Awareness - Publications - Faculty & Research

19 Sep 2024
Research & Ideas

Global Talent, Local Obstacles: Why Time Zones Matter in Remote Work

“There will be no friction, so nobody will be left out,” he says. “If your team is east-west, then be aware that some people will be less able to time-shift,” Choudhury says. In that case, he says, teams must either relocate north to... View Details

Keywords: by Michael Blanding

23 Feb 2021
Research & Ideas

COVID-19 Shines New Light on Working Conditions in Supply Chains

purchase in their contracts, and also by having the brand’s staff or a third party audit these supplier factories to check. Kost: Do you think that consumers are aware of the working conditions among the suppliers for their favorite... View Details

Keywords: by Danielle Kost; Apparel & Accessories

09 Sep 2013
Lessons from the Classroom

Teaching Climate Change to Skeptics

A few years ago, Joseph B. Lassiter traveled to San Francisco, Houston, and New York to hold discussions with Harvard alumni on the topic of business and the environment. Each time, he surveyed the audience about the touchy subject of climate change and how society... View Details

Keywords: by Carmen Nobel

24 Nov 2008
Research & Ideas

Harvard Business School Discusses Future of the MBA

In an increasingly globalized world, deans and recruiters generally believe that business schools have not gotten globalization right. They want students with heightened cultural awareness and a more refined global outlook.... View Details

Keywords: by Roger Thompson & HBS Bulletin; Education

21 Feb 2012
Research & Ideas

Leadership Program for Women Targets Subtle Promotion Biases

require raising awareness of and pushing back on gendered structures and work practices. Another way women can gain access to leadership opportunities is through more effective networking. And since there are myriad differences between... View Details

Keywords: by Maggie Starvish

14 Nov 2011
Research & Ideas

Creating a Global Business Code

responding at once," Deshpandé says, explaining that the School ended up investing in a dedicated server for the project. "We were not aware of anyone else at the School engaged in a project of this magnitude—both in the sheer... View Details

Keywords: by Carmen Nobel

12 Nov 2001
Research & Ideas

Can Religion and Business Learn From Each Other?

of moral problems that are very stressful to deal with. It needs mutual learning. It needs multiple perspectives. There's a third reason that popped up in the 90s: globalization. There now is an awareness that if you are in any kind of a... View Details

Keywords: by Martha Lagace

24 Apr 2006
Research & Ideas

Managing Alignment as a Process

of organizational alignment—the primary focus of this book—the enterprise must also align its employees and management processes with the strategy. Having aligned and integrated strategies at all organizational units yields little if employees are not View Details

Keywords: by Robert S. Kaplan & David P. Norton; Apparel & Accessories; Fashion; Consumer Products; Retail

30 Apr 2008
Sharpening Your Skills

Sharpening Your Skills: Brand Management

disagrees. Key concepts include: Most B2B marketers cannot economically address thousands of small businesses using the traditional direct sales force. If left unattended, individual managers will each do their own ad hoc marketing. B2B marketers are realizing that... View Details

Keywords: by Staff; Sports; Publishing; Auto

24 Apr 2018
First Look

First Look at New Research and Ideas, April 24, 2018

sampling channel and by decreasing returns; and (4) amplify these demand and operational benefits in dealing with customers who have the most acute need for the firm’s products. Moreover, the effects we document strengthen with time as showrooms contribute not only to... View Details

Keywords: Sean Silverthorne

30 Nov 2016
Op-Ed

Where Could More Regulation Help Small Businesses? Online Lending.

break out the fees they add to loans. 6. Create a National Advisory Board on Responsible Financial Innovation We are aware that all too often, the creation of a national advisory board is a substitute for real action. But in this case, it... View Details

Keywords: by Karen Mills and Brayden McCarthy; Financial Services

23 Jul 2014
Lessons from the Classroom

Innovation Is Magic. Really

"A magician has to be very much aware of the emotional state of the audience to get that emotional buy-in," Thomke says. "You can take a trick and do it very clinically and people will sit there and say, 'That was interesting.' Or you can... View Details

Keywords: by Dina Gerdeman; Consumer Products

18 Jul 2006
First Look

First Look: July 18, 2006

ethical awareness and avoiding potential threats to an organization's reputation. The second appendix, "Bridging East and West in Management Ethics," has been revised and updated to discuss certain basic similarities between... View Details

Keywords: Sean Silverthorne

07 Apr 2003
What Do You Think?

Should Global Business Initiatives Be Devalued?

Butler states, "Now is the time to face the facts. Our brand" (apparently referring to the U.S.) "is in decline in parts of the world." Stating that " ... 'manifest destiny' is a dead concept," Bob Nemens suggested that "those... View Details

Keywords: by James Heskett

07 Jan 2002
What Do You Think?

Did Consumer Behavior Tracking Come of Age on September 11?

a greater awareness of what the concept of privacy entails, like Plato's prisoners discovering that they had been observing and talking about shadows as opposed to the objects themselves." The tone of these responses raises several... View Details

Keywords: by James Heskett

14 Aug 2007
First Look

First Look: August 14, 2007

Beers at the Millennium Harvard Business School Case 706-518 At the time of the millennium, diamond demand was threatened by an increasing awareness among jewelry customers that diamond production and trading in some countries was being... View Details

Keywords: Martha Lagace

18 Aug 2014
Research & Ideas

Have a Better Idea To Improve Health Care?

system, while 20 percent felt "strongly negative." The feedback resulted in a call to arms, a report that detailed five imperatives to improve the situation. Among these imperatives: the need to integrate newly developed approaches into established organizations, which... View Details

Keywords: by Carmen Nobel; Health

25 Jun 2014
Lessons from the Classroom

FIELD Trip: Conquering the Gap Between Knowing and Doing

the method prepared future business leaders, however, Harvard faculty and administrators have long been aware of a nagging truth: learning how business operates and actually doing business are very different things. No matter how well... View Details

Keywords: by Michael Blanding; Education

28 Apr 2010
Research & Ideas

Earth Day Reflections

produced. Scoring high in all these categories, BMW believes that its reputation as the world's "greenest" car company plays an important role in brand awareness and customer satisfaction, factors that contribute to revenue... View Details

Keywords: by Staff

02 Jun 2003
Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

conformist organization men. Likewise, even the most potent rebel is understood either as a tragic figure (as in the case of Hank Williams) or as a childish Peter Pan (as in the case of Howard Stern). American men find both the breadwinner and the rebel appealing, but... View Details

Keywords: by Manda Salls

Publications