workforce after a pause or in the midst of a career change. Looking at our alumni population using this framework will inform... View Details
Keywords: Das Narayandas
- 11 Mar 2013
- Research & Ideas
Marissa Mayer Should Bridge Distance Gap with Remote Workers
the many categories to which she belongs. One way Mayer can break down the stereotyping is to make clear that there's a lot more to her life's story than being a mom and CEO. She could tell us about unique elements of her upbringing or... View Details
- 10 Oct 2007
- Research & Ideas
“Blank” Inside: Branding Ingredients
ingredient is central to the functional performance of the final product. Think Shimano gear systems on performance bicycles or Monsanto's Nutrasweet, added to Equal sweetener. 3. The final products are not well-branded themselves, either because the View Details
- 01 Sep 2020
- News
Action Plan: Finding Fluency
don’t think we’re ever going to go back to the world of 16-week planning cycles.” How to: Find New Customers Look nearby. “Think about adjacent categories for your company,” Dunaway advises. Duolingo has launched Duolingo ABC to teach... View Details
- 03 Mar 2014
- HBS Case
Decommoditizing the Canned Tomato
coming in with their own brands, and you're telling me you're growing. What am I not getting?" It became evident to her that Francesco had a quite sophisticated view not just of the category but also of the food industry. He was building... View Details
- Web
1.17 Field Based Learning / Independent Projects | MBA
and will not figure into honors calculations. For the purpose of evaluating academic performance, a “Low Pass” on an Independent Project will be treated as a Category III grade and a “Fail” grade will be treated as a View Details
Marty Blue
Marty spent 16 years in licensing at Reebok International predominantly as a licensor. She worked across a number of different brands (eg. Reebok, Weebok, Rockport, Greg Norman golf, and Boston Whaler) and product categories including... View Details
- 01 Dec 2008
- News
The CEO and the Functions of Leadership
a number of categories that will prove important when considering the CEO’s role: Direction: A core function of leadership is setting the strategy for the organization, and setting specific financial goals that the organization will seek... View Details
- 01 Dec 2022
- News
The State of Play
If the category of offerings known as “immersive experiences” were a soup, it would probably have to be a gumbo—a saucy and colorful assemblage of potentially disparate things. And while it’s rooted in familiar traditions, it’s also open... View Details
- 15 Jan 2019
- First Look
New Research and Ideas, January 15, 2019
Schorderet, debating how the company can defend and grow its position in Saudi Arabia while also finding new sources of future growth (e.g., bringing its production model to new markets with fragmented dairy sectors or entering new product View Details
Keywords: Dina Gerdeman