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  • 08 May 2019
  • Blog Post

In the Business of Flexibility

As founder of Prokanga, the innovative recruiting firm that connects companies with experienced, flexible marketing and finance expertise, Jamie Cheney (MBA 2007) understands the value of a fluid workforce. Together with Annie Davis (MBA... View Details
Keywords: Entrepreneurship; Nonprofit / Government
  • Fast Answer

Market trends, opportunities in advanced technology fields

Where to begin when looking for market trends, opportunities, leading players in certain technology fields? You may begin with the following:  BCC Research - Reports on major economic, scientific, and technological developments... View Details
  • January 2009
  • Teaching Note

Bunge: Food, Fuel, and World Markets (TN)

By: Tarun Khanna, Santiago Mingo and Jonathan West
Teaching Note for [708443]. View Details
Keywords: Agribusiness; Sales; Integration; Globalized Markets and Industries; Developing Countries and Economies; Competition; Business Model; Trade; Performance Efficiency; Agriculture and Agribusiness Industry; New York (state, US); Brazil; India; China
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    Responsibility of Business

    The global economy is in a transitional phase. Being a visiting research fellow at the Harvard Business School provided an exceptional opportunity to meet a diverse range of scholars from around the world to debate the most challenging... View Details
    • 17 Jun 2016
    • News

    Companies Need to Start Marketing Safety to Customers

    • June 2016 (Revised March 2017)
    • Case

    Global Wine War 2015: New World Versus Old

    By: Christopher A. Bartlett and Sarah McAra
    This case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers in the battle for the Chinese wine market in 2015. China’s wine consumption growth presented a large and fast-growing export target that was extremely... View Details
    Keywords: Competitive Advantage; Government Regulation; Industry Analysis; International Business; International Marketing; Market Entry; Exports; Business And Government Relations; China; Europe; France; Australia; Trade; Global Strategy; Governing Rules, Regulations, and Reforms; Consumer Behavior; Market Entry and Exit; Competition; Food and Beverage Industry; France; Europe; Australia; China
    Related
    • June 2023 (Revised September 2023)
    • Simulation

    Managing the Customer Journey Marketing Simulation: Adobe's Data-Driven Operating Model (DDOM)

    By: Sunil Gupta, Rajiv Lal and Celine Chammas
    Adobe started monitoring Annual Recurring Revenue (ARR), one of its primary metrics, when it shifted from selling its software in a box to selling the software as a subscription-based cloud service. They wanted to know when, where, and how much to invest in marketing.... View Details
    Keywords: Customer Acquisition; Customer Journey; Marketing Strategy; Marketing; Customer Focus and Relationships; Budgets and Budgeting
    Related
    • 04 Mar 2002
    • What Do You Think?

    Why the Bull Market in Leadership Books?

    Summing Up There is no shortage of explanations for what seems to be a current bull market in writings about leadership, according to respondents to this column. Charles Cullinane attributes it to the economic and national insecurity that... View Details
    Keywords: by James Heskett
    • Research Summary

    Workplace Ethics and Global Business Standards

    By: Rohit Deshpande
    This research grows out of initial collaborative research with Joshua Margolis and Lynn Paine on the relationship between codes of conduct and corporate performance. This work was reported in Harvard Business Review articles in 2005 and 2011. More recent research... View Details
    • 02 Aug 2018
    • News

    Can Marketing Help Halt the Heroin Epidemic?

    advertising and marketing filled with stark depictions of the harsh realities of drug use. On this episode of Skydeck, Langford speaks with associate editor Julia Hanna about how they’ll craft these messages, how effective they can be—and... View Details
    • 01 Dec 2003
    • News

    HIV/AIDS and Business

    social and financial cost of inaction is so high that standing by is not an option, particularly for multinational corporations doing business in countries with high infection rates. “AIDS places a dramatic spotlight on the question of... View Details
    Keywords: Colleges, Universities, and Professional Schools; Educational Services; Health, Social Assistance
    • Web

    Investing for Community and Capital Market Impact: SE Summer Fellow Emily Tekamp (MBA 2025) | Social Enterprise | Harvard Business School

    • Web

    Marketing Awards & Honors - Faculty & Research

    Case Centre Award in the Marketing Category for her case with Thomas Steenburgh and Naseem Dahod, “HubSpot: Inbound Marketing and Web 2.0” (HBS Case No. 509-049). Anita Elberse : Awarded Amazon’s "Best Books... View Details
    • January 2017
    • Case

    Bayer AG: Bidding to Win Merck's OTC Business

    By: Benjamin C. Esty, Marc Baaij and Arjen Mulder
    Shortly after submitting their best and final offer to acquire Merck's Consumer Care Division (a collection of "over-the-counter" (OTC) products with sales totaling $2 billion), the Bayer M&A team was given a chance to revise their bid because another potential... View Details
    Keywords: Acquisition; Bidding Strategy; Valuing Synergies; Negotiations; Corporate Strategy; Business Unit Strategy; Bidding Process; Discounted Cash Flow; Cross-border M＆A; Tax Shields; Valuation; Competitive Strategy; Auctions; Bids and Bidding; Germany; United States; United Kingdom
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    • 30 May 2014
    • News

    Finding a Niche in the Menswear Market

    Keywords: Retail Trade
    • Web

    About - Business & Environment

    conflict to help mobilize effective business investments to create and grow markets for low-carbon technologies. Matteo Gasparini University of Oxford’s Smith School of Enterprise and Environment Matteo... View Details
    • 29 Apr 2013
    • Research & Ideas

    Diagnosing the ‘Flutie Effect’ on College Marketing

    Boston College's greatest marketing campaign lasted about six seconds. It's called the "Flutie Effect." In a 1984 game against the University of Miami, BC quarterback Doug Flutie threw a last-second "Hail Mary" pass 48... View Details
    Keywords: by Sean Silverthorne; Education; Advertising; Sports
    • January 2009 (Revised November 2010)
    • Case

    The Dojima Rice Market and the Origins of Futures Trading

    By: David A. Moss and Eugene Kintgen
    In 1730, Japanese merchants petitioned shogun Tokugawa Yoshimune to officially authorize trade in rice futures at the Dojima Exchange, the world's first organized (but unsanctioned) futures market. For many years, the Japanese government had prohibited the trade of... View Details
    Keywords: Futures and Commodity Futures; Price; Food; Business History; Market Transactions; Business and Government Relations; Japan
    Related
    • 04 Jun 2012
    • Research & Ideas

    The Business of Life

    A few years ago, a colleague at Harvard Business School visited Clayton Christensen's office to talk about leading a values-driven life. "He told me that he had decided against having religion in his life," Christensen recalls, explaining... View Details
    Keywords: by Carmen Nobel
    • Research Summary

    Building Small Business Utopia: How Artificial Intelligence and Big Data Can Increase Small Business Success

    By: Karen Mills
    Small business lending has remained unchanged for decades, laden with frictions and barriers that prevent many small businesses from accessing the capital they need to succeed. Financial technology, or “fintech,” promises to change this trajectory. In 2010, new fintech... View Details