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- All HBS Web
(870)
- People (1)
- News (51)
- Research (771)
- Multimedia (5)
- Faculty Publications (668)
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- June 2010
- Supplement
Chet Huber on OnStar, video
By: Willy C. Shih
Chet Huber, general manager of GM's OnStar unit, givbes an update on how OnStar is doing, talks about the job OnStar does for consumers, and reflects on assembling the OnStar team. The video is organized into three chapters so that instructors may use then... View Details
Keywords: Product Positioning; Product Development; Service Delivery; Performance Evaluation; Groups and Teams; Auto Industry; Auto Industry
Shih, Willy C. "Chet Huber on OnStar, video." Harvard Business School Video Supplement 610-716, June 2010.
- January 2004 (Revised April 2004)
- Case
Ford Motor Company: Quality of Earnings Growth Analysis (B)
By: David F. Hawkins and Jacob Cohen
Supplements the (A) case. View Details
Hawkins, David F., and Jacob Cohen. "Ford Motor Company: Quality of Earnings Growth Analysis (B)." Harvard Business School Case 104-063, January 2004. (Revised April 2004.)
- July 1988 (Revised May 1989)
- Background Note
On the Economics of a Parking Garage
By: David E. Bell
Introduces notions of cash flow, net present value, and internal rate of return by estimating the profitability of a parking garage. View Details
Bell, David E. "On the Economics of a Parking Garage." Harvard Business School Background Note 189-004, July 1988. (Revised May 1989.)
- March 2003 (Revised January 2008)
- Case
Northrop versus TRW
By: Carliss Y. Baldwin and James Quinn
TRW, a leading supplier of advanced technology products for the auto, defense, and aerospace markets, receives an unexpected stock-for-stock offer from defense company Northrop Grumman Corp. The $11.4 billion aggregate offer, which represents a 22% premium over the... View Details
Keywords: Mergers and Acquisitions; Decision Choices and Conditions; Governing and Advisory Boards; Laws and Statutes; Negotiation Tactics; Valuation; Aerospace Industry; Aerospace Industry; Ohio
Baldwin, Carliss Y., and James Quinn. "Northrop versus TRW." Harvard Business School Case 903-115, March 2003. (Revised January 2008.)
- November 1999 (Revised November 1999)
- Case
Goodyear: The Aquatred Launch (Condensed)
Goodyear is planning to launch an innovative new tire in a price sensitive and highly competitive category. The case deals with channel conflicts and management issues arising in mature product categories. View Details
Chun, Samuel S. "Goodyear: The Aquatred Launch (Condensed)." Harvard Business School Case 500-039, November 1999. (Revised November 1999.)
- August 1994 (Revised November 1994)
- Case
Saturn: A Different Kind of Car Company
Saturn was General Motors' (GM) response to Japanese companies' dominance of the small car market during the mid-1980s. In the three-and-a-half years since its first sedan rolled off the assembly line, the Saturn Corp. had accumulated an impressive list of... View Details
McGahan, Anita M., and Greg Keller. "Saturn: A Different Kind of Car Company." Harvard Business School Case 795-010, August 1994. (Revised November 1994.)
- June 1998 (Revised April 2000)
- Case
GM Powertrain
By: Amy C. Edmondson and Mikelle Eastley
Discusses a young MBA plant manager who is improving the operations of a small General Motors components plant in Fredericksburg, Virginia. At 29 years old, Joe Hinrichs is the youngest plant manager at GM, and in his new assignment, he is faced with the daunting... View Details
Keywords: Service Operations; Labor Unions; Problems and Challenges; Technological Innovation; Change Management; Machinery and Machining; Manufacturing Industry; Manufacturing Industry; United States
Edmondson, Amy C., and Mikelle Eastley. "GM Powertrain." Harvard Business School Case 698-008, June 1998. (Revised April 2000.)
- August 1994 (Revised May 2001)
- Case
ITT Automotive: Global Manufacturing Strategy (1994)
By: Gary P. Pisano and Sharon L. Rossi
ITT Automotive is in the process of developing a new-generation antilock brake system (ABS), designated the MK-20. The case focuses on the level of automation to be used in the production of this new system, and whether all plants should use the same process... View Details
Keywords: Information Technology; Innovation Strategy; Production; Product Development; Globalized Firms and Management; Performance Productivity; Manufacturing Industry; Manufacturing Industry; Belgium; Germany; United States
Pisano, Gary P., and Sharon L. Rossi. "ITT Automotive: Global Manufacturing Strategy (1994)." Harvard Business School Case 695-002, August 1994. (Revised May 2001.)
- June 1994
- Teaching Note
Michigan Manufacturing Corporation: The Pontiac Plant, 1988 (TN)
By: Clayton M. Christensen
Teaching Note for (9-694-051). View Details
- January 1990
- Case
Rio Bravo Electricos, General Motors Corp. (Abridged)
By: James E. Austin
Austin, James E. "Rio Bravo Electricos, General Motors Corp. (Abridged)." Harvard Business School Case 690-041, January 1990.
- October 1996 (Revised January 1998)
- Case
Sony Corporation: Car Navigation Systems
By: John A. Quelch
In the summer of 1996, Masao Morita, president of Sony Personal Mobile Communication Co., contemplated how to formulate its multinational marketing strategy for the fast-changing car navigation systems market. Morita needed to resolve the conflicting views within his... View Details
Keywords: Geographic Location; Marketing Strategy; Product Launch; Standards; Mobile and Wireless Technology; Conflict and Resolution; Auto Industry; Auto Industry; Japan
Quelch, John A., and Yoshinori Fujikawa. "Sony Corporation: Car Navigation Systems." Harvard Business School Case 597-032, October 1996. (Revised January 1998.)
- August 1993
- Case
Ford: Petersen's Turnaround
By: Nitin Nohria and Sandy Green
Discusses the changes that Donald Petersen made to turnaround Ford during his tenure, first as president then as CEO. Describes his major initiatives, including the new emphasis on quality. View Details
Keywords: Change Management; Transformation; Organizational Change and Adaptation; Leadership Style; Management Teams; Auto Industry; Auto Industry
Nohria, Nitin, and Sandy Green. "Ford: Petersen's Turnaround." Harvard Business School Case 494-017, August 1993.
- May 1982 (Revised February 1983)
- Supplement
Ford Motor Co. (D)
Keywords: Auto Industry
Salter, Malcolm S. "Ford Motor Co. (D)." Harvard Business School Supplement 382-166, May 1982. (Revised February 1983.)
- June 1963 (Revised November 1977)
- Case
American Motors Corp.: Corporate Strategy
By: Bruce R. Scott
Scott, Bruce R. "American Motors Corp.: Corporate Strategy." Harvard Business School Case 364-001, June 1963. (Revised November 1977.)
- August 1998
- Case
General Motors Corp. (B), The : Financial Policies
By: Peter Tufano
The second in a four-part series, the case details the financial policies and practices at General Motors from 1990 to 1996. This part describes the stated financial policies of the firm, including its approach to capital structure, liability structure, equity... View Details
Tufano, Peter, William J Wildern, and Markus Mullarkey. "General Motors Corp. (B), The : Financial Policies." Harvard Business School Case 299-007, August 1998.
- August 1998 (Revised November 1998)
- Case
General Motors Corp. (A), The : Overview
By: Peter Tufano
The first in a four-part series, this case details the financial policies and practices at General Motors from 1990 to 1996. This part provides a brief introduction to the company. View Details
Tufano, Peter, William J Wildern, and Markus Mullarkey. "General Motors Corp. (A), The : Overview." Harvard Business School Case 299-006, August 1998. (Revised November 1998.)
- April 1993
- Teaching Note
Jaguar plc,1989 (TN)
By: Timothy A. Luehrman
Teaching Note for (9-291-034). View Details
Keywords: Auto Industry
- February 1990 (Revised January 1993)
- Teaching Note
Jaguar plc--1984, Teaching Note
By: Timothy A. Luehrman
Teaching Note for (9-290-005). View Details
Keywords: Auto Industry
- April 2023
- Article
Perceptions Related to Engaging in Non-driving Activities in an Automated Vehicle While Commuting: A Text Mining Approach
By: Yilun Xing, Linda Ng Boyle, Raffaella Sadun, John D. Lee, Orit Shaer and Andrew Kun
Automated vehicles (AVs) offer human operators the opportunity to participate in non-driving activities while on the move. In this study, we examined and compared drivers' perception of non-driving activities in two driving modes: highly AVs in the future and current... View Details
Xing, Yilun, Linda Ng Boyle, Raffaella Sadun, John D. Lee, Orit Shaer, and Andrew Kun. "Perceptions Related to Engaging in Non-driving Activities in an Automated Vehicle While Commuting: A Text Mining Approach." Transportation Research Part F: Traffic Psychology and Behaviour 94 (April 2023): 305–320.
- January 2021 (Revised March 2022)
- Teaching Note
Maritz Automotive
By: Ashley V. Whillans and Lamar Pierce
This case focuses on Charlotte Blank, the Chief Behavioral Officer at Maritz, as she tries to assist a major automotive manufacturer (CarCo) with increasing their sales by prepaying monthly bonuses to independently franchised car dealers and clawing them back if the... View Details