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      • February 2007
      • Tutorial

      Measuring Marketing Performance

      By: John A. Quelch
      In many organizations, marketing exists far from the executive suite and the boardroom. This tutorial instructs students how to improve the link between high level corporate strategy and the marketing function. First, students are exposed to three companies in which... View Details
      Keywords: Marketing Strategy; Corporate Strategy; Performance Evaluation
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      "Measuring Marketing Performance." Harvard Business School Tutorial 507-701, February 2007.
      • January 2007 (Revised July 2007)
      • Case

      Clear Channel Communications, Inc.

      By: Felix Oberholzer-Gee and Carole Winkler
      Discusses the rise of Clear Channel Communications, Inc. (CC) as the most important radio broadcasting company in the United States. While CC can look back on a glorious past, it faces a multitude of business issues: radio listenership is in decline, media deregulation... View Details
      Keywords: History; Media; Performance Effectiveness; Public Opinion; Business and Government Relations; Media and Broadcasting Industry; United States
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      Oberholzer-Gee, Felix, and Carole Winkler. "Clear Channel Communications, Inc." Harvard Business School Case 707-523, January 2007. (Revised July 2007.)
      • January 2007
      • Exercise

      Multifactor Models

      By: Malcolm P. Baker
      Students evaluate the performance of four mutual funds and compute the cost of capital for two companies using fixed benchmarks, the CAPM, and a multifactor model of returns. View Details
      Keywords: Cost of Capital; Performance Evaluation; Business Model; Investment Funds; Investment Return; Motivation and Incentives; Markets
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      Baker, Malcolm P. "Multifactor Models." Harvard Business School Exercise 207-056, January 2007.
      • 2006
      • Book

      Science Business: The Promise, the Reality, and the Future of Biotech

      By: Gary P. Pisano
      Why has the biotechnology industry failed to perform up to expectations—despite all its promise? In Science Business, Gary P. Pisano answers this question by providing an incisive critique of the industry. Pisano not only reveals the underlying causes of... View Details
      Keywords: Science; Business Ventures; Biotechnology Industry
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      Pisano, Gary P. Science Business: The Promise, the Reality, and the Future of Biotech. Boston: Harvard Business School Press, 2006.
      • October 2006 (Revised July 2007)
      • Case

      China Resources Corporation (A): 6S Management

      By: Dennis Campbell and David Lane
      In 2006, Jiang Wei, CFO of China Resources Corporation, was seeking to implement a variety of new management control systems in a complex diversified corporation during a period of rapid economic expansion in mainland China. Instilling efficiency, productivity,... View Details
      Keywords: Accounting; Business Conglomerates; Governance Controls; Balanced Scorecard; Management Systems; Performance Improvement; Business Strategy; China
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      Campbell, Dennis, and David Lane. "China Resources Corporation (A): 6S Management." Harvard Business School Case 107-013, October 2006. (Revised July 2007.)
      • September 2006 (Revised November 2008)
      • Case

      Supergrid

      By: Richard H.K. Vietor
      Supergrid is a mammoth wind-power development scheme for Europe, recently proposed by Airtricity. This firm, founded in 1997, is a fast-growing power-development company focused on wind. Already having built about 600 megawatts of wind turbines in Scotland and Ireland,... View Details
      Keywords: Energy Generation; Renewable Energy; Entrepreneurship; Performance Capacity; Business and Government Relations; Environmental Sustainability; Energy Industry; Europe; United States
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      Vietor, Richard H.K. "Supergrid." Harvard Business School Case 707-016, September 2006. (Revised November 2008.)
      • July 2006 (Revised March 2008)
      • Case

      Changan Automobile Co., Ltd.

      By: Dennis Campbell and Donglin Xia
      Chairman Yin Jiaxu must communicate that the company's extraordinary reported performance in 2002 reflects Changan's unique strategy within the competitive dynamics of China's automobile industry. Changan's 2002 annual report demonstrated an extraordinary level of... View Details
      Keywords: Financial Reporting; Ethics; Corporate Disclosure; Media; Business and Shareholder Relations; Auto Industry; China
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      Campbell, Dennis, and Donglin Xia. "Changan Automobile Co., Ltd." Harvard Business School Case 107-006, July 2006. (Revised March 2008.)
      • Working Paper

      Benchmarking Against the Performance of High Profile 'Scandal' Firms

      By: Emre Karaoglu, Tatiana Sandino and Randy Beatty
      In recent years, several high profile firms engaged in accounting fraud that resulted in severe investor losses and erosion of trust in the capital markets. We examine high profile accounting "scandals" prosecuted by the Securities and Exchange Commission. Unlike most... View Details
      Keywords: Earnings Management; Ethics; Executive Compensation; Performance Evaluation; Financial Services Industry; United States
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      Karaoglu, Emre, Tatiana Sandino, and Randy Beatty. "Benchmarking Against the Performance of High Profile 'Scandal' Firms." American Accounting Association Financial Accounting and Reporting Section Paper, July 2006.
      • June 2006 (Revised January 2012)
      • Case

      Teena Lerner: Dividing the Pie at Rx Capital (A)

      By: Boris Groysberg, Victoria Winston and Robin Abrahams
      Teena Lerner started her own hedge fund firm in 2001 after nearly 20 years as a star biotechnology analyst and hedge fund manager. After the start-up phase, her firm became highly profitable. In 2004, however, one of her four analysts lost a lot of money for the firm.... View Details
      Keywords: Managerial Roles; Investment Funds; Performance; Business Startups; Compensation and Benefits; Corporate Finance; Financial Services Industry
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      Groysberg, Boris, Victoria Winston, and Robin Abrahams. "Teena Lerner: Dividing the Pie at Rx Capital (A)." Harvard Business School Case 406-088, June 2006. (Revised January 2012.)
      • June 2006
      • Exercise

      Matthew A. Hunter

      By: John A. Davis and Deepak Malhotra
      Matthew Hunter, CEO of a second-generation family business, must manage the performance of a key manager in his company. Looks at the impact of family relationships on performance management. View Details
      Keywords: Family and Family Relationships; Conflict Management; Negotiation; Family Business; Performance; Managerial Roles
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      Davis, John A., and Deepak Malhotra. "Matthew A. Hunter." Harvard Business School Exercise 806-203, June 2006.
      • June 2006
      • Case

      Matthew B. Hunter

      By: John A. Davis and Deepak Malhotra
      Matthew Hunter, CEO of a second-generation family business, must manage the performance of a key manager in his company. Looks at the impact of family relationships on performance management. View Details
      Keywords: Family Business; Performance Evaluation; Crisis Management; Business or Company Management; Conflict Management; Corporate Governance; Family and Family Relationships; Partners and Partnerships; Negotiation Process
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      Davis, John A., and Deepak Malhotra. "Matthew B. Hunter." Harvard Business School Case 806-204, June 2006.
      • May 2006 (Revised November 2006)
      • Case

      Willa Seldon at Tides Center (A)

      By: Linda A. Hill and Emily Stecker
      Willa Seldon, an African-American woman with 16 years of for-profit experience, was hired as executive director of Tides Center, a nonprofit in San Francisco, CA. Tides Center was a fiscal sponsor dedicated to supporting individuals and groups working toward social... View Details
      Keywords: For-Profit Firms; Nonprofit Organizations; Transition; Change Management; Leadership Style; Performance; Customer Satisfaction; San Francisco
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      Hill, Linda A., and Emily Stecker. "Willa Seldon at Tides Center (A)." Harvard Business School Case 406-072, May 2006. (Revised November 2006.)
      • April 2006 (Revised June 2008)
      • Case

      New Balance Athletic Shoe, Inc.

      By: H. Kent Bowen, Robert S. Huckman and Carin-Isabel Knoop
      Considers whether New Balance, one of the world's five largest manufacturers of athletic footwear, should respond to Adidas' planned acquisition of Reebok--a transaction that would join the second- and third-largest companies in the industry. Highlights the unique... View Details
      Keywords: Mergers and Acquisitions; Production; Supply Chain Management; Performance Improvement; Competition; Consolidation; Apparel and Accessories Industry
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      Bowen, H. Kent, Robert S. Huckman, and Carin-Isabel Knoop. "New Balance Athletic Shoe, Inc." Harvard Business School Case 606-094, April 2006. (Revised June 2008.)
      • April 2006 (Revised October 2006)
      • Case

      Chrysanthemum and Dragon: JAFCO Asia in China

      By: Rawi E. Abdelal and David Lane
      In the autumn of 2002, JAFCO Asia, a subsidiary of JAFCO Co., Ltd., became the first foreign private equity firm to open an office in Beijing's Haidian Science Park. JAFCO was the only Japanese private equity firm operating in China. As such, Managing Director Vincent... View Details
      Keywords: History; International Relations; Business and Shareholder Relations; Business and Government Relations; Expansion; Market Entry and Exit; Performance Effectiveness; Foreign Direct Investment; Business Strategy; Financial Services Industry; China; Beijing; Japan
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      Abdelal, Rawi E., and David Lane. "Chrysanthemum and Dragon: JAFCO Asia in China." Harvard Business School Case 706-012, April 2006. (Revised October 2006.)
      • April 2006 (Revised May 2007)
      • Case

      Apple Computer, 2006

      By: David B. Yoffie and Michael Slind
      Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will the iPod lure new users to the Mac? Will Apple be able to... View Details
      Keywords: Technological Innovation; Product Positioning; Performance Evaluation; Information Infrastructure; Music Entertainment; Time Management; Information Technology Industry
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      Yoffie, David B., and Michael Slind. "Apple Computer, 2006." Harvard Business School Case 706-496, April 2006. (Revised May 2007.)
      • April 2006 (Revised April 2020)
      • Case

      "The Case of Leadership Inertia"

      By: Rosabeth Moss Kanter
      The CEO of an international bank has raised the bank's performance by emphasizing a new culture of leadership that empowers people at all levels. Managers are rated both on their business results and their leadership—how they model new behaviors—but 12 senior managers... View Details
      Keywords: Organizational Culture; Leadership Style; Leading Change; Performance Evaluation; Employee Relationship Management
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      Kanter, Rosabeth Moss. The Case of Leadership Inertia"." Harvard Business School Case 303-125, April 2006. (Revised April 2020.)
      • March 2006
      • Module Note

      Financing Decisions within the Firm

      By: Mihir A. Desai and Kathleen Luchs
      Describes a core module in the International Finance course at Harvard Business School. The module focuses on the financial and managerial issues that confront managers who make financial decisions within multinational firms: how subsidiaries should be financed and... View Details
      Keywords: Decisions; International Finance; Taxation; Business Subsidiaries; Multinational Firms and Management; Framework; Performance Evaluation; Management Analysis, Tools, and Techniques
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      Desai, Mihir A., and Kathleen Luchs. "Financing Decisions within the Firm." Harvard Business School Module Note 206-124, March 2006.
      • March 2006 (Revised October 2007)
      • Case

      The Parisian Revival

      By: Rajiv Lal and Carin-Isabel Knoop
      In mid-2005, George Jones had two jobs: head of Saks Inc.'s 41-store Parisian department store chain as well as president and CEO of the Saks Department Store Group (SDSG), an umbrella for seven chains with a total of 182 stores across the United States. In 2003 Jones... View Details
      Keywords: Profit; Leadership; Growth and Development Strategy; Organizational Change and Adaptation; Performance Improvement; Sales; Retail Industry; United States
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      Lal, Rajiv, and Carin-Isabel Knoop. "The Parisian Revival." Harvard Business School Case 506-035, March 2006. (Revised October 2007.)
      • March 2006
      • Case

      The Whitesides Lab

      By: H. Kent Bowen and Francesca Gino
      A significant part of the long-term economic growth in developed economies depends on the translation of scientific research into new products and processes. Focuses on the front end of this value creation stream. The laboratory of George Whitesides has a 30-year... View Details
      Keywords: Research; Performance Productivity; Economic Growth; Infrastructure; Creativity; Groups and Teams; Value Creation; Factories, Labs, and Plants; Leadership; Resource Allocation
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      Bowen, H. Kent, and Francesca Gino. "The Whitesides Lab." Harvard Business School Case 606-064, March 2006.
      • Article

      The Information Technology Ecosystem: Structure, Health, and Performance

      By: Marco Iansiti and Gregory L. Richards

      A number of modern industries are organized as complex networks of firms whose integrated efforts are necessary to deliver value to end customers. The complexity of these networks, or business ecosystems, and the associated interdependencies among firms, make... View Details

      Keywords: Business Ventures; Networks; Value; Customers; Performance Productivity; Product; Applications and Software; Innovation and Invention; Competition; Business Model; Information Infrastructure; Information Technology Industry
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      Iansiti, Marco, and Gregory L. Richards. "The Information Technology Ecosystem: Structure, Health, and Performance." Antitrust Bulletin 51, no. 1 (Spring 2006).
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