Filter Results:
(957)
Show Results For
- All HBS Web
(957)
- People (4)
- News (193)
- Research (655)
- Events (1)
- Multimedia (3)
- Faculty Publications (314)
Show Results For
- All HBS Web
(957)
- People (4)
- News (193)
- Research (655)
- Events (1)
- Multimedia (3)
- Faculty Publications (314)
- 06 Dec 2021
- News
Monaco's Digital Transformation
well the challenges that lay ahead. DIGITAL LEADERSHIP: Read how the president and CEO of Trusted Media Brands is spearheading digital innovation at her company in the 3-Minute Briefing: Bonnie Kintzer (MBA 1987). DIGITAL LEADERSHIP: Read... View Details
Keywords: Jennifer Gillespie
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
https://cb.hbsp.harvard.edu/cbmp/product/618024-PDF-ENG Harvard Business School Case 517-115 Predicting Consumer Tastes with Big Data at Gap CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic View Details
Keywords: Carmen Nobel
- 15 Mar 2011
- First Look
First Look: March 15
incorporating their qualitative and quantitative measures in central organizational planning, decision making, and accountability mechanisms. We call the experts that achieve such positions of influence "frame-makers." In the... View Details
Keywords: Sean Silverthorne
- 04 May 2023
- Blog Post
Sustainability: Career Advice from HBS Career Coach Hillary Mann
and marketing to them. I had the opportunity to work with brands on exclusive show sponsorships, large tentpole events and the VH1 Save the Music Foundation to restore public school music programs. When my husband and I moved to Boston, I... View Details
- 10 May 2016
- First Look
May 10, 2016
Management By: Rigby, Darrell K., Jeff Sutherland, and Hirotaka Takeuchi Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51051 January 2016 Journal of Brand Management The Corporate View Details
Keywords: Carmen Nobel
- Portrait Project
Jessica Gelman
company or professional sports league, write a book, publish my poetry, positively impact and give back to society by mentoring younger people and improving the educational system, sit on four company boards, allow myself to fall in love,... View Details
- 08 Sep 2015
- First Look
September 8, 2015
high-level positions in organizations. While a great deal of research has provided evidence that bias and discrimination give rise to and perpetuate this gender disparity, in the current research, we explore another explanation: men and... View Details
Keywords: Carmen Nobel
- 01 Sep 2017
- News
Case Study: Confidence Builder
need: sexual assault prevention on college campuses. “We didn’t feel that enough was being done or that students were being engaged,” Brooks says. “We really believed that we’re well positioned to do something about that.” Confi is now... View Details
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
retail. Q: What’s different about the physical storefront in this renaissance of retail? Jill Avery: There’s a lot of experimentation around what a store is and what it could do. In this new worldview, a store has to create a branded... View Details
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
to create a framework to help managers think about their allocation challenges. The result was published in a recent paper, "Allocating Marketing Resources". Brand managers can be confronted with a complex, daunting task, the authors... View Details
Keywords: by Sean Silverthorne
- 13 Apr 2010
- First Look
First Look: April 13
increase their total equity allocation as the horizon increases, the mean value tilt of the optimal allocation is shown to be positive and stable across time. Download the paper: http://www.people.hbs.edu/lviceira/JV_GV_20100223.pdf Bond... View Details
Keywords: Martha Lagace
- 01 Jan 2004
- News
A. G. Lafley, MBA 1977
company's bevy of billion-dollar brands like Crest, Pampers, and Tide. He has also given considerable emphasis to nurturing talent, instituting leadership programs aimed at everyone from P&G's top 100 managers worldwide to the company's... View Details
- Profile
Jonathan Assayag
entrepreneurship – and a realization that he would need formal business training before he could move forward. "I did my research going through the MBA application process," he says, "Primarily, I knew that HBS had an amazing View Details
- 01 Mar 2015
- News
Cracking Conferences
you don’t have a local family.” That need to connect served Molloy well as she established herself in New York and moved on to positions at Siebel Systems, Gerson Lehrman Group, and Velocidi before landing at Siegel+Gale. Being Irish... View Details
- 18 Nov 2010
- Research & Ideas
GM’s IPO: Back to the Future
alter significantly how people think about the company, its products, and the brand. US consumers have not had a high-quality perception of GM brands over the past few decades. Although driven in part by the company's missteps, the... View Details
- 25 Feb 2020
- News
Case Study: The Credit Bureau
they see three options: First, they could double down on the D2C side, which helps get the brand out there quickly, although it is subject to more competition and acquisition costs. The second option is to integrate with real estate... View Details
- 17 Oct 2024
- Research & Ideas
The Reputation Risks of Sharing Fake News
Harvard Business School. “Even in this politicized, polarized environment that our country finds itself in, people value accuracy.” Ultimately, Jordan’s research casts doubt on the idea that reputational motivations, and in particular the desire to be seen View Details
Keywords: by Avery Forman
- 19 Nov 2014
- HBS Case
Marketing Marijuana
medium-sized marijuana producers are already trying to build brand loyalty by marketing strains such as Grape Stomper, which boasts a high THC content; sweet-tasting Golden Goat; and low-THC Critical Mass, which markets itself as a more... View Details
- 24 Jan 2017
- First Look
First Look at New Research: January 24, 2017
earnings patterns. Firms with historically larger earnings in one quarter of the year (“positive seasonality quarters”) have higher returns when those earnings are usually announced. Analysts have more positive forecast errors in View Details
Keywords: Sean Silverthorne
- 27 Mar 2007
- First Look
First Look: March 27, 2007
A Customer-Centric Approach to Innovation Harvard Business School Case 507-037 AMD's launch of the Opteron microprocessor in 2003 has allowed the company to make inroads into the lucrative server segment. A long-time follower to Intel, AMD management felt it was in a... View Details
Keywords: Martha Lagace