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- All HBS Web
(1,360)
- People (1)
- News (520)
- Research (684)
- Events (3)
- Multimedia (27)
- Faculty Publications (408)
- Web
HBS - Financials | Supplemental Financial Information
Online, and broaden the faculty's ambitious research agenda. Growing unrestricted current use giving to a sustainable annual level of $40 million was one of the major goals of The Campaign for Harvard Business School, which concluded in... View Details
- 04 Apr 2023
- Blog Post
Maersk’s Journey to Decarbonize Shipping
speed the pace of decarbonization in the shipping industry. Furthermore, Maersk is actively campaigning in support of a $150/ton of carbon tax, which could increase costs in the short-run but would actually make maritime shipping more... View Details
- 30 Mar 2018
- What Do You Think?
What Should Mark Zuckerberg Do?
giving it more independent leadership, (2) provide more “community training” on the use of user data, (3) “invest in reducing fake articles,” (4) publish a quarterly “report to Congress” regarding “detailed privacy issues/actions”, and (5) “Start a large scale subtle... View Details
- 22 Feb 2024
- News
GCC Crossroads Aims for a Bright Future; Seattle Alumni Talk Leadership in Tech; Italy Preps for European Alumni Summit
talk about the HBSAAA’s capital campaign and ask local alumni for support. “It was a mash up of Harvard, tech and disruption, leadership, and diversity,” she says. “And BECU is proud to be a sponsor for this kind of bringing together of... View Details
Keywords: Margie Kelley
- 01 Jun 2008
- News
You Only Thought You Were Republican
capitalists like Warren Buffett, a hero to many of us, support the Democratic Party. (Warren did two fundraisers for Hillary, two for Barack, one for the Democratic Senatorial Campaign Committee, and, I am ever so pleased to say, one for... View Details
- 20 Feb 2017
- Research & Ideas
Having No Life is the New Aspirational Lifestyle
costs Bill Gates $300 a second. What is your time worth?" And an ad campaign for The Wall Street Journal features celebrities including Tory Burch and Will.i.am reading the paper with the tagline, “People who don’t have time make... View Details
Keywords: by Michael Blanding
- Research Summary
Corporate Lobbying Strategy and Foreign MNEs
“U.S. Defense Contracts and the Lobbying Strategies of Foreign MNEs: The Liability of Foreignness and Make-or-Buy Decisions about Political Goods”
Many firms engage in lobbying with the expectation that their lobbying efforts will... View Details
- 01 Mar 2023
- News
Step Change
hovering around 5 percent, Thndr’s marketing team launched a campaign highlighting users like Marwa Helali, a single mother from Port Said investing for her 16-year-old son’s education. The number of women using the Thndr app has more... View Details
- 01 Aug 1998
- News
High Honors
Company and Post Cereals Last September, Ann Fudge took a sledgehammer to a boarded-up brownstone in Harlem. The building was slated to come down as part of an affordable-housing campaign - one hundred new homes in one hundred weeks for... View Details
- Web
Frequently Asked Questions | HBS Online
position a product or service for success, acquire and engage customers, and measure both performance of near-term campaigns and longer-term customer value. Disruptive Strategy What are the learning requirements in order to successfully... View Details
- Web
Harvard Business School
consumers. At HBS, he helped found and was the first chairman of the African-American Alumni Association (HBSAAA). In 1996, the HBSAAA launched a fundraising campaign to endow a professorship in his name. Frederick "Fred" Wilkinson Jr.... View Details
- Research Summary
Clinical Trials as a setting for Health Policy and Management Research
The clinical trial marketplace is in flux. A decade ago, pharmaceutical firms almost exclusively conducted the study of their novel drug compounds within major academic medical centers. But today, industry-sponsored clinical trials are increasingly using community... View Details
- 21 Feb 2019
- Research & Ideas
Voter ID Laws Don't Work (But They Don't Hurt Anything, Either)
large scale get-out-the-vote campaigns after the early 2000s, but turnout remains low, with fewer than 60 percent of citizens participating in presidential and midterm elections. Voter registration remains an important obstacle to... View Details
Keywords: by Sean Silverthorne
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
Pike Place Roast, which emphasizes the brand's humble Seattle coffee culture beginnings. Adidas's "Impossible Is Nothing" campaign emphasized the underdog stories of famous athletes. Q: How did you notice this trend? How did you... View Details
Keywords: by Martha Lagace
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
wait for care. Patagonia lists the suppliers for each item on its website, while Southwest Airlines’ “transfarency” campaign pledges to save customers from hidden fees. After all, customers are already turning to Google searches and... View Details
Keywords: by Danielle Kost
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
expand your ROI on the investment. Kenny: Which, obviously, continues to drive the cost up. So, now we're not just talking about advertising. We're talking about the incremental expense of building a social media campaign around this.... View Details
- 15 Jun 2007
- Research & Ideas
Remembering Alfred Chandler
done. Nor was he the elegant Robert E. Lee, fending off superior forces through ingenious defensive maneuvers. Instead he was the relentless Ulysses S. Grant—grinding out a series of costly victories at Shiloh, Vicksburg, and finally in the Wilderness View Details
Keywords: by Sean Silverthorne
- 01 Dec 2015
- News
The Harvard Business School Campaign: Regional Events
Recent HBS Campaign Regional Events & Leadership Meeting Craig Harrison (MBA 1980), Ellen O'Hara (MBA 1980), Len Schulwitz (MBA 1979), and Janine Schulwitz (MBA 1979) enjoyed the general reception prior to the evening’s formal program of... View Details
- 01 Sep 2015
- News
The Harvard Business School Campaign: Regional Events
Recent HBS Campaign Regional Events Eddy Pirard (MBA 1991), Philippe Sereys de Rothschild (MBA 1991), Paula Zazadze Arrigo (MBA 1990), and Gregory Salinger (MBA 1991) during the reception and strolling dinner at Pavillon Gabriel. The... View Details
- 01 Jun 2004
- News
Celebrations in LA, Florida, London
Since its September 2002 kickoff at HBS, The Campaign for Harvard Business School has traveled to thirteen U.S. and international cities, helping to strengthen and unify the far-flung HBS community and giving more than 3,000 alumni the... View Details