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Show Results For
- All HBS Web
(1,364)
- People (1)
- News (516)
- Research (677)
- Events (3)
- Multimedia (27)
- Faculty Publications (399)
- Research Summary
Clinical Trials as a setting for Health Policy and Management Research
The clinical trial marketplace is in flux. A decade ago, pharmaceutical firms almost exclusively conducted the study of their novel drug compounds within major academic medical centers. But today, industry-sponsored clinical trials are increasingly using community... View Details
- 01 Mar 2023
- News
Step Change
hovering around 5 percent, Thndr’s marketing team launched a campaign highlighting users like Marwa Helali, a single mother from Port Said investing for her 16-year-old son’s education. The number of women using the Thndr app has more... View Details
- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
when a company attempts to move in on its market share, perhaps by offering price discounts. Since this strategy is viewed as more threatening, the competitor can be expected to retaliate with prejudice—often by firing off a campaign to... View Details
Keywords: by Dina Gerdeman
- 30 Mar 2018
- What Do You Think?
What Should Mark Zuckerberg Do?
giving it more independent leadership, (2) provide more “community training” on the use of user data, (3) “invest in reducing fake articles,” (4) publish a quarterly “report to Congress” regarding “detailed privacy issues/actions”, and (5) “Start a large scale subtle... View Details
- 22 Feb 2024
- News
GCC Crossroads Aims for a Bright Future; Seattle Alumni Talk Leadership in Tech; Italy Preps for European Alumni Summit
talk about the HBSAAA’s capital campaign and ask local alumni for support. “It was a mash up of Harvard, tech and disruption, leadership, and diversity,” she says. “And BECU is proud to be a sponsor for this kind of bringing together of... View Details
Keywords: Margie Kelley
- 20 Feb 2017
- Research & Ideas
Having No Life is the New Aspirational Lifestyle
costs Bill Gates $300 a second. What is your time worth?" And an ad campaign for The Wall Street Journal features celebrities including Tory Burch and Will.i.am reading the paper with the tagline, “People who don’t have time make... View Details
Keywords: by Michael Blanding
- Web
Harvard Business School
consumers. At HBS, he helped found and was the first chairman of the African-American Alumni Association (HBSAAA). In 1996, the HBSAAA launched a fundraising campaign to endow a professorship in his name. Frederick "Fred" Wilkinson Jr.... View Details
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
Pike Place Roast, which emphasizes the brand's humble Seattle coffee culture beginnings. Adidas's "Impossible Is Nothing" campaign emphasized the underdog stories of famous athletes. Q: How did you notice this trend? How did you... View Details
Keywords: by Martha Lagace
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
wait for care. Patagonia lists the suppliers for each item on its website, while Southwest Airlines’ “transfarency” campaign pledges to save customers from hidden fees. After all, customers are already turning to Google searches and... View Details
Keywords: by Danielle Kost
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
expand your ROI on the investment. Kenny: Which, obviously, continues to drive the cost up. So, now we're not just talking about advertising. We're talking about the incremental expense of building a social media campaign around this.... View Details
- 01 Jun 2004
- News
Celebrations in LA, Florida, London
Since its September 2002 kickoff at HBS, The Campaign for Harvard Business School has traveled to thirteen U.S. and international cities, helping to strengthen and unify the far-flung HBS community and giving more than 3,000 alumni the... View Details
- 25 Apr 2014
- News
Investing in Innovation
On April 25, Harvard Business School launched a campaign that will position the School for leadership in management education in the 21st century. The primary objectives of The Harvard Business School View Details
- 01 Dec 2015
- News
The Harvard Business School Campaign: Regional Events
Recent HBS Campaign Regional Events & Leadership Meeting Craig Harrison (MBA 1980), Ellen O'Hara (MBA 1980), Len Schulwitz (MBA 1979), and Janine Schulwitz (MBA 1979) enjoyed the general reception prior to the evening’s formal program of... View Details
- 08 Feb 2016
- News
Alumni in Mexico City Connect Around a ‘Vision’ for the New HBS
Alejandro Ramirez Magana (MBA 2001) delivered remarks at The HBS Campaign Mexico City Regional Event, February 8, 2016 Alejandro Ramirez Magana (MBA 2001) delivered remarks at The HBS Campaign Mexico City... View Details
- 01 Sep 2015
- News
The Harvard Business School Campaign: Regional Events
Recent HBS Campaign Regional Events Eddy Pirard (MBA 1991), Philippe Sereys de Rothschild (MBA 1991), Paula Zazadze Arrigo (MBA 1990), and Gregory Salinger (MBA 1991) during the reception and strolling dinner at Pavillon Gabriel. The... View Details
- 04 Aug 2015
- News
Brazil Alumni Connect Around a ‘Vision’ for the New HBS
HBS Campaign Honorary Chair Andre R. Jakurski (MBA 1973) delivered remarks at The HBS Campaign Brazil Regional Event, August 4, 2015. Alumni and friends of Harvard Business School from across Brazil gathered... View Details
- 01 Jun 2015
- News
The Harvard Business School Campaign: Regional Events
Recent HBS Campaign Regional Events Dean Nitin Nohria with Darlene and Jerry (MBA 1967) Jordan, who spoke at the Palm Beach event. Frank Klapperich (MBA 1961) spoke to alumni and guests in Naples. Guests gathered at the Dallas Regional... View Details
- Person Page
Julie Battilana's Most Recent Columns for "Le Monde"
By: Julie Battilana
Julie Battilana is a regular contributor to the French newspaper "Le Monde." Below are her most recent articles.
Where are the Political Ideas Being Produced?
July, 16 2014
Click
- 01 Sep 2016
- News
Advancing the Vision for HBS
other initiatives ensure that the School remains the standard for excellence in management education worldwide. Thanks to the extraordinary generosity of thousands of donors and the work of a dedicated corps of alumni volunteers, we are making remarkable progress... View Details
- 04 May 2015
- News
Alumni in Paris Connect Around a ‘Vision’ for the New HBS
facing business and society today. The Harvard Business School Campaign was launched in April 2014 to raise $1 billion over the next five years to support innovation in the curriculum, faculty research, and collaboration across the... View Details