Publications

30 Jul 2013
First Look

First Look: July 30

Publications 2013 pub Rx: Human Nature: How Behavioral Economics Is Promoting Better Health Around the World By: Ashraf, Nava Abstract—Why doesn't a woman who continues to have unwanted pregnancies avail herself View Details

Keywords: Anna Secino

17 Mar 2009
First Look

First Look: March 17, 2009

firm's contracting policies with commercial insurers and self-insured plan administrators, are examined in detail. Pitney Bowes health and wellness programs are also described, enabling an analysis View Details

Keywords: Martha Lagace

11 Feb 2014
First Look

First Look: February 11

Publications August 2013 American Journal of Managed Care The Impact of Electronic Health Record Use on Physician Productivity By:... View Details

Keywords: Sean Silverthorne

August 2003 (Revised August 2006)
Case

I've Got Rhythm: Selling Cardiac Rhythm Management Devices

By: Regina E. Herzlinger, William Lagor, Christopher Perry and Scott St. Germain

The head of sales and marketing in a large medical devices firm must decide how to assign his sales force. He compares selling in the pharma, specialty pharma, and device industries and analyzes the reasons for the differences. View Details

Keywords: Health Care and Treatment; Marketing Strategy; Industry Structures; Sales; Salesforce Management; Medical Devices and Supplies Industry

02 Aug 2011
First Look

First Look: August 2

workday events can make or break employees' inner work lives. But it's forward momentum in meaningful work—progress that creates the best inner work lives. Through rigorous analysis of nearly 12,000 diary... View Details

Keywords: Sean Silverthorne

August 2017 (Revised July 2018)
Case

MannKind Corporation: Take a Deep Breath, This Time Afrezza Will Work

By: Elie Ofek and Amanda Dai

In June 2014, MannKind Corporation announced that after years of development and billions of dollars in expenses, the FDA had finally approved its drug, Afrezza. MannKind would thus be the only company with an inhalable insulin on the market. As an alternative to... View Details

Keywords: Health Care and Treatment; Product Launch; Product Positioning; Marketing Strategy; Adoption; Pharmaceutical Industry

05 Oct 2009
Research & Ideas

The Vanguard Corporation

Can we use our capabilities in the electronic sensor business to deal with these problems and issues? For example, one of the things they are working on is biosensors that can be attached to the food chain, so that the freshness View Details

Keywords: by Sean Silverthorne

November 1998 (Revised June 1999)
Case

MedSim

An Israeli high-tech start-up has developed an innovative simulator which makes possible non-patient training in medical ultrasound. The marketing function moves to the United States, the largest market, while other functions remain in Israel. The case describes a... View Details

Keywords: Technological Innovation; Training; Health Care and Treatment; Problems and Challenges; Business Startups; Globalized Markets and Industries; Health Industry; Health Industry; Israel; United States

November 1998
Case

Wegmans Food Markets: Diabetes Counseling

By: Ray A. Goldberg, David E. Bell and Ann Leamon

Danny Wegman, president of Wegmans Food Markets, is trying to decide how to evaluate the success of a nutrition-counseling program for diabetics, and whether and how to expand the program beyond the two stores currently involved. Wegmans, with 57 stores and $2.3... View Details

Keywords: Performance Evaluation; Expansion; Programs; Human Needs; Financial Management; Health Care and Treatment; Nutrition; Consumer Behavior; Pharmaceutical Industry; Food and Beverage Industry

14 Jul 2023
Blog Post

Harvard Business School Announces Its 2023-2024 Blavatnik Fellows

Patrick will focus on product and research development at Raia Health with the goal of using AI-driven supported care to reduce patient-related symptom load and improve... View Details

Brian L. Trelstad

Brian Trelstad is a Senior Lecturer at Harvard Business School in the General Management Unit and the Faculty Chair of the Advanced Leadership Initiative. He teaches elective courses on Social Entrepreneurship and Systems... View Details

Keywords: health care; health care; health care; health care; health care; health care

Web

Placement - Doctoral

(Management), 2021 Placement: University of California-San Francisco, School of Medicine Dissertation: Implementation and Management of Information Technology in View Details

18 Oct 2018
Research & Ideas

How to Use Free Shipping as a Competitive Weapon

ablokhin Free shipping is an increasingly important tool in the online retailer's marketing arsenal, but few sellers understand the intricacies of the strategy and are leaving significant profits on the... View Details

Keywords: by Kristen Senz; Retail

19 Apr 2011
First Look

First Look: April 19

network relations for others. An analysis of the population dynamics of the intergovernmental organizations (IGOs) that are the basis of the... View Details

Keywords: Sean Silverthorne

20 Aug 2020
Blog Post

Being patients compelled us. Sequoia inspired us. HBS sustained us.

marketing dollars (and influence) from clinics or drug companies. While in treatment, I was a very junior partner (pretty much sweeping the floors) at Sequoia Capital and I’d learned that small teams change the world. Take Instagram or... View Details

14 Nov 2017
First Look

New Research and Ideas: November 14, 2017

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53459 Winter 2017 Oxford Review of Economic Policy An Invitation to Market Design By: Kominers, Scott Duke, Alexander Teytelboym, and Vincent... View Details

Keywords: Carmen Nobel

August 2017
Article

Tort Reform and Innovation

By: Alberto Galasso and Hong Luo

Current academic and policy debates focus on the impact of tort reforms on physicians’ behavior and medical costs. This paper examines whether these reforms also affect incentives to develop new technologies. We develop a theoretical model that predicts that the impact... View Details

Keywords: Governing Rules, Regulations, and Reforms; Health Care and Treatment; Technological Innovation; Legal Liability; Medical Devices and Supplies Industry