Publications

August 2001 (Revised March 2003)
Background Note

Comments on the Second Toyota Paradox: With appendix on modularity for managing complex-systems design

Two groups of people start out with the same task, equipped with the same resources and the same initial conditions. One, however, consistently beats the other. What are the differences between what the two groups are doing, and what can we adopt from the better... View Details

Keywords: Management; Product Design; Auto Industry; Japan

March 2001
Case

Firestone/Ford Tire Controversy (B), The

By: V.G. Narayanan and Roger Orosman Nieves

Supplements the (A) case. View Details

Keywords: Auto Industry

March 1999 (Revised November 2001)
Case

Honda-Rover (B): Honda Draws the Line

By: Ashish Nanda, James K. Sebenius and Ron Fortgang

Supplements the (A) case. View Details

Keywords: Business Exit or Shutdown; Joint Ventures; Alliances; Knowledge Sharing; Strategy; Contracts; Negotiation Process; Change Management; Negotiation Tactics; Cross-Cultural and Cross-Border Issues; Auto Industry; United Kingdom

October 1985
Case

General Motors: Inflation Accounting

By: David F. Hawkins

Keywords: Accounting; Inflation and Deflation; Auto Industry

November 1998 (Revised November 2001)
Case

BMW AG: The Digital Car Project (A)

By: Stefan H. Thomke and Ashok Nimgade

Describes how the German automotive firm BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies fully in the very competitive automotive industry, BMW is faced with the challenge of changing its... View Details

Keywords: Change; Competency and Skills; Management; Time Management; Product Positioning; Product Development; Business Processes; Performance; Problems and Challenges; Technology; Auto Industry

August 1995 (Revised March 1996)
Teaching Note

ITT Automotive: Global Manufacturing Strategy (1994) TN

By: Gary P. Pisano

Teaching Note for (9-695-002). View Details

Keywords: Auto Industry; Belgium; Germany; United States

March 1995
Case

Hanrahan Motor Company (Revised)

By: Steven C. Wheelwright

Keywords: Auto Industry

July 1992
Teaching Note

Honda Today TN

By: Marco Iansiti

Teaching Note for (9-692-044). View Details

Keywords: Auto Industry

June 1977 (Revised June 1997)
Teaching Note

Corning Glass Works: Erwin Automotive Plant, Teaching Note

By: Steven C. Wheelwright

Keywords: Auto Industry

March 1997 (Revised April 1997)
Background Note

Automobile Distribution in Japan

By: V. Kasturi Rangan and Yutaka Kashiwagi

Keywords: Distribution; Auto Industry; Japan

June 1995 (Revised October 1996)
Case

Lexus and the USTR

By: John A. Quelch

Lexus executives and dealers in the United States are debating how to respond to the U.S. Trade Representative's announcement of 100% tariffs on 13 models of Japanese luxury imported cars. View Details

Keywords: Marketing Strategy; Taxation; Luxury; Trade; Auto Industry; Japan; United States

January 1992 (Revised March 1995)
Teaching Note

Carter Automotive Group, Teaching Note

By: Walter J. Salmon

Teaching Note for (9-590-011). View Details

Keywords: Auto Industry

February 1984
Case

Anderson Motors, Inc. (A)

By: William J. Bruns Jr.

Keywords: Auto Industry

May 1989 (Revised June 1990)
Supplement

Ford Motor Co.: The Product Warranty Program (B)

Raises some exciting issues concerning the role of product warranty as a strategic marketing tool. General Motors, in response to a sharp drop in its market share, makes a dramatic change in its warranty policy. Ford has to decide how best to respond to this change. View Details

Keywords: Marketing Strategy; Auto Industry