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Show Results For
- All HBS Web
(1,488)
- People (5)
- News (508)
- Research (721)
- Events (1)
- Multimedia (14)
- Faculty Publications (258)
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
streaming, you can bypass ads altogether, not even be exposed to them. Brands have had to get much more clever on how they're going to reach consumers. What you see a lot of times now is these, almost like micro ads, these 5- and 10-second promotional spots just to get... View Details
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
envisioned “virtual market” machine could become a reality but would still require one missing ingredient: a soul. The “soul” is our human intuition, scientific expertise, awareness of customer preferences, and industry knowledge—all... View Details
Keywords: by Kristen Senz
- 22 Feb 2022
- News
New Urban Order
within a 10-mile drive of an EVgo fast charger. But large swaths of the population still need to be reached. “One of the biggest changes over the last couple years is just awareness about electric vehicles and education about charging”... View Details
Keywords: Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by; energy; environment; sustainability; entrepreneurship; Transit and Ground Passenger Transportation; Transportation; Water, Sewage and Supply Systems; Utilities; Construction of Buildings; Construction; Waste Management and Remediation Services; Corporate Services
- Web
2024 Reunion Presentations - Alumni
Weinstein, and the Sackler family. But we rarely think about the many people who supported their unethical or criminal behavior—business partners, employees, investors, news organizations, and others. And whether we’re aware of it or not,... View Details
- 23 May 2012
- Research & Ideas
Five Ways to Make Your Company More Innovative
pieces you want to protect-the component on which you'll build the value-capturing part of your business-and the knowledge that you're going to put into the public domain. Let your users go to town on the open parts of the system, but be View Details
- 21 Apr 2021
- Research & Ideas
The Pandemic Conversations That Leaders Need to Have Now
change has driven: The rise of knowledge work Trends toward flatter, less hierarchical organizations and recognition of the value-creation of frontline workers Increasing diversity and globalization, creating an awareness of different... View Details
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
the management knew, but also the unknowns, based on the belief that everyone should be made aware of the challenges faced by the company and society at large. Companies also worked hard to collect feedback from employees to foster... View Details
- Research Summary
Leadership and Leadership Development: An Ontological Approach
This summarizes my research program over the last twelve years (with my co-investigators Werner Erhard, Steve Zaffron, and more recently Kari Granger) in which the objective has been to rigorously distinguish leader and leadership and to create a technology for... View Details
- 15 Sep 2016
- News
Movies That Move People
have a picture that captures an audience most completely. And that’s what we strive to do. ”I’m very aware that the motion picture industry is pervasive and the films we make are seen if they’re good and made attractive to an audience.... View Details
- 26 Mar 2015
- News
Improving the environment through green spaces and commercial buildings
Daniel M. Gilbane (MBA 2005), senior vice president of Gilbane Building Co., a family-owned commercial construction company, is helping Houston become a greener city. “We in the commercial construction business have become much more aware... View Details
- 01 Dec 2016
- News
Takeaways
single interaction you have with a person, no matter how small, is an opportunity to be a leader.” —Linda El Awar (MBA 2007), Graduating from Google: Leadership Lessons “A fable can get colleagues to have discussions that are less... View Details
- Portrait Project
Emily Hoffman
begin to question our options, our situations, our perspectives we begin to evoke change. In my life, I never want to be ordinary. Whether in the microcosm of my career, my family or in the landscape of my industry, my society, I will bring a passionate View Details
- 11 Dec 2014
- News
Defining the field of cause-related marketing
After being diagnosed with breast cancer at age 30, Amy Schiffman Langer (MBA 1977) left a career in investment banking to launch the National Breast Cancer Coalition and changed the way organizations raise awareness about important... View Details
- 12 May 2015
- Blog Post
Just Starting to Recruit?
needs. 2) Post a job - Create awareness of opportunities at your firm via our recruiting platform, reaching current MBA students and alumni who are seeking new job opportunities. 3) Access Resumes - Identify applicants who fit your target... View Details
Keywords: All Industries
- Profile
Oliver Bladek
(primarily finance, and entrepreneurship), as well as practice what I already had learned. The case method was a fantastic environment for this practice. That said, getting my MBA has really felt like a 'finishing school'. I'm now much more View Details
- Web
Tech Club | MBA
to support and facilitate recruiting efforts of students and companies; and to raising awareness of technology and trends. Annual Events Tech Conference Career Treks Industry Speaker Series Annual TechMedia Alumni Panel & Dinner Club... View Details
- Web
Aerospace & Defense Club | MBA
Aerospace & Defense Club The mission of the Aerospace & Defense Club is to connect students with high-impact firms operating in those sectors, foster connections among students throughout the Cambridge area, and raise awareness of the... View Details
- Web
Democrats, Liberals and Progressives Club | MBA
Democrats, Liberals and Progressives Club The HBS Democrats, Liberals, and Progressives club aims to build community among HBS students that share left-of-center values, while raising awareness about federal, state, and local policy and... View Details
- Web
Central & Eastern European Club | MBA
Central & Eastern European Club The primary mission of the Emerging Europe Association is to facilitate professional, cultural and social activities aimed at HBS students interested in Emerging Europe. We aspire to increase awareness of... View Details
- 29 Mar 2023
- News
Robert Kraft Launches Campaign to Combat Antisemitism
Photo courtesy New England Patriots Photo courtesy New England Patriots New England Patriots owner Robert Kraft (MBA 1965) launched a $25 million "Stand Up to Jewish Hate" campaign last week, which is "aiming to raise awareness nationwide... View Details